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Show them the Money! Finding personal finance angles on any beat
<ul><li>What makes a consumer finance story different?  </li></ul><ul><li>Actionable information </li></ul><ul><li>Stakes ...
 
<ul><li>Personal finance can be fun!  </li></ul><ul><li>Superstitions & good-luck charms  </li></ul><ul><li>Garbage </li><...
Big piece of art To readers, nothing is sexier than a dollar sign!
The $even Dimensions of  Personal Finance
The $even Dimensions of  Personal Finance  <ul><li>Earning  </li></ul><ul><li>Spending </li></ul><ul><li>Borrowing </li></...
The $even Dimensions of  Personal Finance  <ul><li>Use this outline as a checklist when you’re trying to develop consumer-...
The $even Dimensions of  Personal Finance  <ul><li>Earning </li></ul><ul><li>Wages, benefits and perks </li></ul><ul><li>C...
The $even Dimensions of  Personal Finance  <ul><li>Spending </li></ul><ul><li>Budgeting, basic food/clothing/shelter/trans...
The $even Dimensions of  Personal Finance  <ul><li>Borrowing  </li></ul><ul><li>Secured and unsecured debt </li></ul><ul><...
The $even Dimensions of  Personal Finance  <ul><li>Saving  </li></ul><ul><li>Saving =/= investing </li></ul><ul><li>Deposi...
The $even Dimensions of  Personal Finance  <ul><li>Investing </li></ul><ul><li>Brokerage accounts </li></ul><ul><li>Retire...
The $even Dimensions of  Personal Finance  <ul><li>Taxes </li></ul><ul><li>Federal income taxes </li></ul><ul><li>State, l...
The $even Dimensions of  Personal Finance  <ul><li>Risk management  </li></ul><ul><li>Insurance (property, auto, medical, ...
The $even Dimensions of  Personal Finance
The $even Dimensions of  Personal Finance  <ul><li>Remember, the Seven Dimensions are just a device to give structure to y...
<ul><li>Tuesday:  Basics and resources </li></ul><ul><li>Wednesday: Current events, residential real estate </li></ul><ul>...
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Day 1 - "Finding Personal Finance Angles on Any Beat"

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Melissa Preddy presents "Finding Personal Finance Angles on Any Beat," a Webinar for business journalists hosted by the Donald W. Reynolds National Center for Business Journalism at Arizona State University's Walter Cronkite School of Journalism and Mass Communication. For more information, visit BusinessJournalism.org.

Published in: Economy & Finance
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Transcript of "Day 1 - "Finding Personal Finance Angles on Any Beat""

  1. 1. Show them the Money! Finding personal finance angles on any beat
  2. 2. <ul><li>What makes a consumer finance story different? </li></ul><ul><li>Actionable information </li></ul><ul><li>Stakes are higher </li></ul><ul><li>Personal, conversational; speak directly to the reader </li></ul>
  3. 4. <ul><li>Personal finance can be fun! </li></ul><ul><li>Superstitions & good-luck charms </li></ul><ul><li>Garbage </li></ul><ul><li>Barbie </li></ul><ul><li>Compulsive tightwads </li></ul><ul><li>Yard sales </li></ul>
  4. 5. Big piece of art To readers, nothing is sexier than a dollar sign!
  5. 6. The $even Dimensions of Personal Finance
  6. 7. The $even Dimensions of Personal Finance <ul><li>Earning </li></ul><ul><li>Spending </li></ul><ul><li>Borrowing </li></ul><ul><li>Saving </li></ul><ul><li>Investing </li></ul><ul><li>Taxes </li></ul><ul><li>Risk Management </li></ul>
  7. 8. The $even Dimensions of Personal Finance <ul><li>Use this outline as a checklist when you’re trying to develop consumer-interest material from companies or beats you cover. </li></ul><ul><li>Even if you’re primarily reporting hard news, you can generate reader-friendly sidebars, Web elements and infographics using the relevant dimensions. </li></ul>
  8. 9. The $even Dimensions of Personal Finance <ul><li>Earning </li></ul><ul><li>Wages, benefits and perks </li></ul><ul><li>Careers, credentials, training </li></ul><ul><li>Employment tips and trends </li></ul>
  9. 10. The $even Dimensions of Personal Finance <ul><li>Spending </li></ul><ul><li>Budgeting, basic food/clothing/shelter/transport </li></ul><ul><li>Assets, depreciating vs. appreciating </li></ul><ul><li>Problems, addictions: shopping, gambling, hoarding </li></ul><ul><li>Family life cycle: child care, activiites, education, recreation </li></ul>
  10. 11. The $even Dimensions of Personal Finance <ul><li>Borrowing </li></ul><ul><li>Secured and unsecured debt </li></ul><ul><li>Credit reporting, credit scoring </li></ul><ul><li>Bankruptcy </li></ul><ul><li>Alternatives: Islamic lending, microlending, payday loans, pawn shops </li></ul>
  11. 12. The $even Dimensions of Personal Finance <ul><li>Saving </li></ul><ul><li>Saving =/= investing </li></ul><ul><li>Deposit accounts, CDs, money markets </li></ul><ul><li>Cash flow, money management </li></ul><ul><li>Money-saving approaches </li></ul>
  12. 13. The $even Dimensions of Personal Finance <ul><li>Investing </li></ul><ul><li>Brokerage accounts </li></ul><ul><li>Retirement accounts </li></ul><ul><li>Securities </li></ul><ul><li>Misc.: metals, real estate </li></ul>
  13. 14. The $even Dimensions of Personal Finance <ul><li>Taxes </li></ul><ul><li>Federal income taxes </li></ul><ul><li>State, local income taxes </li></ul><ul><li>Sales, excise and use taxes </li></ul><ul><li>Property taxes </li></ul><ul><li>Service taxes </li></ul>
  14. 15. The $even Dimensions of Personal Finance <ul><li>Risk management </li></ul><ul><li>Insurance (property, auto, medical, liability, disability, life) </li></ul><ul><li>Retirement (pensions, SS, tax-sheltered accounts) </li></ul><ul><li>Estate planning </li></ul><ul><li>Financial independence </li></ul>
  15. 16. The $even Dimensions of Personal Finance
  16. 17. The $even Dimensions of Personal Finance <ul><li>Remember, the Seven Dimensions are just a device to give structure to your story planning </li></ul><ul><li>Use them as a checklist when you’re pondering possible consumer angles </li></ul><ul><li>The rest of the week we’ll talk about personal finance angles on specific beats ~ if yours isn’t listed, please feel free to let me know what sort of brainstorming would help you the most </li></ul>
  17. 18. <ul><li>Tuesday: Basics and resources </li></ul><ul><li>Wednesday: Current events, residential real estate </li></ul><ul><li>Thursday: Transportation and health care </li></ul><ul><li>Friday: Financial services and personal finance storytelling </li></ul><ul><li>Please feel free to e-mail me with additional questions at [email_address] . </li></ul>Show them the money! Finding personal finance angles on any beat
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