Sales Strategies for Freelance Business Journalists: Day Three

Uploaded on

Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Three," hosted by the Donald W. Reynolds National Center for Business …

Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day Three," hosted by the Donald W. Reynolds National Center for Business Journalists.

For more information about free training for business journalists, please visit

More in: Career
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Day 3: Closing the Sale Presented by Maya Payne Smart
  • 2. Today ’s Agenda
    • How are you going to sell to new clients?
    • How are you going to win repeat business?
  • 3. Goals for Today
    • Understand the path from a lead to a prospect to a customer
    • Learn tried-and-true methods for winning repeat assignments
    • Explore various methods for storing prospect and client information
  • 4. POLL
    • Which social media site has helped you win the most business?
  • 5. Business Cards
    • Old School
    • Print
    • Email, phone, address, URL
    • New School
    • Digital and print
    • Photography
    • Social media profile links
  • 6. LinkedIn Tips
    • Flesh out your profile and keep your status bar updated.
    • Reconnect with current and former colleagues, including editors and fellow writers.
    • Join groups.
    • Check the job boards.
    • Research new markets in the Companies section.
    • Seek and give advice in the Question and Answer sections.
    • Adjust privacy settings to avoid spamming your network.
  • 7. Facebook: Formal and Informal
  • 8. Twitter
    • Keep tweets newsy.
    • Put your spin/angle on everything.
    • Post less than 20 times a day.
    • Focus on one thing.
    • Use descriptive keywords and include you URL in your profile.
  • 9.
    • Learn to make and post video to your site or blog
    • Create your own channel
    • Register the .tv version of your sites
  • 10. Website
  • 11. Search Engine Optimization
    • SEO starts at home
    • Use key words
    • Make your site mobile compatible
    • Add fresh content
    • Put navigation at the top of the site
    • Add social sharing buttons
  • 12. Public Relations
    • Announce business openings, service offering shifts, location changes
    • Publicize awards and fellowships
    • Conduct polls and surveys
    • Create tip sheets
    • Host contests
  • 13. Why Blog?
    • Share compelling information and insights and build credibility
    • Keep your web presence fresh and boost your search engine traffic
    • Build a readership or community of your own
  • 14. Blogging: Two Approaches
    • Informative
    • Trends in your niche
    • Interesting reporting that didn ’t make it into your story
    • Behind-the-scenes audio, video, photos and commentary
    • Links to related industry news and blogs
    • Promotional
    • Case studies
    • Testimonials
    • Advice on how to work with freelancers effectively
    • Your story—why you do this work
    • Work samples
  • 15. Pay-per-click Advertising
  • 16. Managing Contacts
  • 17. Step by Step
  • 18. Pitching Yourself
  • 19. Pitching Your Ideas This cartoon is by Dave Walker.
  • 20. POLL
    • What ’s your best referral source?
  • 21. Evaluating Sales Results Prospect Referral Source Contact (LOI, query, call) Result (Y,N,M,0) Notes
  • 22. Winning Repeat Business
    • Be a positive , punctual , problem-solving professional .
    • Convey enthusiasm for the assignment.
    • Make every effort to meet deadlines and communicate early when challenges arrive.
    • Handle small problems yourself. Share big problems with the editor AND propose some solutions for consideration.
    • Double check your draft against the assignment and writing guidelines prior to turning it in.
    • Remember that the editor is a client, not a friend.
  • 23. Staying Connected
  • 24. Questions?
    • Please e-mail me at [email_address] .