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Info Session: Online Graduate Certificate in Business Journalism at Arizona State University

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The Donald W. Reynolds National Center for Business Journalism offered an interactive info session about the all-new online graduate certificate in business journalism at Arizona State University's …

The Donald W. Reynolds National Center for Business Journalism offered an interactive info session about the all-new online graduate certificate in business journalism at Arizona State University's Walter Cronkite School of Journalism and Mass Communication.

For more information about the Reynolds Center's business journalism training and resources, please visit http://businessjournalism.org

For more information about the graduate certificate in business journalism, please visit http://bizjournalism.asu.edu

Published in: Education, News & Politics

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  • 1. Arizona  State  University   •  Ranked  2nd  in  “most   promising  and  innova3ve   changes,”  and…   •  Recognized  as  a  top  university   for  online  educa3on    -­‐  U.S.  News  &  World  Report,            2013-­‐2014     Learn  more:  h6p://www.asu.edu   Walter  Cronkite  School   of  Journalism  and   Mass  CommunicaDon   •  Interna3onally  recognized   leader  in  journalism  educa3on   •  Award-­‐winning  programs,   students  and  professional   experiences   •  Owns  and  operates  Arizona   PBS  affiliate   Learn  more:  h6p://cronkite.asu.edu     •  Award-­‐winning  faculty  and   students  
  • 2. Donald  W.  Reynolds  NaDonal  Center   for  Business  Journalism   •  Has  trained  more  than  20,000   journalists,  professors,   students  and  communica3ons   since  2003   •  Regularly  collaborates  with   journalism  organiza3ons,   industry  leaders  and  media   outlets   Learn  more:   h6p://businessjournalism.org  
  • 3. Graduate  CerDficate  in  Business  Journalism   Quick  facts   •  Courses:   •  Five  courses  (three  credits   each)   •  7.5  weeks  long   •  15  credit-­‐hour  program   •  Cost:   •  $482  per  credit  hour   •  Upcoming  deadlines  to  apply:   •  July  31,  2014   •  Sept.  24,  2014   •  Dec.  22,  2014   •  Applica3on  fee:  $70   •  Requirements  for  admission:   •  A  bachelor’s  degree  in  any   subject   •  Minimum  3.0  cumula3ve   GPA  (on  4.0  scale)  in  last  60   semesters  or  90  quarter   hours  of  bachelor’s  program   •  Interna3onal  students:  TOEFL   score  of  100   •  Complete  graduate  cer3ficate  in   as  lijle  as  six  months.  
  • 4. Graduate  CerDficate  in  Business  Journalism   Courses   •  MCO  550:  Issues  in  the  Coverage  of  Business  and  the  Economy   Understanding   from   a   journalist’s   perspec3ve   the   financial   markets,   economics,   company   statements,  banking,  credit  markets,  real  estate  and  global  compe33on,  emphasizing  significant   issues  and  differences  in  coverage.     •  MCO  598:  Special  Topics:  Cri3cal  Analysis  of  Business  Journalism   Understanding   the   process   of   researching   and   repor3ng   basic   business   news   stories,   including   u3lizing   social   media   and   social   strategy.   Iden3fying   the   key   elements   of   stories   on   a   public   company,   a   small   business,   a   consumer   issue,   an   earnings   report,   court   records,   demographic   informa3on,  a  CEO  interview,  financial  statements,  a  nonprofit,  an  IPO  and  a  merger.     •  MCO  551:  Bejer  Business  Storytelling   Iden3fying  ideas,  cul3va3ng  sources,  gathering  scenes  and  sensory  detail  to  construct  narra3ves,   finding  real  people,  interviewing,  repor3ng  stories  for  mul3ple  plalorms,  wri3ng  short  and  fast.  
