Injecting Multimedia into Your Business Journalism Class - Reynolds Week 2011

1,394 views
1,354 views

Published on

Mark Tatge on 'Injecting Multimedia into Your Business Journalism Class' at Reynolds Business Journalism Week, Feb. 4-7, 2011, Business Journalism Professors Seminar.

Reynolds Center for Business Journalism, BusinessJournalism.org, Arizona State University's Walter Cronkite School of Journalism.

Published in: Economy & Finance
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,394
On SlideShare
0
From Embeds
0
Number of Embeds
214
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Injecting Multimedia into Your Business Journalism Class - Reynolds Week 2011

  1. 1. By Mark Tatge, E.W. Scripps Visiting Professor, Ohio University, mark@tatge.net
  2. 2.  Multimedia learning. Understanding your audience. Characteristics of Millennials. Types of Multimedia. Multimedia Resources.
  3. 3.  Explanation:  How to short a stock. Depth. Reinforcement. Break routine:  Humor  Variety Spark debate. Improve learning outcomes.
  4. 4. http://www.youtube.com/watch?v=D2QlitH4nYY
  5. 5.  Perception  Attention  Selection  Organization  Integration Source: Sweller J. , Evolution of human cognitive architecture, “The Psychology of Learning and Motivation.,” 2003Photo Courtesy of Wikipedia
  6. 6. Using multiple channels can increase theeffectiveness of learning outcomes providedthe brain can process the information.
  7. 7.  Working memory – limited, can handle only small amounts of information before it has to be integrated into long term memory or lost. Long term memory – stores accumulated knowledge. This is where learned information is stored.
  8. 8. Mayer, R.E. (2005) The Cambridge Handbook of Multimedia Learning, Cambridge University Press.
  9. 9.  Text – Difficult, more effort. Video, images – Easy, less effort.
  10. 10. Organization still keyAsk:  What message?  Who is my audience?  What desired outcome?
  11. 11. Millennials – born after 1982: Optimists Team players Trusting, accepting of authority Rule followers Love structure Forward looking
  12. 12. Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  13. 13.  94% have cell phones.  88% use phone to text.  “Always on” – 8 in 10 sleep with their phone next to their pillow.  56% generate own entertainment.  58% create personal content online.  75% use social networking sites.  64% text while driving a car.Sources: Pew Research Center, “Millennials Rising, The Next Generation,” Harrison Group survey (2007)
  14. 14.  Movies. Video clips. Blogs. Discussion boards. Online tutorials / homework. Games / in class presentations.
  15. 15.  WSJ.com – Discussion. Cable news – Discussion. Blogs / Discussion boards. Blackboard – resources. TV Clips – reinforce concepts. Movies – reinforce concepts.
  16. 16. Always discuss daily news
  17. 17.  Lecture for 15-20 minutes. Follow up with a video. Videos change the pace.  Offer depth, greater detail.  Offer new insights into the topic.  Prompt discussion.
  18. 18. Help focusstudentson news,and postmaterial
  19. 19.  You Tube  Clips are short  Easy to play or download
  20. 20.  http://www.youtube.com/watch?v=wkygXc9IM5U
  21. 21. Many different search engines:www.youtube.comwww.vodpod.comhttp://www.videosurf.com/http://www.truveo.com/http://www.metacafe.com/http://video.filestube.com/http://www.dogpile.com/
  22. 22.  Students given $100,000 to invest. Asked to buy five stocks. Track stocks on Yahoo.com One of the stocks – final project. Track the stock over the quarter. Give oral presentations to class. Receive points for performance of their portfolio.
  23. 23.  Basic accounting taught by examining how to run a lemonade stand
  24. 24.  Allows you to download and save videos from the Web.
  25. 25. http://www.youtube.com/watch?v=upvtJohMKV4
  26. 26.  Mergers/Smergers: http://www.youtube.com/watch?v=F1GUoQpkr0s&feature=player_embedded  Kentucky Math: http://www.youtube.com/watch?v=ntJQCpDGslU  The Corporation: http://www.youtube.com/watch?v=wkygXc9IM5U  Credit Default Swaps: http://www.youtube.com/watch?v=jHVnEBw93EA  Hudsucker Proxy: http://vodpod.com/search/browse?q=hudsucker+Proxy  Economic Meltdown: http://www.youtube.com/watch?v=ieQrgX9bNtg&feature=player_embedded  History of The Credit Card: http://vodpod.com/watch/2895982-frontline-secret- history-of-the-credit-card?u=mtatge&c=bizreportingFor complete listing see: http://vodpod.com/mtatge/bizreporting

×