Multimedia secrets        How to get students to tackle new topics,        develop analytical skills and have fun doing it...
Today’s agenda     §  Challenges of teaching business.     §  Understanding your audience.     § Why Millennials are di...
Professional Background30 years experiencePhoto: DePauw University, Depauw.edu
Media & business expertAppear as guest onCNN, MSBNC, FOX,PBS, ABC. Frequentlyquoted on media,economy and business.Photo: D...
Author “A gem of a teaching text.”  - Pacific Coast Business Times Publisher Henry Dubroff.                               ...
Teaching Experience§ Six years university-level teaching.§ Created business / economics writing program at   Ohio Univer...
Why business journalism ?          §  Growing area of media.          §  Technical skills in demand.          §  Basic ...
Transferrable Skills § Skills students learn in business    journalism – in demand, but not    necessarily as traditional...
What is in demand?    § Workers who can:    § Quickly process information,    §  Make sense of information,    §  Pack...
Everyone needs good content
Media Job Market Recovers                                                    Source: BLSOhio University Baker Center, Phot...
Biggest growth: Web & digitalBiggest demandwill continue tobe in contentcreation focusedaround digitaldelivery.           ...
Understanding your audience©Deadline Reporter LLC   DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge
The Millennials         Born after 1982:          §  Optimists          §  Team players          §  Trusting, accepting...
Heavy Media Consumers      § 94% have cell phones.      § 56% generate own entertainment.      §  58% create personal c...
My Cell is My Best Friend                                                                                         Source: ...
Most don’t use email                                                      Source: Pew Ohio University, Court Street, Photo...
Embrace social media                                                                   §  Source: PewOhio University, Cou...
Millennials love the spotlight           § Millennial generation consider              money, image and fame more        ...
Content & Audience Challenges     § Business is complicated.     §  Most students intimidated by the       topic.     §...
Establishing objectives    § What do I want them to learn?    § What is the best way to teach?       § Lecture?       §...
Why multimedia works            §  Explain complex topics.            §  Reinforce key points.            §  Provide tr...
Multimedia improves learning  Using multiple channels can increase the  effectiveness of learning outcomes  provided the b...
Multimedia in action      Ohio University graduate Jessica Beinecke uses multi-channel      learning at Voice of America ....
Organizing Your Class©Deadline Reporter LLC   Instructor Larry Abed, DePauw University
Class period breakdown        §  Cable news, WSj.com – discussion.        §  Blogs / discussion boards.        §  Black...
Typical class           §    20 minutes lecture           §    1-2 Video clips           §    Summary           §    B...
Always discuss daily news
TV - Breaking news©Deadline Reporter LLC
Use Skype & Webcams  §    Have guests visit via Skype or FaceTime            http://www.youtube.com/watch?v=Y4p9Afqh_8M  ...
Use Social Media to ConnectStrouds Run State Park, Athens, Ohio, Photo by Mark Tatge   ©Deadline Reporter LLC
Setting up a Facebook Group                    http://www.facebook.com/about/groups/
Develop a class blog©Deadline Reporter LLC   www.bizreporting.com
Have Students Write a Blog©Deadline Reporter LLC   §  http://elyssadiraffaele.blogspot.com/
Homework     §  Assign homework on class blogs.     §  Post “news” to Tumblr, Google + or Twitter.          §  Require ...
Using Video in Class Source: 20th Century Fox, 1987   ©Deadline Reporter LLC
The ice breaker©Deadline Reporter LLC   http://www.youtube.com/watch?                         v=D2QlitH4nYY
Use video as a changeup          §  Lecture for 15-20 minutes.          §  Follow up with a video.          §  Videos c...
The changeup   § Never underestimate the power of humor©Deadline Reporter LLC        http://youtu.be/F1GUoQpkr0s
Explaining complex topics        §  http://www.youtube.com/watch?v=wkygXc9IM5U
Empower students – field work      §  Video Reporting Assignments                                   ©Deadline Reporter LLC
Multimedia Tools & Resources
Manage Your Course Online
Offer online tutorials©Deadline Reporter LLC   www.aplia.com
Offer a Math Refresher ©Deadline Reporter LLC   http://www.emathematics.net/
Use WSJ’s Test Bank                      § WSJ offers                         weekly quiz you                         can...
