Networking for Better Business Stories, Jobs - Day One

Networking for better stories, jobs

Inventory & topography
Organizational charts
Up and down the ladder
Informal networks
BEAT MAPPING

Draw a line around your turf
Focus on high-value targets
Plug vulnerabilities
Inventory & topography

Organizational charts are silo maps Big piece of art

Horizontal slices
Two sources
Official & unofficial
Formers
Whistle-blowers
Regulators
Up and down the ladder

More business decisions occur over lunch and dinner … yet no MBA courses are given on the subject. Peter Drucker

Where there’s smoke …
People and poodles
Burger joints and The Club
Informal networks

Front door, back door
Connect to hubs
2nd-degree connections
BUILDING NETWORKS

Different people answer
You get more stories
Everyone uses the front door
Front door, back door

Topography II
It’s not who you know or what you know, it’s what the people you know, know.
Connect to hubs

2nd-degree connections cracked a tough nut

Always and all ways available
LinkedIn
RSS and Twitter sniff news
ONLINE TOOLS

Use multiple channels
You get more; more get you
One size does not fit all
Best: Face-to-face
Always and all ways

LinkedIn … and more

Customized news sentries
Use Twitter as a scout
Know first, pass it on
Be a fly on their walls
RSS and Twitter

The donut gives you the hole

Next class: It’s all about you Please answer the evaluation questions

Thank you! [email_address]

by Reynolds Center for Business Journalism

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