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The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
The Business of Me at EIJ by Mark S. Luckie
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The Business of Me at EIJ by Mark S. Luckie

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Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business …

Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business Journalism.

For more entrepreneurial tips, please visit the self-guided tutorial: http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/

For more information about training for business journalists, please visit businessjournalism.org.

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  • 1. presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !
  • 2. WHO IS MARK LUCKIE?!
  • 3. TRAITS OF AN ENTREPRENEUR! Visionary! Communicator! Confident! Plans ahead! Passionate!
  • 4. KIRATIANA FREELON!
  • 5. DAVID COHN!
  • 6. CHARLI PENN-WATKINS!
  • 7. WHAT IS YOUR IDEA?!
  • 8. IS THIS A BUSINESS?! •  Is the idea profitable?! •  Is the business sustainable?! •  Does your idea require a team?! •  What are the risks?! !
  • 9. KNOW THYSELF! •  Who is your customer?! ! •  Who are your competitors?! ! •  What makes you unique?! !
  • 10. BRANDING YOURSELF! Product demo! Company Profile! Website! Social Media! !
  • 11. www.apple.com/iphone" BRANDING YOURSELF: Product demo!
  • 12. www.skift.com BRANDING YOURSELF: Website!
  • 13. BRANDING YOURSELF: Social Media! www.manwifeanddog.com"
  • 14. BRANDING YOURSELF: Logo!
  • 15. BRANDING YOURSELF: COLORS! www.manwifeanddog.com"
  • 16. WHAT TECH WILL YOU NEED?! •  Developer! •  Designer! •  Publisher! •  Engineer! !
  • 17. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  • 18. LET S HEAR YOUR PITCH! •  Practice your 60-second pitch! •  Get feedback!
  • 19. THE BUSINESS OF “ME” ! BREAK TIME!
  • 20. MASTERING THE PITCH! •  Practice your “elevator pitch”! •  Know your customers! •  Understand the market! •  Determine your revenue! •  Know the person you’re meeting!
  • 21. THE PERFECT PITCH! •  Concise and interesting! •  Have a personal anecdote! •  Be enthusiastic! •  Communicate your goals! •  Know exactly what you need! •  Leave with action plan! !
  • 22. LET’S PITCH!!
  • 23. SMILE & A HANDSHAKE! “Talk to you again soon.”"
  • 24. ANALYTICS & SPREADSHEETS! •  Essential to running a business! •  Track revenue! •  Back up pitch with data! •  Show growth and potential!
  • 25. ANALYTICS! analytics.google.com"
  • 26. ANALYTICS: What to look for! •  Page views! •  Unique visitors! •  Referrals! •  Time on site! •  Bounce rate! Photo  by  flickr  user  Brad  Turville  
  • 27. ANALYTICS: Other metrics! •  Social media followers! •  @Mentions! •  Retweet/shares! •  Press mentions!
  • 28. www.alexa.com" ANALYTICS: Tools!
  • 29. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  • 30. THE BUSINESS OF “ME” ! BREAK TIME!
  • 31. FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
  • 32. ADVERTISING: BuySellAds! www.buysellads.com
  • 33. SELL A PRODUCT: Zazzle! www.zazzle.com
  • 34. CROWDSOURCING: Kickstarter! www.kickstarter.com
  • 35. GRANTS!
  • 36. FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
  • 37. CONNECT ONLINE! •  Email! •  Twitter! •  Hashtag chats! •  Video chats!
  • 38. CONNECT OFFLINE! •  Meetups! •  Tweetups! •  Conferences! •  Happy hours! •  Social gatherings!
  • 39. BUILD AN ONLINE COMMUNITY! •  Start with people you know! •  Create community interactions! •  Contribute to other sites! •  Maintain visibility! •  Keep them coming back! •  Be consistent!
  • 40. KEEP GOOD RECORDS! •  Receipts! •  Tax records! •  Wages! •  Licenses! !
  • 41. KEEP YOUR BALANCE! •  Current Job vs. New job! •  Be inspired!
  • 42. 5 THINGS TO DO NOW! •  Write out your idea! •  Identify your audience and how you will reach them! •  Identify potential networking contacts! •  Determine potential financial resources! •  Create a rollout plan!
  • 43. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  • 44. presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !

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