Store & Organize Your Class Videos
Put Class Videos Online  §  How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507©Deadline Reporter ...
Vimeo: videos you produce ©Deadline Reporter LLC
Track a stock ©Deadline Reporter LLC
Fun & Games: Predict the economy§ Award prizes  and points.                                     Photo: Mark Tatge ©Deadli...
How to search for videos    Many different search engines:    www.youtube.com    www.20search.com/video.php    www.archive...
Offer Digital Media Tutorials ©Deadline Reporter LLC
Use Morningstar - king of mutual funds©Deadline Reporter LLC
Scour AAII – educational materials©Deadline Reporter LLC
Yahoo Finance: Free stock data©Deadline Reporter LLC
StockCharts.com: great graphicsPresentation ©Deadline Reporter LLC
Learn to download & save videos                                                            § Allows you to               ...
Network with biz professors                         http://tinyurl.com/azrct4p
Finally: Have fun !         http://www.youtube.com/watch?v=upvtJohMKV4
Sources       § Bureau of Labor Statistics       § Blog: Bizreporting.com       §  Journal of Personality and Social Ps...
Sources      § Yahoo Finance      §  Morningstar      §  AAII.com      §  Stock Charts      §  Vimeo.com      §  Apl...
Acknowledgements     § DePauw University, www. Depauw.edu     § Deadline Reporter, LLC     § Bureau of Labor Statistics...
Legal Stuff  § This presentation is for educational, non-     commercial purposes. Deadline Reporter has     agreed to a ...
Multimedia in Your Business Journalism Class by Mark Tatge
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Multimedia in Your Business Journalism Class by Mark Tatge

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Mark Tatge presents "Multimedia in Your Business Journalism Class" during Reynolds Business Journalism Week 2013.

Reynolds Business Journalism Week is an all-expenses-paid seminar for journalists looking to enhance their business coverage, and professors looking to enhance or create business journalism courses.

For more information about business journalism training, please visit businessjournalism.org.

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Multimedia in Your Business Journalism Class by Mark Tatge

  1. 1. Multimedia secrets How to get students to tackle new topics, develop analytical skills and have fun doing it §  By Mark Tatge DePauw University mark@tatge.net©Deadline Reporter LLC Photo: Flickr Creative Commons
  2. 2. Today’s agenda §  Challenges of teaching business. §  Understanding your audience. § Why Millennials are different. §  Establishing learning objectives. §  Tailoring content to meet goals. §  Employing multimedia. §  Conclusions.©Deadline Reporter LLC Photo: DePauw University
  3. 3. Professional Background30 years experiencePhoto: DePauw University, Depauw.edu
  4. 4. Media & business expertAppear as guest onCNN, MSBNC, FOX,PBS, ABC. Frequentlyquoted on media,economy and business.Photo: DePauw University , Depauw.edu ©Deadline Reporter LLC
  5. 5. Author “A gem of a teaching text.” - Pacific Coast Business Times Publisher Henry Dubroff. http://tinyurl.com/cu7cnohPhoto: DePauw University, Depauw.edu ©Deadline Reporter LLC
  6. 6. Teaching Experience§ Six years university-level teaching.§ Created business / economics writing program at Ohio University producing 60 graduates.§  Hold endowed chair at DePauw University – Eugene S. Pulliam Distinguished Professorship of Journalism.§ Developing multimedia storytelling curriculum.§  Building digital Web platform for student media.©Deadline Reporter LLC Photo: DePauw University, Depauw.edu
  7. 7. Why business journalism ? §  Growing area of media. §  Technical skills in demand. §  Basic curiosity among students. §  Changing economic landscape. ©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge
  8. 8. Transferrable Skills § Skills students learn in business journalism – in demand, but not necessarily as traditional journalists.©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge
  9. 9. What is in demand? § Workers who can: § Quickly process information, §  Make sense of information, §  Package and deliver it to a specialized audience.©Deadline Reporter LLC Ohio University Baker Center, Photo by Mark Tatge
  10. 10. Everyone needs good content
  11. 11. Media Job Market Recovers Source: BLSOhio University Baker Center, Photo by Mark Tatge ©Deadline Reporter LLC
  12. 12. Biggest growth: Web & digitalBiggest demandwill continue tobe in contentcreation focusedaround digitaldelivery. Current unemployment rate: 3.8%©Deadline Reporter LLC Source: BLS
  13. 13. Understanding your audience©Deadline Reporter LLC DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge
