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Presentation for student journalists on what hiring editors expect

Presentation for student journalists on what hiring editors expect

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  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • business reporting, news, sports and digital editing
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • 80 percent of jobs never advertised
  • Multimedia editing, news copy editing, sports copy editing, business reporting

What do editors expect What do editors expect Presentation Transcript

  • What Do Editors Expect?
  • Large photo/artwork caption
  • LindaAustin•Executive Director, Donald W.Reynolds National Center forBusiness Journalism•Editor, Lexington (Ky.) Herald- mugLeader•Executive Editor, The News-Sentinel, Fort Wayne, Ind.•Managing Editor, News & Record,Greensboro, N.C.•Business Editor, The PhiladelphiaInquirer
  • From Clark Kent to…ExperienceTechnical skillsSoft skillsPersonal brand
  • And then, how do you get the job?ResumeCover letterWork samplesNetworkingInterview
  • ExperienceInternshipsJobsPage.comhttp://freedomforumdiversity.org/chips-quinn/https://www.newsfund.org/ASNE.org (JobResources)Campus media
  • Technical skillsReport/editWriteMultimedia skills/WPForeign language,multicultural skillsSocial media skillsComputer-assisted reportingSearch-engine optimization
  • Soft skillsInitiativeJudgmentTeamworkCuriosityWillingness + ability to learnEnthusiasmFlexibility
  • BrandIdentifiableSpecific promise of valueConsistent
  • Personal brand: Rich CopleyCopious Notes blogTwitterFacebookLinkedInPersonal website
  • Personal brandPersonal brand: www.richcopley.com
  • Personal brand www.knowem.com Samples of your best work should be linked. Your real work experience should be easy to find and scan quickly. Webinar: March 5; sign up: http://bit.ly/bizjtraininghttp://mindymcadams.com/tojou/2009/journalists-must-build-a-personal-brand-10-tips/
  • Personal brandPersonal brand: www.laurenmichell.com
  • A mentor can be your editor, youreditor’s editor or a non-supervisor who shows interest. Breaking In
  • “No one-trick ponies need apply!" Julie Engebrecht, Content Director, Cincinnati Enquirer
  • And then, how do you get the job?ResumeCover letterWork samplesNetworkingInterview
  • Resumes – who, what, when, where?Name, address, phone, e-mail (not FoxyLady42@...)Objective – if not apparentLead with most impressive –education or experienceGo beyond job titles – countOne page – no errors
  • Cover letter – the whyRegard it as amarketing brochureDo not repeat what’s in the resumeSell yourself
  • Pick a cover-letter lede – Breaking In1. I am a junior at Smarty Pants U, majoring in journalism…Bland
  • Pick a cover-letter lede – Breaking In2. I am currently looking for a summer internship in the print journalism industry and would like to be considered for such a position at your newspaper.Wordy
  • Pick a cover-letter lede – Breaking In3. Each day, Barb Shook carried an armful of shirts into the dry cleaner, where I was working the counter to pay for my journalism studies. Finally, I had to askTell a story
  • Pick a cover-letter lede – Breaking In4. In two summer internships, I have written more than 100 stories on everything from a murder-suicide to a tractor pull.Experience
  • Pick a cover-letter lede – Breaking In4. As editor of my campus newspaper, I hold the record for…Experience
  • Pick a cover-letter lede – Breaking In5. My experience at school and in a prior internship, as well as my knowledge of the area, make me a strong candidate for your job.Direct approach
  • Pick a cover-letter lede – Breaking In6. It’s been said you’re only as good as your last story. Let me tell you what that was for me.Twist
  • Pick a cover-letter lede – Breaking In7. There are few guarantees in life. I am one. Hire me, and you will not be disappointed.Confident
  • Pick a cover-letter lede – Breaking In8. All the hours I spent in journalism class didn’t teach me as much about reporting as the summer I spent driving a cab.Autobiographical, interesting
  • Pick a cover-letter lede – Breaking In8. I’ve been preparing for this job since I became a journalist – in the second grade.Autobiographical, interesting
  • Work samples – the howNo more than 10Show a rangeOnline versions okayDo not shrink thetypeOr refer me to yourwebsite
  • Networkinghttp://businessjournalism.org/2010/02/25/networking-tips-for-better-business-stories-and-jobs/
  • InterviewResearch the media outlet.Background your interviewer.3 STARs: Situation, Task,Action, ResultHave some questions.Thank you notes – one lastmarketing chance
  • ? Linda.Austin@businessjournalism.org @LindaAustin_http://www.slideshare.net/BizJournalism/what-do-editors-expect