Steve Doig, Arizona State U. Paul Overberg, USA TODAY Philadelphia Jan. 31, 2011 Reynolds Center BusinessJournalism.org
Bureau of the Census <ul><li>Nation’s premier data-gathering organization </li></ul><ul><li>Conducts decennial census of p...
Some Census business data <ul><ul><li>American Community Survey </li></ul></ul><ul><ul><li>Economic Census </li></ul></ul>...
<ul><li>www.census.gov/econ/progoverview.html </li></ul>More than 100 surveys and other programs
How data is gathered <ul><li>Census data </li></ul><ul><ul><li>Attempt to get responses from  everyone </li></ul></ul><ul>...
Decennial Census <ul><li>Mandated by the Constitution </li></ul><ul><li>Every 10 years since 1790 </li></ul><ul><li>Origin...
Census 2010 Questions <ul><li>How many people in the housing unit on April 1, 2010? </li></ul><ul><li>Is this unit owned w...
Race <ul><li>Six race categories </li></ul><ul><ul><li>White </li></ul></ul><ul><ul><li>Black or African American </li></u...
Where are the other questions? <ul><li>No “long form” in 2010 </li></ul><ul><li>American Community Survey has replaced it ...
What’s NOT Asked <ul><li>Religious preference  </li></ul><ul><li>Political party affiliation  </li></ul><ul><li>Sexual ori...
Census geography <ul><li>“ Tiled” geography </li></ul><ul><ul><li>Nation </li></ul></ul><ul><ul><li>States </li></ul></ul>...
 
 
Census 2010 Schedule <ul><li>Census Day: April 1, 2010 </li></ul><ul><li>April-July: Households that didn’t return a form ...
Census 2010 “products” <ul><li>Summary files:  </li></ul><ul><li>Subject profiles: Single geography with thematically rela...
Microdata <ul><li>Sample of individual returns </li></ul><ul><li>Makes possible the creation of non-standard summary table...
American Factfinder (new!)
American Factfinder <ul><li>Integrated access to census data </li></ul><ul><li>Search by: </li></ul><ul><ul><li>Topic </li...
Getting data <ul><li>Download tables from American Factfinder </li></ul><ul><li>DataFERRET: Data mining and extraction too...
Go to factfinder.census.gov
 
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Overview of the Census - Doig

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Steve Doig presents "Census Overview" during a Reynolds Center workshop, "Mining the Census for Local Business Stories."

For more information, please visit businessjournalism.org.

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Overview of the Census - Doig