  14. 14. The Millennials Born after 1982: §  Optimists §  Team players §  Trusting, accepting of authority §  Rule followers §  Love structure §  Forward lookingOhio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
  15. 15. Heavy Media Consumers § 94% have cell phones. § 56% generate own entertainment. §  58% create personal content online. §  75% use social networking sites. §  64% text while driving a car. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
  16. 16. My Cell is My Best Friend Source: Pew, PBSDePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
  17. 17. Most don’t use email Source: Pew Ohio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
  18. 18. Embrace social media §  Source: PewOhio University, Court Street, Photo by Mark Tatge ©Deadline Reporter LLC
  19. 19. Millennials love the spotlight § Millennial generation consider money, image and fame more important than values like self- acceptance. §  Love to be in the spotlight – or be the focus of attention. Source: Journal of Personality and Social Psychology.DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
  20. 20. Content & Audience Challenges § Business is complicated. §  Most students intimidated by the topic. §  Liberal arts - Math phobia. §  Millennials: short attention span, strong desire to participate.DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
  21. 21. Establishing objectives § What do I want them to learn? § What is the best way to teach? § Lecture? § Discussion? § Group projects? § Field work and presentations?DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
  22. 22. Why multimedia works §  Explain complex topics. §  Reinforce key points. §  Provide transitions. §  Spark debate. §  Empowers learners.DePauw University, Multimedia Storytelling C291, Photo by Mark Tatge ©Deadline Reporter LLC
  23. 23. Multimedia improves learning Using multiple channels can increase the effectiveness of learning outcomes provided the brain can process the information.
  24. 24. Multimedia in action Ohio University graduate Jessica Beinecke uses multi-channel learning at Voice of America . http://youtube/QPAEPDzfL7gStrouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
  25. 25. Organizing Your Class©Deadline Reporter LLC Instructor Larry Abed, DePauw University
  26. 26. Class period breakdown §  Cable news, WSj.com – discussion. §  Blogs / discussion boards. §  Blackboard / Moodle – resources. §  TV Clips, movies – reinforce concepts. §  Presentations - discussionStrouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC
  27. 27. Typical class §  20 minutes lecture §  1-2 Video clips §  Summary §  Break §  Class discussion §  10 minute lecture §  Recap §  Presentations / Group projects §  Walk off videoStrouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
  28. 28. Always discuss daily news
  29. 29. TV - Breaking news©Deadline Reporter LLC
  30. 30. Use Skype & Webcams §  Have guests visit via Skype or FaceTime http://www.youtube.com/watch?v=Y4p9Afqh_8M Source: Forbes
  31. 31. Use Social Media to ConnectStrouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
  32. 32. Setting up a Facebook Group http://www.facebook.com/about/groups/
  33. 33. Develop a class blog©Deadline Reporter LLC www.bizreporting.com
  34. 34. Have Students Write a Blog©Deadline Reporter LLC §  http://elyssadiraffaele.blogspot.com/
  35. 35. Homework §  Assign homework on class blogs. §  Post “news” to Tumblr, Google + or Twitter. §  Require students to follow one another. §  Assign topical blogs. § Stocks, economic indicators, newsmakers. §  Assign beats. § Have students post items to Twitter.Strouds Run State Park, Athens, Ohio, Photo: Mark Tatge ©Deadline Reporter LLC
  36. 36. Using Video in Class Source: 20th Century Fox, 1987 ©Deadline Reporter LLC
  37. 37. The ice breaker©Deadline Reporter LLC http://www.youtube.com/watch? v=D2QlitH4nYY
  38. 38. Use video as a changeup §  Lecture for 15-20 minutes. §  Follow up with a video. §  Videos change the pace. § Offer new insights. § Prompt discussion.Strouds Run State Park, Athens, Ohio, Photo by Mark Tatge ©Deadline Reporter LLC
  39. 39. The changeup § Never underestimate the power of humor©Deadline Reporter LLC http://youtu.be/F1GUoQpkr0s
  40. 40. Explaining complex topics §  http://www.youtube.com/watch?v=wkygXc9IM5U
  41. 41. Empower students – field work §  Video Reporting Assignments ©Deadline Reporter LLC
  42. 42. Multimedia Tools & Resources
  43. 43. Manage Your Course Online
  44. 44. Offer online tutorials©Deadline Reporter LLC www.aplia.com
  45. 45. Offer a Math Refresher ©Deadline Reporter LLC http://www.emathematics.net/
  46. 46. Use WSJ’s Test Bank § WSJ offers weekly quiz you can use in your class.
