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Injecting Multimedia into Your Business Journalism Class - Reynolds Week 2011
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Injecting Multimedia into Your Business Journalism Class - Reynolds Week 2011

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Mark Tatge on 'Injecting Multimedia into Your Business Journalism Class' at Reynolds Business Journalism Week, Feb. 4-7, 2011, Business Journalism Professors Seminar. …

Mark Tatge on 'Injecting Multimedia into Your Business Journalism Class' at Reynolds Business Journalism Week, Feb. 4-7, 2011, Business Journalism Professors Seminar.

Reynolds Center for Business Journalism, BusinessJournalism.org, Arizona State University's Walter Cronkite School of Journalism.

Published in: Economy & Finance
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  • 1. By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, mark@tatge.net
  • 2.  Multimedia learning. Understanding your audience. Characteristics of Millennials. Types of Multimedia. Multimedia Resources.
  • 3.  Explanation:  How to short a stock. Depth. Reinforcement. Break routine:  Humor  Variety Spark debate. Improve learning outcomes.
  • 4. http://www.youtube.com/watch?v=D2QlitH4nYY
  • 5.  Perception  Attention  Selection  Organization  Integration Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003Photo Courtesy of Wikipedia
  • 6. Using multiple channels can increase theeffectiveness of learning outcomes providedthe brain can process the information.
  • 7.  Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost. Long term memory – stores accumulated knowledge. This is where learned information is stored.
  • 8. Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
  • 9.  Text – Difficult, more effort. Video, images – Easy, less effort.
  • 10. Organization still keyAsk:  What message?  Who is my audience?  What desired outcome?
  • 11. Millennials – born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking
  • 12. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  • 13.  94% have cell phones.  88% use phone to text.  “Always on” – 8 in 10 sleep with their phone next to their pillow.  56% generate own entertainment.  58% create personal content online.  75% use social networking sites.  64% text while driving a car.Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  • 14.  Movies. Video clips. Blogs. Discussion boards. Online tutorials / homework. Games / in class presentations.
  • 15.  WSJ.com – Discussion. Cable news – Discussion. Blogs / Discussion boards. Blackboard – resources. TV Clips – reinforce concepts. Movies – reinforce concepts.
  • 16. Always discuss daily news
  • 17.  Lecture for 15-20 minutes. Follow up with a video. Videos change the pace.  Offer depth, greater detail.  Offer new insights into the topic.  Prompt discussion.
  • 18. Help focusstudentson news,and postmaterial
  • 19.  You Tube  Clips are short  Easy to play or download
  • 20.  http://www.youtube.com/watch?v=wkygXc9IM5U
  • 21. Many different search engines:www.youtube.comwww.vodpod.comhttp://www.videosurf.com/http://www.truveo.com/http://www.metacafe.com/http://video.filestube.com/http://www.dogpile.com/
  • 22.  Students given $100,000 to invest. Asked to buy five stocks. Track stocks on Yahoo.com One of the stocks – final project. Track the stock over the quarter. Give oral presentations to class. Receive points for performance of their portfolio.
  • 23.  Basic accounting taught by examining how to run a lemonade stand
  • 24.  Allows you to download and save videos from the Web.
  • 25. http://www.youtube.com/watch?v=upvtJohMKV4
  • 26.  Mergers/Smergers: http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded  Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU  The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U  Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA  Hudsucker Proxy: http://vodpod.com/search/browse?q=hudsucker+Proxy  Economic Meltdown: http://www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embedded  History of The Credit Card: http://vodpod.com/watch/2895982-frontline-secret- history-of-the-credit-card?u=mtatge&c=bizreportingFor complete listing see: http://vodpod.com/mtatge/bizreporting

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