presented by Mark S. Luckie
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013



THE BUSINESS OF “...
WHO IS MARK LUCKIE?!
TRAITS OF AN ENTREPRENEUR!
Visionary!
Communicator!
Confident!
Plans ahead!
Passionate!
KIRATIANA FREELON!
DAVID COHN!
CHARLI PENN-WATKINS!
WHAT IS YOUR IDEA?!
IS THIS A BUSINESS?!
•  Is the idea profitable?!
•  Is the business sustainable?!
•  Does your idea require a team?!
•  Wha...
KNOW THYSELF!
•  Who is your
customer?!
!
•  Who are your
competitors?!
!
•  What makes you
unique?!
!
BRANDING YOURSELF!
Product demo!
Company Profile!
Website!
Social Media!
!
www.apple.com/iphone"
BRANDING YOURSELF: Product demo!
www.skift.com
BRANDING YOURSELF: Website!
BRANDING YOURSELF: Social Media!
www.manwifeanddog.com"
BRANDING YOURSELF: Logo!
BRANDING YOURSELF: COLORS!
www.manwifeanddog.com"
WHAT TECH WILL YOU NEED?!
•  Developer!
•  Designer!
•  Publisher!
•  Engineer!
!
THE BUSINESS OF “ME” !
Questions?
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013
LET S HEAR YOUR PITCH!
•  Practice your 60-second pitch!
•  Get feedback!
THE BUSINESS OF “ME” !
BREAK TIME!
MASTERING THE PITCH!
•  Practice your “elevator pitch”!
•  Know your customers!
•  Understand the market!
•  Determine you...
THE PERFECT PITCH!
•  Concise and interesting!
•  Have a personal anecdote!
•  Be enthusiastic!
•  Communicate your goals!...
LET’S PITCH!!
SMILE & A HANDSHAKE!
“Talk to you again soon.”"
ANALYTICS & SPREADSHEETS!
•  Essential to running a
business!
•  Track revenue!
•  Back up pitch with data!
•  Show growth...
ANALYTICS!
analytics.google.com"
ANALYTICS: What to look for!
•  Page views!
•  Unique visitors!
•  Referrals!
•  Time on site!
•  Bounce rate!
Photo	
  by...
ANALYTICS: Other metrics!
•  Social media
followers!
•  @Mentions!
•  Retweet/shares!
•  Press mentions!
www.alexa.com"
ANALYTICS: Tools!
THE BUSINESS OF “ME” !
Questions?
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013
THE BUSINESS OF “ME” !
BREAK TIME!
FINANCING YOUR BUSINESS!
Advertising!
Sell a product!
Crowdsourced funding!
Grants!
ADVERTISING: BuySellAds!
www.buysellads.com
SELL A PRODUCT: Zazzle!
www.zazzle.com
CROWDSOURCING: Kickstarter!
www.kickstarter.com
GRANTS!
FINANCING YOUR BUSINESS!
Advertising!
Sell a product!
Crowdsourced funding!
Grants!
CONNECT ONLINE!
•  Email!
•  Twitter!
•  Hashtag chats!
•  Video chats!
CONNECT OFFLINE!
•  Meetups!
•  Tweetups!
•  Conferences!
•  Happy hours!
•  Social gatherings!
BUILD AN ONLINE COMMUNITY!
•  Start with people you know!
•  Create community interactions!
•  Contribute to other sites!
...
KEEP GOOD RECORDS!
•  Receipts!
•  Tax records!
•  Wages!
•  Licenses!
!
KEEP YOUR BALANCE!
•  Current Job vs. New job!
•  Be inspired!
5 THINGS TO DO NOW!
•  Write out your idea!
•  Identify your audience and how you
will reach them!
•  Identify potential n...
THE BUSINESS OF “ME” !
Questions?
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013
presented by Mark S. Luckie
@marksluckie
#bizj #nabj13 #bizofme 
Resources: http://bit.ly/bizofme2013


THE BUSINESS OF “M...
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The Business of Me at EIJ by Mark S. Luckie

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Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business Journalism.

For more entrepreneurial tips, please visit the self-guided tutorial: http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/

For more information about training for business journalists, please visit businessjournalism.org.