  47. 47. Store & Organize Your Class Videos
  48. 48. Put Class Videos Online §  How to: http://support.google.com/youtube/bin/answer.py?hl=en&answer=94507©Deadline Reporter LLC
  49. 49. Vimeo: videos you produce ©Deadline Reporter LLC
  50. 50. Track a stock ©Deadline Reporter LLC
  51. 51. Fun & Games: Predict the economy§ Award prizes and points. Photo: Mark Tatge ©Deadline Reporter LLC Source: U.S. Department of Labor
  52. 52. How to search for videos Many different search engines: www.youtube.com www.20search.com/video.php www.archive.org/details/movies www.hulu.com www.truveo.com/ www.bing.com/videos/browse www.video.filestube.com/ www.dogpile.com/ www.blinkx.com/ www.video.search.yahoo.com/ www.dailymotion.comPresentation ©Deadline Reporter LLC
  53. 53. Offer Digital Media Tutorials ©Deadline Reporter LLC
  54. 54. Use Morningstar - king of mutual funds©Deadline Reporter LLC
  55. 55. Scour AAII – educational materials©Deadline Reporter LLC
  56. 56. Yahoo Finance: Free stock data©Deadline Reporter LLC
  57. 57. StockCharts.com: great graphicsPresentation ©Deadline Reporter LLC
  58. 58. Learn to download & save videos § Allows you to download and save videos from the Web. http://download.cnet.com/YTD-Video-Downloader/3000-2071_4-10647340.html
  59. 59. Network with biz professors http://tinyurl.com/azrct4p
  60. 60. Finally: Have fun ! http://www.youtube.com/watch?v=upvtJohMKV4
  61. 61. Sources § Bureau of Labor Statistics § Blog: Bizreporting.com §  Journal of Personality and Social Psychology § Video: Mergers / Smergers §  Video: Kentucky Math §  Video: HudSucker Proxy § Video: Teach Me How To Balance § Presentation ©Deadline Reporter LLC
  62. 62. Sources § Yahoo Finance §  Morningstar §  AAII.com §  Stock Charts §  Vimeo.com §  Aplia.com §  Tiny URL §  Knight Digital Media Center §  Flickr Creative CommonsPresentation ©Deadline Reporter LLC
  63. 63. Acknowledgements § DePauw University, www. Depauw.edu § Deadline Reporter, LLC § Bureau of Labor Statistics § Pew Research Center §  Reynolds Center for Business Journalism©Deadline Reporter LLC E.W. Scripps Hall, Ohio University, Photo: by Mark Tatge
  64. 64. Legal Stuff § This presentation is for educational, non- commercial purposes. Deadline Reporter has agreed to a shared copyright with the Donald W. Reynolds Center for Business Journalism. Personal or commercial duplication, reproduction and distribution of this work is prohibited without prior consent of the parties. All rights are reserved.
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