Nurturing to educate leads about about your
product or solution, especially relevant if the lead
was generated from a content download and they
don’t have a good understanding of your product
Define MQL & SQL
Define what a marketing qualified and a sales
qualified lead looks like as well as the process for
handing off to sales, including SLAs.
Visit bizible.com to learn
more about marketing
analytics in Salesforce or
request a demo today.
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