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The Business of Me at EIJ by Mark S. Luckie

  1. 1. presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !
  2. 2. WHO IS MARK LUCKIE?!
  3. 3. TRAITS OF AN ENTREPRENEUR! Visionary! Communicator! Confident! Plans ahead! Passionate!
  4. 4. KIRATIANA FREELON!
  5. 5. DAVID COHN!
  6. 6. CHARLI PENN-WATKINS!
  7. 7. WHAT IS YOUR IDEA?!
  8. 8. IS THIS A BUSINESS?! •  Is the idea profitable?! •  Is the business sustainable?! •  Does your idea require a team?! •  What are the risks?! !
  9. 9. KNOW THYSELF! •  Who is your customer?! ! •  Who are your competitors?! ! •  What makes you unique?! !
  10. 10. BRANDING YOURSELF! Product demo! Company Profile! Website! Social Media! !
  11. 11. www.apple.com/iphone" BRANDING YOURSELF: Product demo!
  12. 12. www.skift.com BRANDING YOURSELF: Website!
  13. 13. BRANDING YOURSELF: Social Media! www.manwifeanddog.com"
  14. 14. BRANDING YOURSELF: Logo!
  15. 15. BRANDING YOURSELF: COLORS! www.manwifeanddog.com"
  16. 16. WHAT TECH WILL YOU NEED?! •  Developer! •  Designer! •  Publisher! •  Engineer! !
  17. 17. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  18. 18. LET S HEAR YOUR PITCH! •  Practice your 60-second pitch! •  Get feedback!
  19. 19. THE BUSINESS OF “ME” ! BREAK TIME!
  20. 20. MASTERING THE PITCH! •  Practice your “elevator pitch”! •  Know your customers! •  Understand the market! •  Determine your revenue! •  Know the person you’re meeting!
  21. 21. THE PERFECT PITCH! •  Concise and interesting! •  Have a personal anecdote! •  Be enthusiastic! •  Communicate your goals! •  Know exactly what you need! •  Leave with action plan! !
  22. 22. LET’S PITCH!!
  23. 23. SMILE & A HANDSHAKE! “Talk to you again soon.”"
  24. 24. ANALYTICS & SPREADSHEETS! •  Essential to running a business! •  Track revenue! •  Back up pitch with data! •  Show growth and potential!
  25. 25. ANALYTICS! analytics.google.com"
  26. 26. ANALYTICS: What to look for! •  Page views! •  Unique visitors! •  Referrals! •  Time on site! •  Bounce rate! Photo  by  flickr  user  Brad  Turville  
  27. 27. ANALYTICS: Other metrics! •  Social media followers! •  @Mentions! •  Retweet/shares! •  Press mentions!
  28. 28. www.alexa.com" ANALYTICS: Tools!
  29. 29. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  30. 30. THE BUSINESS OF “ME” ! BREAK TIME!
  31. 31. FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
  32. 32. ADVERTISING: BuySellAds! www.buysellads.com
  33. 33. SELL A PRODUCT: Zazzle! www.zazzle.com
  34. 34. CROWDSOURCING: Kickstarter! www.kickstarter.com
  35. 35. GRANTS!
  36. 36. FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
  37. 37. CONNECT ONLINE! •  Email! •  Twitter! •  Hashtag chats! •  Video chats!
  38. 38. CONNECT OFFLINE! •  Meetups! •  Tweetups! •  Conferences! •  Happy hours! •  Social gatherings!
  39. 39. BUILD AN ONLINE COMMUNITY! •  Start with people you know! •  Create community interactions! •  Contribute to other sites! •  Maintain visibility! •  Keep them coming back! •  Be consistent!
  40. 40. KEEP GOOD RECORDS! •  Receipts! •  Tax records! •  Wages! •  Licenses! !
  41. 41. KEEP YOUR BALANCE! •  Current Job vs. New job! •  Be inspired!
  42. 42. 5 THINGS TO DO NOW! •  Write out your idea! •  Identify your audience and how you will reach them! •  Identify potential networking contacts! •  Determine potential financial resources! •  Create a rollout plan!
  43. 43. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  44. 44. presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !
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