  • 5. Graduate  CerDficate  in  Business  Journalism   Courses   •  MCO  552:  Data  in  Business  Journalism   Using  Excel  to  analyze  public  databases;  using  ra3os  to  understand  financial  statements  and  Form   990s;   localizing   economic   indicators;   researching   stocks,   bonds,   deriva3ves,   currencies   and   commodi3es;  crea3ng  simple  data  visualiza3ons.     •  MCO  554:  Inves3ga3ve  Business  Journalism   Iden3fying   and   researching   an   inves3ga3ve   business   story,   using   public   records,   including   SEC   documents,  and  databases.  Cul3va3ng  sources  and  genng  people  to  talk  to  you.  Organizing  and   bulletproofing  your  story.  Producing  a  detailed  pitch  memo  for  an  inves3ga3ve  business  story.   All  courses  are  held  asynchronously,  with  regular  assignment  deadlines   posted  throughout  the  week.  
  • 6. Issues  in  the  Coverage  of  Business   and  the  Economy   Understanding  financial  markets,  economics  and  differences  in  coverage.     Instructor:       Andrew  Leckey,   President,  Reynolds   Center  for  Business   Journalism  &  Endowed   Chair,  Cronkite  School  of   Journalism  
  • 7. Cri3cal  Analysis  of  Business  Journalism   Cri7cal  overview  of  the  basics  of  business  and  economic  journalism.     •  Helps  students  understand  how   journalists  tell  the  stories  behind   companies,  people  and  money,   while  improving  competence  in   using  numbers  in  stories.     •  Explores  compara3ve  analysis   of  coverage  of  stories  and   issues  by  compe33ve  news   sources.     •  Develops  an  understanding   and  apprecia3on  of  the   techniques  and  skills  necessary   for  covering  businesses  and   the  economy.     Instructor:    Robin  J.   Phillips,  Digital   Director,  Reynolds   Center  for  Business   Journalism  
  • 8. Instructor:     Steve  Doig,   Knight  Chair   in  Journalism,   Cronkite   School  of   Journalism   Data  in  Business  Journalism   Learn  how  analyze  databases  with  Excel,  localize  economic  indicators   and  inves7gate  financial  statements.     •  Learn  business  data  sources   like  Census,  SEC,  BLS,  et  al.   •  Learn  basic  analysis  tools  like   Excel  and  simple  sta3s3cs.   •  Learn  visualiza3on  tools  like   Tableau,  Google  Fusion  Tables   and  HighCharts.    
  • 9. QuesDons?   We’re  happy  to  answer  your  ques3ons  about  the  program  aper  the  session!     •  Cassandra  Nicholson,  coordinator  senior,  Reynolds  Center   Cassandra.Nicholson@businessjournalism.org  |  602-­‐496-­‐9189   •  Marianne  Barre6,  senior  associate  dean,  Cronkite  School    Marianne@asu.edu  |  602-­‐496-­‐6612   •  Andrew  Leckey,  president,  Reynolds  Center  &  Reynolds  chair,  Cronkite  School   Andrew.Leckey@asu.edu  |  602-­‐496-­‐9186   •  Robin  J.  Phillips,  digital  director,  Reynolds  Center   Robin.Phillips@businessjournalism.org  |  602-­‐496-­‐9190   •  Steve  Doig,  Knight  chair,  Cronkite  School   Steve.Doig@asu.edu  |  602-­‐496-­‐5798  
  • 10. Helpful  Links   Official  Press  Release   hjp://businessjournalism.org/2014/03/04/cronkite%E2%80%99s-­‐reynolds-­‐center-­‐offers-­‐1st-­‐online-­‐ graduate-­‐cer3ficate-­‐in-­‐business-­‐journalism/     FAQ  Page   hjp://businessjournalism.org/2014/03/05/ques3ons-­‐and-­‐answers-­‐about-­‐cronkites-­‐online-­‐graduate-­‐ cer3ficate-­‐in-­‐business-­‐journalism/     “Why  you  should  consider  Cronkite’s  online  business  journalism  cerDficate”  (by  ASU  Online)   hjp://businessjournalism.org/2014/04/21/why-­‐you-­‐should-­‐consider-­‐cronkites-­‐online-­‐business-­‐ journalism-­‐cer3ficate/     For  more  informaDon  on  how  to  apply:   hjp://bizjournalism.asu.edu