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Sara Meaney, partner at Comet Branding

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The annual Economic Trends Event, presented by BizTimes Milwaukee, hosts a vibrant discussion between prominent Wisconsin business leaders, state representatives, and industry experts on the state of …

The annual Economic Trends Event, presented by BizTimes Milwaukee, hosts a vibrant discussion between prominent Wisconsin business leaders, state representatives, and industry experts on the state of the economy. This annual event includes a macroeconomic outlook on the economy from Michael Knetter, Ph.D., the Albert O. Nicholas dean at the University of Wisconsin School of Business in Madison.

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  • 1.  
  • 2. SURVIVE OR THRIVE? SARA MEANEY, PARTNER COMET BRANDING – HANSON DODGE CREATIVE SOCIAL MEDIA AND DIGITAL BUSINESS TRENDS
  • 3.
    • SOCIAL AND DIGITAL TRENDS FOR BUSINESS
    • Mobile on the Rise
    • Corporate Darwinism
    • Convert, Convert, Convert
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 4. CONTEXT © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 5.
    • ARE YOU A SKEPTIC?
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 6.
    • USAGE BASE
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 7.
    • CONTEXT
    • 3 million online searches performed per minute in 2009.
    • 2 billion videos viewed on YouTube, per day.
    • 3 billion photos uploaded to Facebook per month.
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 8.
    • GROWING BUSINESS USAGE
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 9.
    • GROWING BUSINESS USAGE
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 10.
    • CONTEXT
    The average consumer mentions specific brands over 90 times per week in conversations with friends, family and co-workers. WOMMA, 2010 © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 11.
    • CONTEXT
    90% of Internet users trust recommendations from people they know; 70% trust opinions of unknown users. Econsultancy, 2009 © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 12. TREND 1: MOBILE ON THE RISE © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 13.
    • SMARTPHONES TAKING OVER
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 14.
    • MOBILE BECOMES PRIMARY ACCESS POINT
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 15.
    • USER EXPERIENCE: B2C
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 16.
    • USER EXPERIENCE: B2B
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 17.
    • WEBSITES GET MORE SOCIAL
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 18. TREND 2: CORPORATE DARWINISM © Hanson Dodge Creative, All rights reserved.
  • 19.
    • CORPORATE DARWINISM?
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 20.
    • DOING SOCIAL VS. BEING SOCIAL
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 21.
    • TRANSPARENCY IS VALUED
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 22.
    • SALES UP 14.3% | STOCK TRADING AT DOUBLE
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 23.
    • SOCIAL SPANS THE ORGANIZATION
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 24. TREND 3: CONVERT, CONVERT, CONVERT © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 25.
    • WHAT IS SUCCESS
    • 28% measure through website traffic and inbound links
    • 18% measure through leads generated
    • R2i Integrated study
    • N=296
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 26.
    • BENEFITS
    © Hanson Dodge Creative + Comet Branding, All rights reserved. Social Media Explorer n = 1898 marketing execs
  • 27.
    • MOBILE COMMERCE
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 28.
    • SOCIAL COMMERCE
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 29.
    • PRODUCT REVIEWS
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 30. CONCLUSIONS © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 31.
    • CONCLUSIONS
    • Not a Fad
    • Your Choice: Survive or Thrive?
    • Opportunities to be proactive
    © Hanson Dodge Creative + Comet Branding, All rights reserved.
  • 32. THANK YOU © Hanson Dodge Creative + Comet Branding, All rights reserved.