The Business of Me at EIJ by Mark S. Luckie
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The Business of Me at EIJ by Mark S. Luckie

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Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business ...

Mark S. Luckie presents "The Business of Me" at the Excellence in Journalism 2013 Conference in Anaheim, a three-hour workshop sponsored by the Donald W. Reynolds National Center for Business Journalism.

For more entrepreneurial tips, please visit the self-guided tutorial: http://businessjournalism.org/2013/06/03/the-business-of-me-2013-self-guided-training/

For more information about training for business journalists, please visit businessjournalism.org.

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    The Business of Me at EIJ by Mark S. Luckie The Business of Me at EIJ by Mark S. Luckie Presentation Transcript

    • presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !
    • WHO IS MARK LUCKIE?!
    • TRAITS OF AN ENTREPRENEUR! Visionary! Communicator! Confident! Plans ahead! Passionate!
    • KIRATIANA FREELON!
    • DAVID COHN!
    • CHARLI PENN-WATKINS!
    • WHAT IS YOUR IDEA?!
    • IS THIS A BUSINESS?! •  Is the idea profitable?! •  Is the business sustainable?! •  Does your idea require a team?! •  What are the risks?! !
    • KNOW THYSELF! •  Who is your customer?! ! •  Who are your competitors?! ! •  What makes you unique?! !
    • BRANDING YOURSELF! Product demo! Company Profile! Website! Social Media! !
    • www.apple.com/iphone" BRANDING YOURSELF: Product demo!
    • www.skift.com BRANDING YOURSELF: Website!
    • BRANDING YOURSELF: Social Media! www.manwifeanddog.com"
    • BRANDING YOURSELF: Logo!
    • BRANDING YOURSELF: COLORS! www.manwifeanddog.com"
    • WHAT TECH WILL YOU NEED?! •  Developer! •  Designer! •  Publisher! •  Engineer! !
    • THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
    • LET S HEAR YOUR PITCH! •  Practice your 60-second pitch! •  Get feedback!
    • THE BUSINESS OF “ME” ! BREAK TIME!
    • MASTERING THE PITCH! •  Practice your “elevator pitch”! •  Know your customers! •  Understand the market! •  Determine your revenue! •  Know the person you’re meeting!
    • THE PERFECT PITCH! •  Concise and interesting! •  Have a personal anecdote! •  Be enthusiastic! •  Communicate your goals! •  Know exactly what you need! •  Leave with action plan! !
    • LET’S PITCH!!
    • SMILE & A HANDSHAKE! “Talk to you again soon.”"
    • ANALYTICS & SPREADSHEETS! •  Essential to running a business! •  Track revenue! •  Back up pitch with data! •  Show growth and potential!
    • ANALYTICS! analytics.google.com"
    • ANALYTICS: What to look for! •  Page views! •  Unique visitors! •  Referrals! •  Time on site! •  Bounce rate! Photo  by  flickr  user  Brad  Turville  
    • ANALYTICS: Other metrics! •  Social media followers! •  @Mentions! •  Retweet/shares! •  Press mentions!
    • www.alexa.com" ANALYTICS: Tools!
    • THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
    • THE BUSINESS OF “ME” ! BREAK TIME!
    • FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
    • ADVERTISING: BuySellAds! www.buysellads.com
    • SELL A PRODUCT: Zazzle! www.zazzle.com
    • CROWDSOURCING: Kickstarter! www.kickstarter.com
    • GRANTS!
    • FINANCING YOUR BUSINESS! Advertising! Sell a product! Crowdsourced funding! Grants!
    • CONNECT ONLINE! •  Email! •  Twitter! •  Hashtag chats! •  Video chats!
    • CONNECT OFFLINE! •  Meetups! •  Tweetups! •  Conferences! •  Happy hours! •  Social gatherings!
    • BUILD AN ONLINE COMMUNITY! •  Start with people you know! •  Create community interactions! •  Contribute to other sites! •  Maintain visibility! •  Keep them coming back! •  Be consistent!
    • KEEP GOOD RECORDS! •  Receipts! •  Tax records! •  Wages! •  Licenses! !
    • KEEP YOUR BALANCE! •  Current Job vs. New job! •  Be inspired!
    • 5 THINGS TO DO NOW! •  Write out your idea! •  Identify your audience and how you will reach them! •  Identify potential networking contacts! •  Determine potential financial resources! •  Create a rollout plan!
    • THE BUSINESS OF “ME” ! Questions? @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013
    • presented by Mark S. Luckie @marksluckie #bizj #nabj13 #bizofme Resources: http://bit.ly/bizofme2013 THE BUSINESS OF “ME” !