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Unlimited Access.
Improve your employees' performance with the
largest and fastest-growing...
How are you incorporating
video into your learning
programs?
a. For new employee onboarding.
b. Internal communication.
c....
What You’ll Learn:
3
2
1
There is a sound business case
for incorporating video into
employee training programs.
Video, es...
In 2012 - 25% of the workforce
was comprised of Millennials.
By 2015 Millennials are
expected to be the
majority.
U.S. Bur...
For the first time, an entire generation has
grown up watching content on their own
terms. This generation is defined by t...
55%
watch everyday
Source: Forrester Research
81%
68%
61%
76%
61%
51%
Organizational Goal
Achieved
Employees Highly
Engaged
Key Positions Filled
Quickly
Using Video Con...
HOW?
WHY?
Adult Learning Theory Short Form Video
Adults are internally motivated and self-
directed.
Self-directed, access as needed...
36,000
visual messages/hour
40%
Nerve fibers connect
through retina
60,000
times faster than text
Why Video?
According to popular research – in 72
hours the average human can retain…
10%
of text
10%
of text
65% of
images...
Does This Translate Into
Employee Training?
Adults learn best:
• Short bursts
(5-15 min.)
• Visual input for
cognitive tra...
Online Training Works Better
Than Classroom
60% faster
56%
greater gains
in learning
40% higher
consistency in
presentatio...
LOWER COSTS
EXTENDED REACH
CAPTURED KNOWLEDGE
SHOWING
SOFT SKILLS
EXPLANATION OF
COMPLEX CONCEPTS
Advantages of
Video
LEARNING MUST BE JUST IN TIME AND
JUST FOR ME.
Michael Rochelle,
Chief Strategy Officer, Brandon Hall Group
TRADITIONAL
eLEARNING COURSE
LEARNING NUGGETS
BUY VS. BUILD
SELECTION
DEPLOYMENT
AND
DELIVERY
MARKETING
AND SUPPORT
VIDEO STRATEGY
BORROW
DEPLOYMENT AND DELIVERY
How do your employees absorb content?
At least 50% of employees already use their own
smartphones/...
Case Study: Dental Insurance
Call Center
Challenge: hard to
make time for
training
“TAG TRAINING”
• Development
opportunit...
How Tony Roma
Employees use
Video to Teach
Important Job Skills
The world is changing.
People are changing. To
be effectiv...
A NIMBLE LEARNING STRATEGY
CONTEXTUAL
role
location
plan
CONCISE
short videos
updates
INFORMAL
everyday
ad hoc
TIMELY
just...
BIZLIBRARY.COM
In a world of learning and development
where complexity is the enemy… simple
and nimble approach…
MICHAEL R...
BIZLIBRARY.COM
Free trial of the BizLibrary Collection
or Demo of Technology Solutions
5,000+ Courses. 25 Topic Areas.
Unl...
BIZLIBRARY.COM
Chris Osborn
Vice President of Marketing
cosborn@bizlibrary.com
@chrisosbornstl
Jessica Batz
Marketing Spec...
Add Oomph to Your Training Program with Short Video - Webinar 03.19.14
Add Oomph to Your Training Program with Short Video - Webinar 03.19.14
Add Oomph to Your Training Program with Short Video - Webinar 03.19.14
Add Oomph to Your Training Program with Short Video - Webinar 03.19.14
Add Oomph to Your Training Program with Short Video - Webinar 03.19.14
Add Oomph to Your Training Program with Short Video - Webinar 03.19.14
Add Oomph to Your Training Program with Short Video - Webinar 03.19.14
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Add Oomph to Your Training Program with Short Video - Webinar 03.19.14

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In this webinar we'll discuss the importance of using training videos for your employee training and development programs. Digital video consumption grew 30% in 2012, and the pace is showing no signs of slowing down. We'll explain how to use this trend to your benefit when training employees, and we'll get you started on your video training program today.

What you'll learn:
Online video emerging as primary source of information & entertainment
Effectiveness of online training vs. traditional classroom training
Online video as a MAJOR component of effective employee development programs
Elements of a sound video content strategy

www.bizlibrary.com/webinars

Published in: Business

Add Oomph to Your Training Program with Short Video - Webinar 03.19.14

  1. 5,000+ Courses. 25 Topic Areas. Unlimited Access. Improve your employees' performance with the largest and fastest-growing library of on-demand training videos and eLearning courses today!
  2. How are you incorporating video into your learning programs? a. For new employee onboarding. b. Internal communication. c. Performance support and foundational knowledge. d. All of the above. e. Something else.
  3. What You’ll Learn: 3 2 1 There is a sound business case for incorporating video into employee training programs. Video, especially short-form video, is a very effective training tool. Best practices for incorporating short-form video into employee training programs and initiatives.
  4. In 2012 - 25% of the workforce was comprised of Millennials. By 2015 Millennials are expected to be the majority. U.S. Bureau of Labor Statistics
  5. For the first time, an entire generation has grown up watching content on their own terms. This generation is defined by the Internet, mobile, and social – consuming content when and where they want. Gunnard Johnson, Google's Advertising Research Director
  6. 55% watch everyday Source: Forrester Research
  7. 81% 68% 61% 76% 61% 51% Organizational Goal Achieved Employees Highly Engaged Key Positions Filled Quickly Using Video Content Not Using Video Content SOURCE: Mollie Lombardi, Aberdeen Group, Elearning! Magazine, April/May 2013
  8. HOW? WHY?
  9. Adult Learning Theory Short Form Video Adults are internally motivated and self- directed. Self-directed, access as needed and when needed. Adults bring life experiences and knowledge to learning experiences. Interaction with others when a social component is available. Adults are goal oriented. Goals promoted through short, timely bursts of relevant content. Adults are relevancy oriented. Easier to be relevant when content is short and targeted. Adults are practical. Little to no work flow disruption. Adult learners like to be respected. Employees manage and control pace and timing of their own learning.
  10. 36,000 visual messages/hour 40% Nerve fibers connect through retina 60,000 times faster than text
  11. Why Video? According to popular research – in 72 hours the average human can retain… 10% of text 10% of text 65% of images 95% of video
  12. Does This Translate Into Employee Training? Adults learn best: • Short bursts (5-15 min.) • Visual input for cognitive transfer • Preferred method for information YES!
  13. Online Training Works Better Than Classroom 60% faster 56% greater gains in learning 40% higher consistency in presentation Source: Prokopeak, M. Special Report: Learning Delivery
  14. LOWER COSTS EXTENDED REACH CAPTURED KNOWLEDGE SHOWING SOFT SKILLS EXPLANATION OF COMPLEX CONCEPTS Advantages of Video
  15. LEARNING MUST BE JUST IN TIME AND JUST FOR ME. Michael Rochelle, Chief Strategy Officer, Brandon Hall Group
  16. TRADITIONAL eLEARNING COURSE
  17. LEARNING NUGGETS
  18. BUY VS. BUILD SELECTION DEPLOYMENT AND DELIVERY MARKETING AND SUPPORT VIDEO STRATEGY
  19. BORROW
  20. DEPLOYMENT AND DELIVERY How do your employees absorb content? At least 50% of employees already use their own smartphones/devices to access work-related sites or information. SOURCE: Mobile Learning Pulse Survey, Fall 2012, The MASIE Center The number of mobile workers totals 1.3 billion worldwide. THAT’S 35% OF THE WORKFORCE! SOURCE: IDC
  21. Case Study: Dental Insurance Call Center Challenge: hard to make time for training “TAG TRAINING” • Development opportunity • Maintain work flow and service standard • Share with co-workers
  22. How Tony Roma Employees use Video to Teach Important Job Skills The world is changing. People are changing. To be effective, our employee training is changing to meet them where they are. Jessie Bray, VP of Training and HR, Romacorp.
  23. A NIMBLE LEARNING STRATEGY CONTEXTUAL role location plan CONCISE short videos updates INFORMAL everyday ad hoc TIMELY just in time moment of need SOCIAL discussions observed behaviors MOBILE anywhere anytime
  24. BIZLIBRARY.COM In a world of learning and development where complexity is the enemy… simple and nimble approach… MICHAEL ROCHELLE Chief Strategy Officer Brandon-Hall Group
  25. BIZLIBRARY.COM Free trial of the BizLibrary Collection or Demo of Technology Solutions 5,000+ Courses. 25 Topic Areas. Unlimited Access. Improve your employees' performance with the largest and fastest-growing library of on-demand training videos and eLearning courses today!
  26. BIZLIBRARY.COM Chris Osborn Vice President of Marketing cosborn@bizlibrary.com @chrisosbornstl Jessica Batz Marketing Specialist jbatz@bizlibrary.com @jessbatz @BizLibrary

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