presented by Mark S. Luckie
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013



THE BUSINESS OF “...
WHO IS MARK LUCKIE?!
TRAITS OF AN ENTREPRENEUR!
Visionary!
Communicator!
Confident!
Plans ahead!
Passionate!
KIRATIANA FREELON!
DAVID COHN!
CHARLI PENN-WATKINS!
WHAT IS YOUR IDEA?!
IS THIS A BUSINESS?!
•  Is the idea profitable?!
•  Is the business sustainable?!
•  Does your idea require a team?!
•  Wha...
KNOW THYSELF!
•  Who is your
customer?!
!
•  Who are your
competitors?!
!
•  What makes you
unique?!
!
BRANDING YOURSELF!
Product demo!
Company Profile!
Website!
Social Media!
!
www.apple.com/iphone"
BRANDING YOURSELF: Product demo!
www.skift.com
BRANDING YOURSELF: Website!
BRANDING YOURSELF: Social Media!
www.manwifeanddog.com"
BRANDING YOURSELF: Logo!
BRANDING YOURSELF: COLORS!
www.manwifeanddog.com"
WHAT TECH WILL YOU NEED?!
•  Developer!
•  Designer!
•  Publisher!
•  Engineer!
!
THE BUSINESS OF “ME” !
Questions?
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013
LET S HEAR YOUR PITCH!
•  Practice your 60-second pitch!
•  Get feedback!
THE BUSINESS OF “ME” !
BREAK TIME!
MASTERING THE PITCH!
•  Practice your “elevator pitch”!
•  Know your customers!
•  Understand the market!
•  Determine you...
THE PERFECT PITCH!
•  Concise and interesting!
•  Have a personal anecdote!
•  Be enthusiastic!
•  Communicate your goals!...
LET’S PITCH!!
SMILE & A HANDSHAKE!
“Talk to you again soon.”"
ANALYTICS & SPREADSHEETS!
•  Essential to running a
business!
•  Track revenue!
•  Back up pitch with data!
•  Show growth...
ANALYTICS!
analytics.google.com"
ANALYTICS: What to look for!
•  Page views!
•  Unique visitors!
•  Referrals!
•  Time on site!
•  Bounce rate!
Photo	
  by...
ANALYTICS: Other metrics!
•  Social media
followers!
•  @Mentions!
•  Retweet/shares!
•  Press mentions!
www.alexa.com"
ANALYTICS: Tools!
THE BUSINESS OF “ME” !
Questions?
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013
THE BUSINESS OF “ME” !
BREAK TIME!
FINANCING YOUR BUSINESS!
Advertising!
Sell a product!
Crowdsourced funding!
Grants!
ADVERTISING: BuySellAds!
www.buysellads.com
SELL A PRODUCT: Zazzle!
www.zazzle.com
CROWDSOURCING: Kickstarter!
www.kickstarter.com
GRANTS!
FINANCING YOUR BUSINESS!
Advertising!
Sell a product!
Crowdsourced funding!
Grants!
CONNECT ONLINE!
•  Email!
•  Twitter!
•  Hashtag chats!
•  Video chats!
CONNECT OFFLINE!
•  Meetups!
•  Tweetups!
•  Conferences!
•  Happy hours!
•  Social gatherings!
BUILD AN ONLINE COMMUNITY!
•  Start with people you know!
•  Create community interactions!
•  Contribute to other sites!
...
KEEP GOOD RECORDS!
•  Receipts!
•  Tax records!
•  Wages!
•  Licenses!
!
KEEP YOUR BALANCE!
•  Current Job vs. New job!
•  Be inspired!
5 THINGS TO DO NOW!
•  Write out your idea!
•  Identify your audience and how you
will reach them!
•  Identify potential n...
THE BUSINESS OF “ME” !
Questions?
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013
presented by Mark S. Luckie
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013


THE BUSINESS OF “M...
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The Business of Me at NABJ by Mark S. Luckie

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Mark S. Luckie presents "The Business of Me," a half-day workshop sponsored by the Donald W. Reynolds National Center for Business Journalism and hosted by the National Association of Black Journalists annual convention in Orlando, July 31.

For more information about branding and entrepreneurial tips for journalists, please visit http://bit.ly/bizofme2013.

For more information on training for business journalists, please visit http://businessjournalism.org.

