Business Journalism Professors 2014: Lesson plan - Tools and Resources to Teach Small Business Coverage

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During Reynolds Business Journalism Week 2014, business journalism professors created sample lessons that can be implemented in new and existing journalism courses.

"Tools and Resources to Teach Small Business Coverage" was presented by Melony Shemberger, assistant professor at Murray State University; Eric M. Wilson, instructor, adviser and outreach coordinator at Wichita State University; and Nerissa Young, lecturer at Ohio University in Athens.

For more information on business coverage training for journalists, please visit businessjournalism.org.

Published in: Career, Business, News & Politics
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Business Journalism Professors 2014: Lesson plan - Tools and Resources to Teach Small Business Coverage

  1. 1. Tools  and  Resources     to  Teach  Small  Business   Business  Journalism  Professors  Fellowship,  Jan.  2-­‐5,  2014   ì  
  2. 2. National  Small  Business  Week   h"p://www.sba.gov/nsbw/nsbw   For  spring  semester:  Small  Business  Week   For  fall  semester:  Small  Business  Saturday    
  3. 3. Storytelling  Ideas:  Emerging  Social  Media   ì  Fotobabble  (fotobabble.com):  To  focus  Fghtly  on  a   story,  one  that  can  be  told  in  60  seconds  or  less,  use   Fotobabble.   ì  An  audio  clip  with  a  quality  photo,  a  different  way  of   podcasFng  –  it  becomes  a  talking  photo.     ì  Upload  a  photo  and  record  directly  through  a   computer’s  microphone.     ì  Add  life  to  photos  and  can  be  shared  via  email,   Facebook  or  TwiPer  or  embedded  into  a  blog  or   website.  
  4. 4. Fotobabble  
  5. 5. Storytelling  Ideas:  Emerging  Social  Media   ì  Storify  (storify.com):  the  best  of  online  –  tweets,  photos,  links   and  posts  –  can  be  compiled  about  a  parFcular  subject  and   curated  into  a  digest,  or  a  social  story.     ì  Search  social  media  networks,  Web  to  find  the  latest  about  a   topic.  The  selected  social  elements  can  be  dragged  and   dropped  into  the  Storify  story,  and  then  the  student  can   connect  the  social  elements  with  copy.     ì  With  an  embed  code,  take  the  Storify  story  and  post  it  on  the   Web.  In  addiFon,  social  media  users  can  like  and  comment  on   Storify  stories,  fostering  interacFon.   ì  Examples:  Sidebar  as  a  profile  story  on  a  small  business;  issues   facing  small  business.  
  6. 6. Storify  
  7. 7. Storytelling  Ideas:  Emerging  Social  Media   ì  Infographics:  Beneficial  in  highlighFng  key  concepts   or  explain  complex  ideas  or  relaFonships.  These   also  are  known  as  data  visualizaFons.     ì  Not  just  for  staFsFcal  presentaFons;  they  also   provide  a  storytelling  dimension  because  of  the   visual  communicaFon  aspect.   ì  CreaFng  infographics  may  appear  daunFng.  This  is   where  simple  Web-­‐based  tools  such  as   Piktochart.com,  Infogr.am  or  Easel.ly  can  help.  For   example,  an  infographic  on  downtown  eateries.      
  8. 8. Piktochart  
  9. 9. Piktochart  
  10. 10. Online  Tools   ì  U.S.  Census  Bureau  (Business  –  Small  Business):   hPp://www.census.gov/econ/smallbus.html   ì  NaFonal  Main  Street  Center  Inc.:   hPp://www.preservaFonnaFon.org   ì  Don’t  forget  your  local,  state  downtown  associaFons.   ì  CNBC  (Video):  hPp://www.cnbc.com  (Search  “small   business”  and  videos  of  naFonal  issues  impacFng  result)   ì  U.S.  Chamber  of  Commerce:   hPp://www.uschamber.com/   ì  Don’t  forget  your  local  chamber  of  commerce  site.  
  11. 11. Online  Tools   ì  CNN  Money  Small  Business  Channel:   hPp://money.cnn.com/smallbusiness/   ì  U.S.  Small  Business  AdministraFon:  www.sba.gov   ì  SBA  Newsroom:   hPp://www.sba.gov/about-­‐sba/sba_newsroom   ì  BusinessUSA  (targeted  for  small  business  who  do   business  with  the  government):   hPp://business.USA.gov    
  12. 12. YouTube  Videos   ì  Alibaba.com  (small  business  e-­‐commerce  that  plans   2014  IPO)  has  a  number  of  “Small  Business  Success”   videos  on  YouTube.   ì  iCracked.com:   hPp://www.youtube.com/watch?v=55tzNJorN48   ì  WSJ  Opinion  Journal  (tax  on  health  insurance):   hPp://www.youtube.com/watch?v=wjC2FxLYvXk  
  13. 13. Facilitators   ì  Melony  Shemberger,   mshemberger@murraystate.edu   ì  Eric  M.  Wilson,  eric.wilson@wichita.edu   ì  Nerissa  Young,  youngn2@ohio.edu  

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