  1. 1. Steve Doig, Arizona State U. Paul Overberg, USA TODAY Philadelphia Jan. 31, 2011 Reynolds Center BusinessJournalism.org
  2. 2. Bureau of the Census <ul><li>Nation’s premier data-gathering organization </li></ul><ul><li>Conducts decennial census of population </li></ul><ul><li>Also data of interest to business reporters – censuses, surveys and economic indicators </li></ul><ul><li>Conducts surveys for other agencies: </li></ul><ul><ul><li>Bureau of Justice Statistics (BJS) </li></ul></ul><ul><ul><li>Bureau of Labor Statistics (BLS) </li></ul></ul><ul><ul><li>Bureau of Transportation Statistics (BTS) </li></ul></ul><ul><ul><li>Department of Housing and Urban Development (HUD) </li></ul></ul><ul><ul><li>National Center for Education Statistics (NCES) </li></ul></ul><ul><ul><li>National Center for Health Statistics (NCHS) </li></ul></ul><ul><ul><li>National Science Foundation (NSF) </li></ul></ul><ul><ul><li>Social Security Administration (SSA) </li></ul></ul>
  3. 3. Some Census business data <ul><ul><li>American Community Survey </li></ul></ul><ul><ul><li>Economic Census </li></ul></ul><ul><ul><li>County Business Patterns </li></ul></ul><ul><ul><li>Current Population Survey </li></ul></ul><ul><ul><li>Annual Survey of Manufacturers </li></ul></ul><ul><ul><li>Longitudinal Employer-Household Dynamics </li></ul></ul><ul><ul><li>Survey of Business Owners </li></ul></ul><ul><ul><li>Non-Employer Statistics </li></ul></ul><ul><ul><li>Survey of Income and Program Participation </li></ul></ul><ul><ul><li>Property Owners and Managers Survey </li></ul></ul><ul><ul><li>Retail Trade surveys </li></ul></ul><ul><ul><li>Foreign Trade </li></ul></ul><ul><ul><li>Building Permits </li></ul></ul>
  4. 4. <ul><li>www.census.gov/econ/progoverview.html </li></ul>More than 100 surveys and other programs
  5. 5. How data is gathered <ul><li>Census data </li></ul><ul><ul><li>Attempt to get responses from everyone </li></ul></ul><ul><ul><li>Data gathered by mail (or web) </li></ul></ul><ul><ul><li>Advantages: No error margin, small areas </li></ul></ul><ul><ul><li>Disadvantage: Expensive </li></ul></ul><ul><li>Survey data </li></ul><ul><ul><li>Get responses from a random sample </li></ul></ul><ul><ul><li>Data usually gathered by phone </li></ul></ul><ul><ul><li>Advantage: Less expensive than census </li></ul></ul><ul><ul><li>Disadvantage: Error margin, can’t go to small area </li></ul></ul>
  6. 6. Decennial Census <ul><li>Mandated by the Constitution </li></ul><ul><li>Every 10 years since 1790 </li></ul><ul><li>Original purpose: Reapportionment </li></ul><ul><li>Now used for: </li></ul><ul><ul><li>Allocation of $400 billion in federal funds </li></ul></ul><ul><ul><li>Political redistricting </li></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><li>Planning for services </li></ul></ul><ul><ul><li>Social science research </li></ul></ul>
  7. 7. Census 2010 Questions <ul><li>How many people in the housing unit on April 1, 2010? </li></ul><ul><li>Is this unit owned with mortgage, owned w/o mortgage, rented, occupied w/o rent? </li></ul><ul><li>Telephone number of unit </li></ul><ul><li>Name of each person </li></ul><ul><li>Relationship to “Person 1” </li></ul><ul><li>Gender of each person </li></ul><ul><li>Age and date of birth of each person </li></ul><ul><li>Hispanic origin? </li></ul><ul><li>Race? </li></ul><ul><li>Does each person sometimes live or stay elsewhere? (Dorm, military, jail, etc.) </li></ul>
  8. 8. Race <ul><li>Six race categories </li></ul><ul><ul><li>White </li></ul></ul><ul><ul><li>Black or African American </li></ul></ul><ul><ul><li>Asian (country of origin) </li></ul></ul><ul><ul><li>American Indian or Alaska Native (name tribe) </li></ul></ul><ul><ul><li>Native Hawaiian or other Pacific Islander (name origin) </li></ul></ul><ul><ul><li>Some other race </li></ul></ul><ul><li>Hispanic or non-Hispanic (country of origin) </li></ul><ul><li>Starting in 2000, respondents could pick more than one race </li></ul><ul><li>2+ races: 2% in U.S. </li></ul>
  9. 9. Where are the other questions? <ul><li>No “long form” in 2010 </li></ul><ul><li>American Community Survey has replaced it </li></ul><ul><ul><li>Ongoing survey of 3 million per year </li></ul></ul><ul><ul><li>Combine data for small areas </li></ul></ul><ul><ul><ul><li>Three years for greater than 20,000 </li></ul></ul></ul><ul><ul><ul><li>Five years for smaller areas </li></ul></ul></ul><ul><ul><li>Beware of error margins </li></ul></ul>
  10. 10. What’s NOT Asked <ul><li>Religious preference </li></ul><ul><li>Political party affiliation </li></ul><ul><li>Sexual orientation </li></ul><ul><li>Crime victimization </li></ul><ul><li>Home schooling </li></ul><ul><li>Detailed health status </li></ul><ul><li>Union membership </li></ul><ul><li>Number of miles commuting to work </li></ul><ul><li>Age of vehicle </li></ul><ul><li>Type of vehicle </li></ul><ul><li>Computer in home </li></ul><ul><li>Use of the Internet </li></ul><ul><li>Size of house </li></ul><ul><li>Condition of house </li></ul>
  11. 11. Census geography <ul><li>“ Tiled” geography </li></ul><ul><ul><li>Nation </li></ul></ul><ul><ul><li>States </li></ul></ul><ul><ul><li>Counties </li></ul></ul><ul><ul><li>Tracts </li></ul></ul><ul><ul><li>Blocks </li></ul></ul><ul><li>Other: Places, ZIPs, metros, reservations, districts, precincts, et al. </li></ul>
  12. 14. Census 2010 Schedule <ul><li>Census Day: April 1, 2010 </li></ul><ul><li>April-July: Households that didn’t return a form were visited </li></ul><ul><li>Dec. 21: Official state counts for reapportionment of Congress were released </li></ul><ul><li>Feb.-March: PL94-171 data for redistricting released state by state </li></ul><ul><li>Detailed summary files will flow out until September 2013 </li></ul>
  13. 15. Census 2010 “products” <ul><li>Summary files: </li></ul><ul><li>Subject profiles: Single geography with thematically related tables </li></ul><ul><li>Data profiles: Single geography with many data topics </li></ul><ul><li>Geographic comparisons tables: Many geographies with one data variable </li></ul>
  14. 16. Microdata <ul><li>Sample of individual returns </li></ul><ul><li>Makes possible the creation of non-standard summary tables </li></ul><ul><li>Special geography: PUMA (>100k population) </li></ul><ul><li>Use IPUMS for census and CPS microdata: </li></ul><ul><li>www.ipums.org </li></ul>
  15. 17. American Factfinder (new!)
  16. 18. American Factfinder <ul><li>Integrated access to census data </li></ul><ul><li>Search by: </li></ul><ul><ul><li>Topic </li></ul></ul><ul><ul><li>Geography </li></ul></ul><ul><ul><li>Population groups </li></ul></ul><ul><ul><li>Industry codes </li></ul></ul><ul><li>Create custom tables </li></ul><ul><li>Map your data </li></ul>
  17. 19. Getting data <ul><li>Download tables from American Factfinder </li></ul><ul><li>DataFERRET: Data mining and extraction tool </li></ul><ul><li>Get data DVDs from Catalog </li></ul><ul><li>Download raw data via ftp (for expert user) </li></ul><ul><li>Get 0n Census Bureau media email list </li></ul>
  18. 20. Go to factfinder.census.gov
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