Your SlideShare is downloading. ×
0
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Sales Strategies for Freelance Business Journalists: Day Three
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sales Strategies for Freelance Business Journalists: Day Three

1,345

Published on

Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Three," hosted by the Donald W. Reynolds National Center for Business …

Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Three," hosted by the Donald W. Reynolds National Center for Business Journalists.

For more information about free training for business journalists, please visit BusinessJournalism.org.

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,345
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Day 3: Closing the Sale Presented by Maya Payne Smart
  • 2. Today ’s Agenda <ul><li>How are you going to sell to new clients? </li></ul><ul><li>How are you going to win repeat business? </li></ul>
  • 3. Goals for Today <ul><li>Understand the path from a lead to a prospect to a customer </li></ul><ul><li>Learn tried-and-true methods for winning repeat assignments </li></ul><ul><li>Explore various methods for storing prospect and client information </li></ul>
  • 4. POLL <ul><li>Which social media site has helped you win the most business? </li></ul>
  • 5. Business Cards <ul><li>Old School </li></ul><ul><li>Print </li></ul><ul><li>Email, phone, address, URL </li></ul><ul><li>New School </li></ul><ul><li>Digital and print </li></ul><ul><li>Photography </li></ul><ul><li>Social media profile links </li></ul>
  • 6. LinkedIn Tips <ul><li>Flesh out your profile and keep your status bar updated. </li></ul><ul><li>Reconnect with current and former colleagues, including editors and fellow writers. </li></ul><ul><li>Join groups. </li></ul><ul><li>Check the job boards. </li></ul><ul><li>Research new markets in the Companies section. </li></ul><ul><li>Seek and give advice in the Question and Answer sections. </li></ul><ul><li>Adjust privacy settings to avoid spamming your network. </li></ul>
  • 7. Facebook: Formal and Informal
  • 8. Twitter <ul><li>Keep tweets newsy. </li></ul><ul><li>Put your spin/angle on everything. </li></ul><ul><li>Post less than 20 times a day. </li></ul><ul><li>Focus on one thing. </li></ul><ul><li>Use descriptive keywords and include you URL in your profile. </li></ul>
  • 9. <ul><li>Learn to make and post video to your site or blog </li></ul><ul><li>Create your own channel </li></ul><ul><li>Register the .tv version of your sites </li></ul>Tips
  • 10. Website
  • 11. Search Engine Optimization <ul><li>SEO starts at home </li></ul><ul><li>Use key words </li></ul><ul><li>Make your site mobile compatible </li></ul><ul><li>Add fresh content </li></ul><ul><li>Put navigation at the top of the site </li></ul><ul><li>Add social sharing buttons </li></ul>
  • 12. Public Relations <ul><li>Announce business openings, service offering shifts, location changes </li></ul><ul><li>Publicize awards and fellowships </li></ul><ul><li>Conduct polls and surveys </li></ul><ul><li>Create tip sheets </li></ul><ul><li>Host contests </li></ul>
  • 13. Why Blog? <ul><li>Share compelling information and insights and build credibility </li></ul><ul><li>Keep your web presence fresh and boost your search engine traffic </li></ul><ul><li>Build a readership or community of your own </li></ul>
  • 14. Blogging: Two Approaches <ul><li>Informative </li></ul><ul><li>Trends in your niche </li></ul><ul><li>Interesting reporting that didn ’t make it into your story </li></ul><ul><li>Behind-the-scenes audio, video, photos and commentary </li></ul><ul><li>Links to related industry news and blogs </li></ul><ul><li>Promotional </li></ul><ul><li>Case studies </li></ul><ul><li>Testimonials </li></ul><ul><li>Advice on how to work with freelancers effectively </li></ul><ul><li>Your story—why you do this work </li></ul><ul><li>Work samples </li></ul>
  • 15. Pay-per-click Advertising
  • 16. Managing Contacts
  • 17. Step by Step
  • 18. Pitching Yourself
  • 19. Pitching Your Ideas This cartoon is by Dave Walker.
  • 20. POLL <ul><li>What ’s your best referral source? </li></ul>
  • 21. Evaluating Sales Results Prospect Referral Source Contact (LOI, query, call) Result (Y,N,M,0) Notes
  • 22. Winning Repeat Business <ul><li>Be a positive , punctual , problem-solving professional . </li></ul><ul><li>Convey enthusiasm for the assignment. </li></ul><ul><li>Make every effort to meet deadlines and communicate early when challenges arrive. </li></ul><ul><li>Handle small problems yourself. Share big problems with the editor AND propose some solutions for consideration. </li></ul><ul><li>Double check your draft against the assignment and writing guidelines prior to turning it in. </li></ul><ul><li>Remember that the editor is a client, not a friend. </li></ul>
  • 23. Staying Connected
  • 24. Questions? <ul><li>Please e-mail me at [email_address] . </li></ul>

×