Nisod14 signsff

189 views

Published on

"Semiotics" may seem to be an effete area of interest, and yet it is touching us all ever more, as we use the "signs" and symbols of social networks. How are these signs affecting our communication?

Published in: Education, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
189
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Nisod14 signsff

  1. 1. Katherine Watson Coastline Distance Learning, Fountain Valley, CA 1 Imagine! The signs, they are a-changing
  2. 2. Semiotics & change Semiotics Brief history of the science of meaning American (Peirce), European (Saussure) Ferdinand de Saussure’s theory Applications Utility Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 2
  3. 3. Accommodation to change? Semiotics …. “Classical” Twenty-first century Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 3
  4. 4. Innovation: a new world order Semiotics & the science of meaning Le signe Le signifiant Le signifié Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 4
  5. 5. Signs of change? Le signe (the sign) In general: Sense impression > meaning In the “classical” Saussurean sense In the modern sense… a change? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 5
  6. 6. New world order Le signifiant, “signifier” In the “classical” Saussurean sense In the modern sense Change? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 6
  7. 7. New world order: The signifiant Peirce’s three Icon Index Symbol Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 7
  8. 8. Accommodation to innovation? Le signifié, “the signified” In the “classical” Saussurean sense In the modern sense…a change? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 8
  9. 9. Newer world order? Epitome of modern-day sign = one thumb up? the good side of this the not-so-good side the confusing/ambiguous/bad side Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 9
  10. 10. Accommodating the innovative What’s happening? How? Where/among whom? Why? With what consequences? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 10
  11. 11. New world order newly imagined New cerebration episodic + semantic memories = ? New semiotics the signe = signifiant + signifié + ? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 11
  12. 12. Accommodating the new Why is what’s happening happening? Why should anyone care? Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 12
  13. 13. What’s “new” Good, bad, ugly Perspectives Prospects Katherine Watson, Coastline Distance Learning, Fountain Valley, CA 13

×