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Future of B2B Paid Search

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Slides from a webinar hosted on 7/31 on 4 big trends in B2B paid search, with special guest Melissa Mackey.

Slides from a webinar hosted on 7/31 on 4 big trends in B2B paid search, with special guest Melissa Mackey.

Published in: Marketing
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  • Percentage of Google’s revenue from mobile and desktop . Source: eMarketer via http://blogs.wsj.com/digits/2014/03/13/as-desktop-declines-mobile-search-boosts-google-revenue/?mod=ST1
  • Transcript

    • 1. Future of B2B Paid Search with special guest Melissa Mackey Flickr: @dtwpuck
    • 2. Why does paid search matter? Flickr: @annnna
    • 3. Why Paid Search Matters Drives considerable amount of lead volume
    • 4. Why Paid Search Matters Marketing cycle is among the shortest
    • 5. Why Paid Search Matters Win rates are second only to direct traffic
    • 6. Where is paid search headed? Flickr: @rtv
    • 7. Introduction Melissa Mackey
    • 8. #1: Mobile-First Need to think “mobile first” including web pages
    • 9. #2: One Click Conversion Incubated initially in social but already seeing in AdWords with app installs
    • 10. #3: Watered Down Experiences Ad networks will drive down experiences and optimize for lowest common denominator
    • 11. #4: Blurred Channels Paid Search will mean more than just AdWords and Bing Ads
    • 12. Q&A
    • 13. Connect AdWords and Salesforce using Bizible to measure and make search optimization decisions based on revenue, even before the sales cycle closes. Learn more at bizible.com. AdWords + Salesforce
    • 14. You can find her blog at beyondthepaid.com and she tweets at @Mel66. Learn more about gyro at gyro.com. More From Melissa
    • 15. Thank You!

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