Social Media 202 by Robin J Phillips

Social Media 202 Robin J. Phillips Reynolds Center for Business Journalism Twitter: @BizJournalism facebook.com/BizJournalism

Know what this is? You’re in the right place.

Photo from a rescue ferry Obama campaign big on Social Media

Celebs drive up the numbers

Rules change

Just because we can…

New, huge and often changing
Facebook:
More than 400M active users
½ of Facebook users login daily
Average user has 130 friends
5 billion pieces of content/weekly
100 million access FB via phone

New, huge and often changing
Facebook:
More than 400M active users
½ of Facebook users login daily
Average user has 130 friends
5 billion pieces of content/weekly
100 million access FB via phone
Twitter:
105 million registered users
300,000 new accounts/day
Google, Bing, Yahoo: search Twitter

Evolution of every medium
Technicians who invented it, run it
Technicians with taste, leverage it
Artists take over from the techies
MBAs take over from the artists
Bureaucrats drive the medium to banality

WHY use it?
Find leads
Find new sources
Crowdsource
Notice trends
Broadcast breaking news
Promote your stories
Grow audience for a blog
Share drafts (really)
Journalists = artists

WHY use it?
Find leads
Find new sources
Crowdsource
Notice trends
Broadcast breaking news
Promote your stories
Grow audience for a blog
Share drafts (really)
HOW?
Be as human as possible
Establish relationships before you ‘need’ them
Use different tools for different audiences
Engage, promote others
Integrate blog, social media, Web site
Experiment, experiment, experiment
Journalists = artists

What do users want?
News
Loyalty
Immediacy
Real people
Lack of clutter
Killer headlines
Nut graphs

Snowball fight photo spread ‘round the world

Snowball fight Facebook page

lists for beats

Customer service

Employees empowered

Listening campaigns

Tool for reporters

Obama’s visit

Potential source

Economy: Class of ’82 vs. class of ‘09

Reporter searched Facebook

Subjects for story

Search and #hashtags

www.search.twitter.com

Advanced Twitter search

Possible folks for quotes

“ Instead of meeting for a cup of coffee, I shoot the breeze with some PR folks/sources on Twitter.” Story ideas | breaking news | beat checks | brand development

“ Twitter is only as good as the people who are on it.” Immediate | concise | different form of writing | good multimedia tool

“ I tweet and retweet high-value news and analysis on the economy, sustainability and urban issues.” Promote blogs, columns | new trip wire | appreciate the speed

Example of using her followers

Issues to ponder… Ethics quoting from social media fairness = do you fan, friend everyone? Need for speed does urgency help create errors? how to deal with corrections on social media When do you take the conversation off-line friends, sources I n R eal L ife confirming the identity of SM contacts Skills Does speed, brevity of SM make you a better or worse writer? … better or worse researcher?

Brief based on Twitter chatter

All about the contacts Want more? Let me know. Robin J. Phillips , Web managing editor Reynolds Center for Business Journalism Twitter: @BizJournalism

Social Media 202 by Robin J Phillips

by Reynolds Center for Business Journalism on Mar 22, 2010

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