Introduction To Pipeline Marketing

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It's time for marketers to move beyond leads and shift to maximizing revenue and profit. This presentation examines why lead generation is outdated and introduces pipeline marketing.

It's time for marketers to move beyond leads and shift to maximizing revenue and profit. This presentation examines why lead generation is outdated and introduces pipeline marketing.

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  • 1. Photo by MTSOfan - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/8628862@N05 Created with Haiku Deck
  • 2. Photo by yukop - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/22322135@N00 Created with Haiku Deck
  • 3. Photo by Bob Jagendorf - Creative Commons Attribution License https://www.flickr.com/photos/20801313@N00 Created with Haiku Deck
  • 4. Photo by hermitsmoores - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/35137530@N00 Created with Haiku Deck
  • 5. Photo by zokah_921 - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/25093808@N00 Created with Haiku Deck
  • 6. Photo by StayRAW - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/24879347@N00 Created with Haiku Deck
  • 7. Photo by London Permaculture - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/7371031@N08 Created with Haiku Deck
  • 8. Photo by ideath - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/94652392@N00 Created with Haiku Deck
  • 9. Photo by Malte Sörensen - Creative Commons Attribution License https://www.flickr.com/photos/49547334@N02 Created with Haiku Deck
  • 10. Photo by Serge Melki - Creative Commons Attribution License https://www.flickr.com/photos/67958110@N00 Created with Haiku Deck
  • 11. Photo by kylemac - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/36002228@N00 Created with Haiku Deck
  • 12. Photo by filin ilia - aliyo.hu - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/37408217@N08 Created with Haiku Deck
  • 13. Lead Marketing Qualified Sales Qualified Opportunity Deal / Revenue Lead Generation Pipeline Marketing
  • 14. Photo by xavi talleda - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/46527925@N04 Created with Haiku Deck