For more entrepreneurial resources, please visit the training archive page at http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/.

Published in: Career, Business, Technology
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The Business of Me at NABJ by Mark S. Luckie

  1. 1. presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !
  2. 2. WHO IS MARK LUCKIE?!
  3. 3. TRAITS OF AN ENTREPRENEUR! Visionary! Communicator! Confident! Plans ahead! Passionate!
  4. 4. KIRATIANA FREELON!
  5. 5. DAVID COHN!
  6. 6. CHARLI PENN-WATKINS!
  7. 7. WHAT IS YOUR IDEA?!
  8. 8. IS THIS A BUSINESS?! •  Is the idea profitable?! •  Is the business sustainable?! •  Does your idea require a team?! •  What are the risks?! !
  9. 9. KNOW THYSELF! •  Who is your customer?! ! •  Who are your competitors?! ! •  What makes you unique?! !
  10. 10. BRANDING YOURSELF! Product demo! Company Profile! Website! Social Media! !
  11. 11. www.apple.com/iphone" BRANDING YOURSELF: Product demo!
  12. 12. www.skift.com BRANDING YOURSELF: Website!
  13. 13. BRANDING YOURSELF: Social Media! www.manwifeanddog.com"
  14. 14. BRANDING YOURSELF: Logo!
  15. 15. BRANDING YOURSELF: COLORS! www.manwifeanddog.com"
  16. 16. WHAT TECH WILL YOU NEED?! •  Developer! •  Designer! •  Publisher! •  Engineer! !
  17. 17. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  18. 18. LET S HEAR YOUR PITCH! •  Practice your 60-second pitch! •  Get feedback!
  19. 19. THE BUSINESS OF “ME” ! BREAK TIME!
  20. 20. MASTERING THE PITCH! •  Practice your “elevator pitch”! •  Know your customers! •  Understand the market! •  Determine your revenue! •  Know the person you’re meeting!
  21. 21. THE PERFECT PITCH! •  Concise and interesting! •  Have a personal anecdote! •  Be enthusiastic! •  Communicate your goals! •  Know exactly what you need! •  Leave with action plan! !
  22. 22. LET’S PITCH!!
  23. 23. SMILE & A HANDSHAKE! “Talk to you again soon.”"
  24. 24. ANALYTICS & SPREADSHEETS! •  Essential to running a business! •  Track revenue! •  Back up pitch with data! •  Show growth and potential!
  25. 25. ANALYTICS! analytics.google.com"
  26. 26. ANALYTICS: What to look for! •  Page views! •  Unique visitors! •  Referrals! •  Time on site! •  Bounce rate! Photo  by  flickr  user  Brad  Turville  
  27. 27. ANALYTICS: Other metrics! •  Social media followers! •  @Mentions! •  Retweet/shares! •  Press mentions!
  28. 28. www.alexa.com" ANALYTICS: Tools!
  29. 29. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  30. 30. THE BUSINESS OF “ME” ! BREAK TIME!
  31. 31. FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
  32. 32. ADVERTISING: BuySellAds! www.buysellads.com
  33. 33. SELL A PRODUCT: Zazzle! www.zazzle.com
  34. 34. CROWDSOURCING: Kickstarter! www.kickstarter.com
  35. 35. GRANTS!
  36. 36. FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
  37. 37. CONNECT ONLINE! •  Email! •  Twitter! •  Hashtag chats! •  Video chats!
  38. 38. CONNECT OFFLINE! •  Meetups! •  Tweetups! •  Conferences! •  Happy hours! •  Social gatherings!
  39. 39. BUILD AN ONLINE COMMUNITY! •  Start with people you know! •  Create community interactions! •  Contribute to other sites! •  Maintain visibility! •  Keep them coming back! •  Be consistent!
  40. 40. KEEP GOOD RECORDS! •  Receipts! •  Tax records! •  Wages! •  Licenses! !
  41. 41. KEEP YOUR BALANCE! •  Current Job vs. New job! •  Be inspired!
  42. 42. 5 THINGS TO DO NOW! •  Write out your idea! •  Identify your audience and how you will reach them! •  Identify potential networking contacts! •  Determine potential financial resources! •  Create a rollout plan!
  43. 43. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  44. 44. presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !

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