Add Oomph to Your Training Program with Short Video - Webinar 05.15.14

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In this webinar we'll discuss the importance of using training videos for your employee training and development programs. Digital video consumption grew 30% in 2012, and the pace is showing no signs of slowing down. We'll explain how to use this trend to your benefit when training employees, and we'll get you started on your video training program today.

What you'll learn:
Online video emerging as primary source of information & entertainment
Effectiveness of online training vs. traditional classroom training
Online video as a MAJOR component of effective employee development programs
Elements of a sound video content strategy

www.bizlibrary.com/webinars

Published in: Business, Technology
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Add Oomph to Your Training Program with Short Video - Webinar 05.15.14

  1. 1. 6,000+ Courses. 25 Topic Areas. Unlimited Access. Improve your employees' performance with the largest and fastest-growing library of on-demand training videos and eLearning courses today!
  2. 2. How are you incorporating video into your learning programs? a. For new employee onboarding. b. Internal communication. c. Performance support and foundational knowledge. d. All of the above. e. Something else.
  3. 3. What You’ll Learn: 3 2 1 There is a sound business case for incorporating video into employee training programs. Video, especially short-form video, is a very effective training tool. Best practices for incorporating short-form video into employee training programs and initiatives.
  4. 4. Over 6 billion hours of video are watched each month on YouTube - that's almost an hour for every person on Earth, and 50% more than 2012. 100 HOURS of video are uploaded to YouTube every minute.
  5. 5. 9 out of 10 Americans already use their smartphones for work. Cisco BYOD Insights Report 2013
  6. 6. For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Gunnard Johnson, Google's Advertising Research Director
  7. 7. 81% 68% 61% 76% 61% 51% Organizational Goal Achieved Employees Highly Engaged Key Positions Filled Quickly Using Video Content Not Using Video Content SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013
  8. 8. HOW? WHY?
  9. 9. ADULT LEARNING SHORT-FORM VIDEO Adults are internally motivated and self-directed Self-directed, access as needed and when needed Adults bring life experiences and knowledge to learning experiences Interaction with others when a social component is available Adults are goal oriented Goals promoted through short, timely bursts of relevant content Adults are relevancy oriented Easier to be relevant when content is short and targeted Adults are practical Little to no workflow disruption Adult learners like to be respected Employees manage and control pace and timing of their own learning
  10. 10. 36,000 visual messages/hour 40% Nerve fibers connect through retina 60,000 times faster than text
  11. 11. WHY VIDEO? According to popular research – in 72 hours the average human can retain… 10% of text 10% of text 65% of images 95% of video
  12. 12. DOES THIS TRANSLATE INTO EMPLOYEE TRAINING? Visual input for cognitive transfer ADULTLEARNING
  13. 13. Online Training Works Better Than Classroom 60% faster 56% greater gains in learning 40% higher consistency in presentation Source: Prokopeak, M. Special Report: Learning Delivery
  14. 14. LOWER COSTS EXTENDED REACH CAPTURED KNOWLEDGE SHOWING SOFT SKILLS EXPLANATION OF COMPLEX CONCEPTS Advantages of Video
  15. 15. TRADITIONAL eLEARNING COURSE
  16. 16. LEARNING NUGGETS
  17. 17. Our job isn’t to help participants learn; it’s to help them solve real-world problems. The starting point for design should be what you want people to do when they leave. We can’t ignore the desired business outputs; the trick is to find a balance between what learners need and what the business expects. SOURCE: The Best and Worst of Bite-Size Learning, clomedia.com, by Sebastian Bailey
  18. 18. BUY VS. BUILD SELECTION DEPLOYMENT AND DELIVERY MARKETING AND SUPPORT VIDEO STRATEGY
  19. 19. How Tony Roma Employees use Video to Teach Important Job Skills The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are. Jessie Bray, VP of Training and HR, Romacorp.
  20. 20. BORROW
  21. 21. DEPLOYMENT AND DELIVERY How do your employees absorb content? At least 50% of employees already use their own smartphones/devices to access work-related sites or information. SOURCE: Mobile Learning Pulse Survey, Fall 2012, The MASIE Center The number of mobile workers totals 1.3 billion worldwide. THAT’S 35% OF THE WORKFORCE! SOURCE: IDC
  22. 22. Case Study: Dental Insurance Call Center Challenge: hard to make time for training “TAG TRAINING” • Development opportunity • Maintain work flow and service standard • Share with co-workers
  23. 23. A NIMBLE LEARNING STRATEGY CONTEXTUAL role location plan CONCISE short videos updates INFORMAL everyday ad hoc TIMELY just in time moment of need SOCIAL discussions observed behaviors MOBILE anywhere anytime
  24. 24. BIZLIBRARY.COM In a world of learning and development where complexity is the enemy… simple and nimble approach… MICHAEL ROCHELLE Chief Strategy Officer Brandon-Hall Group
  25. 25. BIZLIBRARY.COM Free trial of the BizLibrary Collection 6,000+ Courses. 25 Topic Areas. Unlimited Access. Improve your employees' performance with the largest and fastest-growing library of on-demand training videos and eLearning courses today!
  26. 26. BIZLIBRARY.COM Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl Jessica Batz Marketing Specialist jbatz@bizlibrary.com @jessbatz @BizLibrary

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