2. 1. What is given importance?
● What is given the most space?
● Why do you think that is?
● Compare against competitors?
● Similarities could tell you about the market
3. 2. How are the graphics?
● Does it look professional?
● What type of feel does it have?
● Professionality a sign of money in the market
● Who do you think it appeals to?
4. 3. Check the numbers
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5. 4. How is the content?
● Is it well presented?
● How is the language?
● Does it have any errors?
● Does it flow well?
6. 5. How many people are involved?
● Check the about section
● Numbers could be a sign of profitability
● More important for offline businesses
7. 6. How do they make money?
● How does the site generate leads?
● Is anything given away for free?
● Can you buy on the site?
● What appears to be the purpose of the site?
8. 7. How involved are their visitors?
● Are there any forums?
● Can you find lots of comments?
● How many are sharing on social media?
● What does their traffic indicate?