0
Covering Multi-National Companies <br />Staying local; reporting from afar<br />
Leslie<br />Wayne<br />Donald W. Reynolds Visiting Professor in Business Journalism at the Cronkite School<br />29-year ve...
Topics to Explore <br />Idea generation<br />Story pitch<br />Story development<br />Finding sources<br />Multi-media repo...
Case Study <br />Aerospace and Defense<br />Photo: Wolfgang Kumm/European Pressphoto Agency<br />Photo by Flickr user UNC ...
The Big Themes <br />U.S. military sales abroad <br />Foreign companies seeking more Pentagon business<br />Specific stori...
Sources of Information <br />Trade publications – Aviation Week and Space Technology<br />Pentagon publications – www.Defe...
Pitching my editor<br />Connect the dots stories<br />Conceptual scoops <br />Moving the story forward<br />Seeing all ang...
A Starting Point <br />
Paris Air Show <br />Alabama comes to Paris<br />Video component<br />Sheik Ahmed goes shopping<br />
More Multi-nationals<br />Airbus Flies Low <br />The Brits are Coming<br />Boeing Bets the House <br />
Upcoming SlideShare
Loading in...5
×

Covering Multi-National Companies by Leslie Wayne

550

Published on

Leslie Wayne, Reynolds visiting professor at the Walter Cronkite School of Journalism and Mass Communication, provides information on how business journalists can cover multi-national companies on their beats.

Published in: Career
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
550
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Covering Multi-National Companies by Leslie Wayne"

  1. 1. Covering Multi-National Companies <br />Staying local; reporting from afar<br />
  2. 2. Leslie<br />Wayne<br />Donald W. Reynolds Visiting Professor in Business Journalism at the Cronkite School<br />29-year veteran and award-winning business reporter at The New York Times <br />Assignments: Aerospace and Defense, Campaign Finance and the Presidential Races, Financial Institutions and Wall Street <br />M.B.A. in Finance from Columbia University<br />
  3. 3. Topics to Explore <br />Idea generation<br />Story pitch<br />Story development<br />Finding sources<br />Multi-media reporting and story packaging <br />
  4. 4. Case Study <br />Aerospace and Defense<br />Photo: Wolfgang Kumm/European Pressphoto Agency<br />Photo by Flickr user UNC – CFC - USFK<br />
  5. 5. The Big Themes <br />U.S. military sales abroad <br />Foreign companies seeking more Pentagon business<br />Specific stories: Tanker, Presidential helicopter, Joint Strike Fighter<br />Airbus-Boeing match up in commercial aviation and military contracts<br />International Air Shows: Where it’s on display <br />
  6. 6. Sources of Information <br />Trade publications – Aviation Week and Space Technology<br />Pentagon publications – www.DefenseLink.mil, the “Early Bird” and reports<br />Equity and industry analysts – U.S. and abroad <br />DC think tanks – people and reports <br />Industry contacts and sources<br />GAO reports – www.GAO.gov<br />
  7. 7. Pitching my editor<br />Connect the dots stories<br />Conceptual scoops <br />Moving the story forward<br />Seeing all angles – money, politics and policies <br />Reporting before the pitch<br />Closing the deal – realistic promises <br />
  8. 8. A Starting Point <br />
  9. 9. Paris Air Show <br />Alabama comes to Paris<br />Video component<br />Sheik Ahmed goes shopping<br />
  10. 10. More Multi-nationals<br />Airbus Flies Low <br />The Brits are Coming<br />Boeing Bets the House <br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×