The Business of Me - Day 2: How to pitch your idea by Mark S. Luckie

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Mark S. Luckie presents the one-hour session, "How to Pitch Your Idea," part two of three from the free entrepreneurial webinar, "The Business of Me." …

Mark S. Luckie presents the one-hour session, "How to Pitch Your Idea," part two of three from the free entrepreneurial webinar, "The Business of Me."

Hosted by the Donald W. Reynolds National Center for Business Journalism, this training provides branding, pitching and funding tips for journalists.

Check out more on this free training at http://bit.ly/bizofme2013.

For more information about free training for business journalists, please visit http://businessjournalism.org.

For more entrepreneurial resources, please visit the training archive page at http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/.

More in: Career , Technology , Business
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  • 1. presented by Mark S. Luckie!@marksluckie!mluckie@twitter.com!!THE BUSINESS OF “ME” !
  • 2. BEFORE YOU PITCH!•  Practice your “elevatorpitch”!•  Know your customers!•  Understand the market!•  Determine your revenue!•  Know the person you’remeeting! Photo  by  flickr  user  Ambrewskins  
  • 3. THE PERFECT PITCH!•  Concise and interesting!•  Have a personalanecdote!•  Be enthusiastic!•  Communicate yourgoals!•  Know exactly what youneed!•  Leave with action plan!!Photo  by  flickr  user  irrelephant  
  • 4. LET’S PITCH!!
  • 5. SMILE & A HANDSHAKE!“Talk to you again soon.”!
  • 6. ANALYTICS & SPREADSHEETS!•  Essential to runninga business!•  Track revenue!•  Back up pitch withdata!•  Show growth andpotential!Photo  by  flickr  user  Jus8no!  
  • 7. ANALYTICS!analytics.google.com!
  • 8. analytics.google.com!ANALYTICS: What to look for!•  Page views!•  Unique visitors!•  Referrals!•  Time on site!•  Bounce rate!Photo  by  flickr  user  Brad  Turville  
  • 9. ANALYTICS: Other metrics!•  Social mediafollowers!•  @Mentions!•  Retweet/shares!•  Press mentions!Photo  copyright  teachthought.com  Photo  copyright  jonloomer.com  
  • 10. www.alexa.com!ANALYTICS: Tools!
  • 11. @marksluckie!mluckie@twitter.com!!THE BUSINESS OF “ME” !Questions?!