What Do Editors Expect
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What Do Editors Expect

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Linda Austin, executive director of the Donald W. Reynolds National Center for Business Journalism, presents "What Do Editors Expect." For more information about Linda Austin or the Reynolds Center, ...

Linda Austin, executive director of the Donald W. Reynolds National Center for Business Journalism, presents "What Do Editors Expect." For more information about Linda Austin or the Reynolds Center, please visit businessjournalism.org.

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  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting
  • Multimedia editing, news copy editing, sports copy editing, business reporting

What Do Editors Expect What Do Editors Expect Presentation Transcript

  • What Do Editors Expect?
  • Large photo/artwork caption
    • Executive Director, Donald W. Reynolds National Center for Business Journalism
    • Editor, Lexington (Ky.) Herald-Leader
    • Executive Editor , The News-Sentinel, Fort Wayne, Ind.
    • Managing Editor , News & Rec ord, Greensboro, N.C.
    • Business Editor , The Philadelphia Inquirer
    Austin Linda mug
    • Experience
    • Technical skills
    • Soft skills
    • Personal brand
    From Clark Kent to…
    • Resume
    • Cover letter
    • Work samples
    • Networking
    • Interview
    And then, how do you get the job?
    • Internships
    • JobsPage.com
    • ChipsQuinn.org
    • Newsfund.org
    • Campus media
    Experience
    • Report/edit
    • Write
    • Multimedia skills
    • Foreign language and multicultural skills
    • Social media skills
    • Computer-assisted reporting
    • Search-engine optimization
    Technical skills
    • Initiative
    • Judgment
    • Teamwork
    • Curiosity
    • Willingness + ability to learn
    • Enthusiasm
    Soft skills
    • Identifiable
    • Specific promise of value
    • Consistent
    Brand
    • Copious Notes blog
    • Twitter
    • Facebook
    • LinkedIn
    • Personal Web site
    Personal brand: Rich Copley
  • Personal brand Personal brand: www.richcopley.com
  • Personal brand http://mindymcadams.com/tojou/2009/journalists-must-build-a-personal-brand-10-tips/
    • www.knowem.com
    • Samples of your best work should be linked.
    • Your real work experience should be easy to find and scan quickly.
  • Personal brand Personal brand: www.laurenmichell.com
  • A mentor can be your editor, your editor’s editor or a non-supervisor who shows interest. Breaking In
  • “ No one-trick ponies need apply!" Julie Engebrecht , Content Director, Cincinnati Enquirer
    • Resume
    • Cover letter
    • Work samples
    • Networking
    • Interview
    And then, how do you get the job?
    • Name, address, phone, e-mail (not FoxyLady42@...)
    • Objective – if not apparent
    • Lead with most impressive – education or experience
    • Go beyond job titles – count
    • One page – no errors
    Resumes – who, what, when, where?
  •  
    • Regard it as a
    • marketing brochure
    • Do not repeat what’s
    • in the resume
    • Sell yourself
    Cover letter – the why
    • I am a junior at Smarty Pants U, majoring in journalism…
    • Bland
    Pick a cover-letter lede – Breaking In
  • 2. I am currently looking for a summer internship in the print journalism industry and would like to be considered for such a position at your newspaper. Wordy Pick a cover-letter lede – Breaking In
  • 3. Each day, Barb Shook carried an armful of shirts into the dry cleaner, where I was working the counter to pay for my journalism studies. Finally, I had to ask Tell a story Pick a cover-letter lede – Breaking In
  • 4. In two summer internships, I have written more than 100 stories on everything from a murder-suicide to a tractor pull. Experience Pick a cover-letter lede – Breaking In
  • 4. As editor of my campus newspaper, I hold the record for… Experience Pick a cover-letter lede – Breaking In
  • 5. My experience at school and in a prior internship, as well as my knowledge of the area, make me a strong candidate for your job. Direct approach Pick a cover-letter lede – Breaking In
  • 6. It’s been said you’re only as good as your last story. Let me tell you what that was for me. Twist Pick a cover-letter lede – Breaking In
  • 7. There are few guarantees in life. I am one. Hire me, and you will not be disappointed. Confident Pick a cover-letter lede – Breaking In
  • 8. All the hours I spent in journalism class didn’t teach me as much about reporting as the summer I spent driving a cab. Autobiographical, interesting Pick a cover-letter lede – Breaking In
  • 8. I’ve been preparing for this job since I became a journalist – in the second grade. Autobiographical, interesting Pick a cover-letter lede – Breaking In
    • No more than 10
    • Show a range
    • Online versions okay
    • Do not shrink the
    • type
    Work samples – the how
  • Networking http://businessjournalism.org/2010/02/25/networking-tips-for-better-business-stories-and-jobs/
    • Research the media outlet.
    • Background your interviewer.
    • 3 STARs: S ituation, T ask, A ction, R esult
    • Have some questions.
    • Thank you notes – one last marketing chance
    Interview
  • ? [email_address] http://slidesha.re/whatdoeditorsexpect