Sales Strategies for Freelance Business Journalists: Day One
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Sales Strategies for Freelance Business Journalists: Day One

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Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day One," hosted by the Donald W. Reynolds National Center for Business ...

Maya Payne Smart presents the free business journalism Webinar, "Sales Strategies for Freelance Business Journalists: Day One," hosted by the Donald W. Reynolds National Center for Business Journalists.

For more information about free training for business journalists, please visit BusinessJournalism.org.

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Sales Strategies for Freelance Business Journalists: Day One Sales Strategies for Freelance Business Journalists: Day One Presentation Transcript

  • Sales Strategies for Freelance Business Journalists Presented by Maya Payne Smart August 16-19, 2011
  • Course Overview
    • Tuesday: Who Hires Freelance Business Journalists?
    • Wednesday: Branding, Marketing and Networking
    • Thursday: Closing the Sale
    • Friday: Ask The Hiring Editors
  • Day 1: Who Hires Freelance Business Journalists? Presented by Maya Payne Smart
  • POLL
    • How experienced are you with webinars?
  • Today ’s Agenda
    • What are you going to sell?
    • Who are you going to sell it to?
    • How are you going to find them?
  • Goals for Today
    • Grasp the importance of market research
    • Recognize the vast array of opportunities for freelance business journalists
    • Learn seven habits of highly effective market research
  • POLL
    • What ’s your bread and butter freelance assignment?
  • Consumer Vs. Trade Publications
    • Consumer
    • Mass audience
    • Available in major retail outlets
    • Pay ranges from nothing to $2/word
    • Very competitive to break into—novelty and connections rule
    • Trade
    • Niche business or industry audience
    • Closed or targeted circulation
    • Pay ranges from nothing to $2/word
    • Less competitive to break into—research and expertise rule
  • Newspapers
  • Local/Regional Consumer Magazines
  • National Consumer Magazines
  • Online Publications
  • Trade Magazines
  • POLL
    • How familiar are you with custom publishing?
  • Custom Publishing: A Growing Market
  • Custom Publishing: Changing Attitudes Journalism Marketing
  • University Publications
  • Membership Publications
  • Content Agencies: Algorithm Driven
  • Content Agencies: Human Driven
  • Seven Habits of Highly Effective Market Research
    • Start your day marketing
    • Schedule a set amount of marketing time each day
    • Track your time
    • Cast a wide net
    • Be findable
    • Ask for referrals
    • Diligently record leads and follow-up attempts
  • Questions?
    • Please e-mail me at [email_address] .