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Steve Doig presents "The Economic Census" during a Reynolds Center workshop, "Mining the Census for Local Business Stories." …

Steve Doig presents "The Economic Census" during a Reynolds Center workshop, "Mining the Census for Local Business Stories."

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  • 1. Steve Doig, Arizona State U. Paul Overberg, USA TODAY Philadelphia Jan. 31, 2011 Reynolds Center BusinessJournalism.org
  • 2. Economic Census
    • Detailed profile of economy
    • Conducted every five years since 1967
    • Most recent year is 2007
    • Covers all employer establishments (except agriculture and public administration)
    • Census of large and medium companies; sample of small ones
    • Individual returns are confidential
    • Also Survey of Business Owners
  • 3. Uses of the data
      • Develop public policy
      • Evaluate industry growth
      • Design sales territories and find markets
      • Gauge competitiveness
      • Business-to-business
      • Disaster response
  • 4. Annual economic surveys
    • Based on random samples
    • More recent, but error margins exist
    • Surveys:
      • County Business Patterns
      • Annual Survey of Manufactures: Estimate of statistics for all manufacturers with one or more employees
      • Non-employer Statistics: Estimates of businesses with no paid employees
  • 5. Sectors covered
    • Mining
    • Utilities
    • Construction
    • Manufacturing
    • Wholesale Trade
    • Retail Trade
    • Transportation and Warehousing
    • Finance and Insurance
    • Real Estate and Rental and Leasing
    • Accommodation and Food Services
    • Services
  • 6. Data items
    • Establishments with and without payroll
    • Total employees
    • Production workers and hours
    • Total payroll for year and 1 st quarter
    • Cost of benefits
    • Sales/receipts
    • Type of structure
    • E-commerce sales
    • Total expenses
    • Cost of materials, parts, fuel, electricity, utilities
    • Taxes, license fees
    • Cost of office supplies
    • Cost of ads, rental, legal, accounting
    • Et al.
  • 7. Geographies covered
    • Data summary levels
      • Nation
      • State
      • Metropolitan Areas (1 or more counties)
      • Counties
      • Places (with >5k residents or workers)
      • ZIP Codes (but not ZCTAs)
    • Coverage varies by geography
  • 8. Data release schedule
    • Use American Factfinder to get data
    • Flows out over a three-year period
    • Majority of it is available now
  • 9. Survey of Business Owners
    • Sent to 2.3 million owners in 2007
    • Asks about characteristics of owners:
      • Gender
      • Race
      • Ethnicity (including country of origin)
      • Veteran status
  • 10. Story ideas
    • Growth of franchises
    • Restaurant rebound
    • Gender, race and ethnic changes in ownership
    • Change in importance of economic sectors (service over manufacturing, say)
  • 11.
    • Factfinder.census.gov
  • 12.  
  • 13. Quick Reports
    • Reports by industry or geography
    • Data included:
      • Number of establishments
      • Sales, receipts, etc.
      • Annual payroll
      • Number of employees
  • 14.  
  • 15.  
  • 16. Economy-wide statistics
    • Data for each subsector (NAICS 6-digit), nation, state, county, MSA
    • More than 3.3 million rows!
    • Can filter by geography and sector
    • Can download into Excel (if filtered to <65k rows)
  • 17.  
  • 18. Detailed statistics tables
    • Compare 2002 and 2007
    • Get data by sector
    • How to use: Download into Excel to sort and filter
  • 19.