How do we see

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How do we see

  1. 1. How do we see?<br />1<br />watson, coastline distance learning<br />
  2. 2. Seeing what… how? <br />2<br />watson, coastline distance learning<br />
  3. 3. How do we see the sites?<br />3<br />watson, coastline distance learning<br />
  4. 4. How do we see…<br />4<br />watson, coastline distance learning<br />
  5. 5. Seeing what…<br />5<br />watson, coastline distance learning<br />
  6. 6. How do YOU see?<br />Sequentially: Eyes move sequentially from one area to next, continuously reading within each.<br /> Circularly: Eyes scan as if drawing a circle<br />Horizontally: Eyes move back & forth among contents; one area is looked at repeatedly within a short time.<br />Quickly: Only scanning, without attention to detail. Rapid eye movements appear on eye-tracking maps.<br />Title-attentively: Much attention paid to title & headers.<br />Navigationally: Much attention paid to navigation bars; time spent reading navigation items. <br />Vertically: Eyes move top-to-bottom and vice versa<br />6<br />watson, coastline distance learning<br />
  7. 7. Web design for diverse minds<br />For the holistic thinker<br />Keep data in context<br />Show everything<br />Place things freely<br />Harmonize foreground <br />and background<br />7<br />watson, coastline distance learning<br />
  8. 8. Web design for diverse minds…<br />For the analytical thinker:<br />Keep things clean & simple, not hidden in context<br />Use major categories, buttons, hyperlinks<br />Place things in accordance with desired sequence<br />Concentrate on foreground <br />8<br />watson, coastline distance learning<br />
  9. 9. What do you look at? <br />9<br />watson, coastline distance learning<br />
  10. 10. What do you look at ? <br />10<br />watson, coastline distance learning<br />
  11. 11. What do you look at? <br />11<br />watson, coastline distance learning<br />
  12. 12. Consequences….<br />Now that you have seen, <br /> what are you going to do about it?<br />watson, coastline distance learning<br />12<br />

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