presented by Mark S. Luckie!@marksluckie!mluckie@twitter.com!!THE BUSINESS OF “ME” !
TRAITS OF AN ENTREPRENEUR!•  Visionary!•  Communicator!•  Confident!•  Plans ahead!•  Passionate! Photo	  by	  flickr	  user...
TRAITS OF AN ENTREPRENEUR!•  Visionary!•  Communicator!•  Confident!•  Plans ahead!•  Passionate!Poll Question #1!How many ...
DAVID COHN!
CHARLI PENN-WATKINS!
KIRATIANA FREELON!
WHAT IS YOUR IDEA?!
IS THIS A BUSINESS?!•  Is the idea profitable?!•  Is the business sustainable?!•  Does your idea require a team?!•  What ar...
KNOW THYSELF!•  Who is yourcustomer?!!•  Who are yourcompetitors?!!•  What makes youunique?!!
BRANDING YOURSELF!•  Product demo!•  Company Profile!•  Website!•  Social Media!!
www.apple.com/iphone!BRANDING YOURSELF: Product demo!
www.apple.com/iphone!BRANDING YOURSELF: Product demo!Poll Question #2!Who has seen agreat productdemo before?!
BRANDING YOURSELF: COLORS!www.manwifeanddog.com!
www.skift.comBRANDING YOURSELF: Website!
www.skift.comBRANDING YOURSELF: Website!Poll Question #3!Who already hasa website?!
BRANDING YOURSELF: Social Media!www.manwifeanddog.com!
BRANDING YOURSELF: Logo!
WHAT TECH WILL YOU NEED?!•  Developer!•  Designer!•  Publisher!•  Engineer!!
LET S HEAR YOUR PITCH!•  Tweet at @BizJournalism!•  Practice your 60-second pitch!•  Get feedback tomorrow!!
@marksluckie!mluckie@twitter.com!!THE BUSINESS OF “ME” !Questions?!
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The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie

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Mark S. Luckie presents the one-hour session, "What's Your Brand and Business Idea?," part one of three from the free entrepreneurial webinar, "The Business of Me."

Hosted by the Donald W. Reynolds National Center for Business Journalism, this training provides branding, pitching and funding tips for journalists.


Check out more on this free training at http://bit.ly/bizofme2013.

For more information about free training for business journalists, please visit http://businessjournalism.org.

For more entrepreneurial resources, please visit the training archive page at http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/.

Published in: Career, Technology, Business

Transcript of "The Business of Me - Day 1: What's your brand and business idea? by Mark S. Luckie"

  1. 1. presented by Mark S. Luckie!@marksluckie!mluckie@twitter.com!!THE BUSINESS OF “ME” !
  2. 2. TRAITS OF AN ENTREPRENEUR!•  Visionary!•  Communicator!•  Confident!•  Plans ahead!•  Passionate! Photo  by  flickr  user  jurvetson  
  3. 3. TRAITS OF AN ENTREPRENEUR!•  Visionary!•  Communicator!•  Confident!•  Plans ahead!•  Passionate!Poll Question #1!How many ofyou have atleast one ormore of thesetraits?!
  4. 4. DAVID COHN!
  5. 5. CHARLI PENN-WATKINS!
  6. 6. KIRATIANA FREELON!
  7. 7. WHAT IS YOUR IDEA?!
  8. 8. IS THIS A BUSINESS?!•  Is the idea profitable?!•  Is the business sustainable?!•  Does your idea require a team?!•  What are the risks?!!
  9. 9. KNOW THYSELF!•  Who is yourcustomer?!!•  Who are yourcompetitors?!!•  What makes youunique?!!
  10. 10. BRANDING YOURSELF!•  Product demo!•  Company Profile!•  Website!•  Social Media!!
  11. 11. www.apple.com/iphone!BRANDING YOURSELF: Product demo!
  12. 12. www.apple.com/iphone!BRANDING YOURSELF: Product demo!Poll Question #2!Who has seen agreat productdemo before?!
  13. 13. BRANDING YOURSELF: COLORS!www.manwifeanddog.com!
  14. 14. www.skift.comBRANDING YOURSELF: Website!
  15. 15. www.skift.comBRANDING YOURSELF: Website!Poll Question #3!Who already hasa website?!
  16. 16. BRANDING YOURSELF: Social Media!www.manwifeanddog.com!
  17. 17. BRANDING YOURSELF: Logo!
  18. 18. WHAT TECH WILL YOU NEED?!•  Developer!•  Designer!•  Publisher!•  Engineer!!
  19. 19. LET S HEAR YOUR PITCH!•  Tweet at @BizJournalism!•  Practice your 60-second pitch!•  Get feedback tomorrow!!
  20. 20. @marksluckie!mluckie@twitter.com!!THE BUSINESS OF “ME” !Questions?!
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