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"How to Launch You.com - Build Your Personal Website"

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Jeremy Caplan presents at the Donald W. Reynolds National Center for Business Journalism's free workshop, "How to Launch You.com - Build Your Personal Website." …

Jeremy Caplan presents at the Donald W. Reynolds National Center for Business Journalism's free workshop, "How to Launch You.com - Build Your Personal Website."

For more information about free training for business journalists, please visit businessjournalism.org.

Published in: Technology, Business

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Transcript

  • 1. How to Launch YOU.comSABEW ConferenceReynolds Center WorkshopJeremy CaplanApril 8, 2011
  • 2. AgendaOptions for Launching Your SiteIntroducing Wordpress + Best PracticesHands-on Site BuildingFinal Discussion and Critique
  • 3. Brief IntroductionsWho I AmWho You Are
  • 4. Part I:Getting Yourself OnlineFrom 5-minute free options to costly, year-longprojects, you can choose how deep to dive.
  • 5. flavors.me
  • 6. about.me
  • 7. blogger.com
  • 8. posterous.com
  • 9. tumblr.com
  • 10. weebly.com
  • 11. wix.com
  • 12. wordpress.org/wordpress.com
  • 13. apple.com/iweb
  • 14. dreamweaver.com
  • 15. squarespace.com
  • 16. 99designs.com
  • 17. sortfolio.com
  • 18. Part II: WordPress
  • 19. IntroducingWordPress
  • 20. Blogger DashboardVs. WordPress Dashboard
  • 21. Part III:You.com Best PracticesMaking the Most of the WordPress World
  • 22. Decide What You NeedList the key content you need on your site
  • 23. Prepare Your AssetsGather your materials
  • 24. Your Site Should Include: 2-Paragraph Bio High-Quality Photo Links to Your Content PDFs of Your Content Videos or Podcasts You’ve Made or Appeared in Links to Your Social Media Accounts/Blogs Contact Information Optional: Resume, Testimonials, Links to Colleagues
  • 25. Get a Sense of What’s PossibleFind at least 10 portfolio sites you like & observethe sites’ content and design choices.
  • 26. Choose a Reliable Web HostBluehost, Dreamhost, GoDaddy, etc.
  • 27. Theme Options Free ThemesGraphPaperPress.comWooThemes.comThemeforest.combit.ly/wpthemeguide
  • 28. Don’t Save NickelsChoose a web host and a theme provider basedon your needs. Investing in your self presentationis an important part of investing in your career.
  • 29. Add Some Useful WidgetsSearchTwitterFlickrRecent Posts/Comments
  • 30. Add Some Useful Plug-InsAudio PlayerLightbox 2BackupifyAkismetIssuu
  • 31. Revise RegularlyUpdate and fix site issues at least monthly
  • 32. Capitalize on the CommunityWordPress.tv = Great explanatory videosWordPress.org/support - FAQs & Basic Info