"How to Launch You.com - Build Your Personal Website"

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Jeremy Caplan presents at the Donald W. Reynolds National Center for Business Journalism's free workshop, "How to Launch You.com - Build Your Personal Website."

For more information about free training for business journalists, please visit businessjournalism.org.

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"How to Launch You.com - Build Your Personal Website"

  1. 1. How to Launch YOU.comSABEW ConferenceReynolds Center WorkshopJeremy CaplanApril 8, 2011
  2. 2. AgendaOptions for Launching Your SiteIntroducing Wordpress + Best PracticesHands-on Site BuildingFinal Discussion and Critique
  3. 3. Brief IntroductionsWho I AmWho You Are
  4. 4. Part I:Getting Yourself OnlineFrom 5-minute free options to costly, year-longprojects, you can choose how deep to dive.
  5. 5. flavors.me
  6. 6. about.me
  7. 7. blogger.com
  8. 8. posterous.com
  9. 9. tumblr.com
  10. 10. weebly.com
  11. 11. wix.com
  12. 12. wordpress.org/wordpress.com
  13. 13. apple.com/iweb
  14. 14. dreamweaver.com
  15. 15. squarespace.com
  16. 16. 99designs.com
  17. 17. sortfolio.com
  18. 18. Part II: WordPress
  19. 19. IntroducingWordPress
  20. 20. Blogger DashboardVs. WordPress Dashboard
  21. 21. Part III:You.com Best PracticesMaking the Most of the WordPress World
  22. 22. Decide What You NeedList the key content you need on your site
  23. 23. Prepare Your AssetsGather your materials
  24. 24. Your Site Should Include: 2-Paragraph Bio High-Quality Photo Links to Your Content PDFs of Your Content Videos or Podcasts You’ve Made or Appeared in Links to Your Social Media Accounts/Blogs Contact Information Optional: Resume, Testimonials, Links to Colleagues
  25. 25. Get a Sense of What’s PossibleFind at least 10 portfolio sites you like & observethe sites’ content and design choices.
  26. 26. Choose a Reliable Web HostBluehost, Dreamhost, GoDaddy, etc.
  27. 27. Theme Options Free ThemesGraphPaperPress.comWooThemes.comThemeforest.combit.ly/wpthemeguide
  28. 28. Don’t Save NickelsChoose a web host and a theme provider basedon your needs. Investing in your self presentationis an important part of investing in your career.
  29. 29. Add Some Useful WidgetsSearchTwitterFlickrRecent Posts/Comments
  30. 30. Add Some Useful Plug-InsAudio PlayerLightbox 2BackupifyAkismetIssuu
  31. 31. Revise RegularlyUpdate and fix site issues at least monthly
  32. 32. Capitalize on the CommunityWordPress.tv = Great explanatory videosWordPress.org/support - FAQs & Basic Info

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