The Business of Me at EIJ by Mark S. Luckie

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Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business …

Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business Journalism.

For more entrepreneurial tips, please visit the self-guided tutorial: http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/

For more information about training for business journalists, please visit businessjournalism.org.

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  • 1. presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !
  • 2. WHO IS MARK LUCKIE?!
  • 3. TRAITS OF AN ENTREPRENEUR! Visionary! Communicator! Confident! Plans ahead! Passionate!
  • 4. KIRATIANA FREELON!
  • 5. DAVID COHN!
  • 6. CHARLI PENN-WATKINS!
  • 7. WHAT IS YOUR IDEA?!
  • 8. IS THIS A BUSINESS?! •  Is the idea profitable?! •  Is the business sustainable?! •  Does your idea require a team?! •  What are the risks?! !
  • 9. KNOW THYSELF! •  Who is your customer?! ! •  Who are your competitors?! ! •  What makes you unique?! !
  • 10. BRANDING YOURSELF! Product demo! Company Profile! Website! Social Media! !
  • 11. www.apple.com/iphone" BRANDING YOURSELF: Product demo!
  • 12. www.skift.com BRANDING YOURSELF: Website!
  • 13. BRANDING YOURSELF: Social Media! www.manwifeanddog.com"
  • 14. BRANDING YOURSELF: Logo!
  • 15. BRANDING YOURSELF: COLORS! www.manwifeanddog.com"
  • 16. WHAT TECH WILL YOU NEED?! •  Developer! •  Designer! •  Publisher! •  Engineer! !
  • 17. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  • 18. LET S HEAR YOUR PITCH! •  Practice your 60-second pitch! •  Get feedback!
  • 19. THE BUSINESS OF “ME” ! BREAK TIME!
  • 20. MASTERING THE PITCH! •  Practice your “elevator pitch”! •  Know your customers! •  Understand the market! •  Determine your revenue! •  Know the person you’re meeting!
  • 21. THE PERFECT PITCH! •  Concise and interesting! •  Have a personal anecdote! •  Be enthusiastic! •  Communicate your goals! •  Know exactly what you need! •  Leave with action plan! !
  • 22. LET’S PITCH!!
  • 23. SMILE & A HANDSHAKE! “Talk to you again soon.”"
  • 24. ANALYTICS & SPREADSHEETS! •  Essential to running a business! •  Track revenue! •  Back up pitch with data! •  Show growth and potential!
  • 25. ANALYTICS! analytics.google.com"
  • 26. ANALYTICS: What to look for! •  Page views! •  Unique visitors! •  Referrals! •  Time on site! •  Bounce rate! Photo  by  flickr  user  Brad  Turville  
  • 27. ANALYTICS: Other metrics! •  Social media followers! •  @Mentions! •  Retweet/shares! •  Press mentions!
  • 28. www.alexa.com" ANALYTICS: Tools!
  • 29. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  • 30. THE BUSINESS OF “ME” ! BREAK TIME!
  • 31. FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
  • 32. ADVERTISING: BuySellAds! www.buysellads.com
  • 33. SELL A PRODUCT: Zazzle! www.zazzle.com
  • 34. CROWDSOURCING: Kickstarter! www.kickstarter.com
  • 35. GRANTS!
  • 36. FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
  • 37. CONNECT ONLINE! •  Email! •  Twitter! •  Hashtag chats! •  Video chats!
  • 38. CONNECT OFFLINE! •  Meetups! •  Tweetups! •  Conferences! •  Happy hours! •  Social gatherings!
  • 39. BUILD AN ONLINE COMMUNITY! •  Start with people you know! •  Create community interactions! •  Contribute to other sites! •  Maintain visibility! •  Keep them coming back! •  Be consistent!
  • 40. KEEP GOOD RECORDS! •  Receipts! •  Tax records! •  Wages! •  Licenses! !
  • 41. KEEP YOUR BALANCE! •  Current Job vs. New job! •  Be inspired!
  • 42. 5 THINGS TO DO NOW! •  Write out your idea! •  Identify your audience and how you will reach them! •  Identify potential networking contacts! •  Determine potential financial resources! •  Create a rollout plan!
  • 43. THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
  • 44. presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !