Business Journalists Study 2010 Prepared for the Donald W. Reynolds National Center for Business Journalism Prepared by Be...
INTRODUCTION <ul><li>This report was commissioned by the Donald W. Reynolds National Center for Business Journalism and co...
INTRODUCTION <ul><li>Completed interviews were segmented by the type of media each respondent works in. Thus, total comple...
Asked of Reporters “ How many beats do you currently cover?” “ How many beats did you cover five years ago?” Among Journal...
Asked of Reporters “ How many beats do you currently cover?” “ How many beats did you cover five years ago?” (Percent Who ...
“ About how many others in your newsroom cover business at  least 50 percent of the time?” “ In your newsroom, about how m...
“ Next, I’m going to read some ways other business journalists have told us their jobs have changed in the past five years...
“ Next, I’m going to read some ways other business journalists have told us their jobs have changed in the past five years...
“ What kinds of specialized training would be helpful to you in your job?”  (PRE-CODE; RECORD ALL MENTIONS) Research in Pu...
<ul><li>“ All things considered, would you say your job as a business journalist today is more satisfying than it was five...
“ All things considered, would you say your job as a business journalist today is more satisfying than it was five years a...
“ All things considered, would you say your job as a business journalist today is more satisfying than it was five years a...
“ All things considered, would you say your job as a business journalist today is more satisfying than it was five years a...
“ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Total Print Research in Pub...
“ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Broadcast Wire Service Rese...
“ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Freelance Online Research i...
“ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself st...
“ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself st...
“ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself st...
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Business Journalists Study 2010

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Almost two-thirds of business journalists report that the amount of business coverage at their organization has stayed the same or increased in the past five years, according to a new survey commissioned by the Donald W. Reynolds National Center for Business Journalism.

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Business Journalists Study 2010

  1. 1. Business Journalists Study 2010 Prepared for the Donald W. Reynolds National Center for Business Journalism Prepared by Behavior Research Center Inc., Phoenix, Arizona
  2. 2. INTRODUCTION <ul><li>This report was commissioned by the Donald W. Reynolds National Center for Business Journalism and conducted by Behavior Research Center (BRC). The purpose of the study was to explore issues faced by business journalists today. </li></ul><ul><li>The information contained in this report is based on 473 in-depth interviews with business journalists throughout the United States. Interviewing was conducted between April 19 and May 6, 2010, by professional interviewers at BRC’s state-of-the-art Computer-Assisted Telephone Interviewing (CATI) facility in Phoenix. Interviewing was conducted under the direct supervision of BRC supervisory personnel, who randomly monitor interviews as they are conducted and who validate completed interviews. Prior to beginning the interviews, all interviewers were trained in all aspects of this job, including protocols for open-ended questions and sampling techniques. </li></ul>behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729 Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com
  3. 3. INTRODUCTION <ul><li>Completed interviews were segmented by the type of media each respondent works in. Thus, total completed interviews in each media type are as follows: </li></ul><ul><ul><li>Print: 135 </li></ul></ul><ul><ul><li>Broadcast: 88 </li></ul></ul><ul><ul><li>Wire service: 139 </li></ul></ul><ul><ul><li>Freelance: 67 </li></ul></ul><ul><ul><li>Online: 44 </li></ul></ul>Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  4. 4. Asked of Reporters “ How many beats do you currently cover?” “ How many beats did you cover five years ago?” Among Journalists with One or More Beats (Mean Number of Beats Covered) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  5. 5. Asked of Reporters “ How many beats do you currently cover?” “ How many beats did you cover five years ago?” (Percent Who Cover Only One Beat) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  6. 6. “ About how many others in your newsroom cover business at least 50 percent of the time?” “ In your newsroom, about how many were there covering business five years ago?” “ And five years from now, about how many do you think will be covering business in your newsroom?” Mean Number of People in Newsroom Covering Business Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  7. 7. “ Next, I’m going to read some ways other business journalists have told us their jobs have changed in the past five years. As I read each, please tell me if your own job has changed in that way in the past five years.” (READ EACH; ROTATE SEQUENCE) (% Yes) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  8. 8. “ Next, I’m going to read some ways other business journalists have told us their jobs have changed in the past five years. As I read each, please tell me if your own job has changed in that way in the past five years.” (READ EACH; ROTATE SEQUENCE) (% Yes) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  9. 9. “ What kinds of specialized training would be helpful to you in your job?” (PRE-CODE; RECORD ALL MENTIONS) Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  10. 10. <ul><li>“ All things considered, would you say your job as a business journalist today is more satisfying than it was five years ago, is it less satisfying or does it give you about the same satisfaction?” </li></ul>Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com Total For further information please see tables 8 and 9 in the full report behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  11. 11. “ All things considered, would you say your job as a business journalist today is more satisfying than it was five years ago, is it less satisfying or does it give you about the same satisfaction?” Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729 Print Broadcast
  12. 12. “ All things considered, would you say your job as a business journalist today is more satisfying than it was five years ago, is it less satisfying or does it give you about the same satisfaction?” Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729 Wire Service Freelance
  13. 13. “ All things considered, would you say your job as a business journalist today is more satisfying than it was five years ago, is it less satisfying or does it give you about the same satisfaction?” Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729 Online
  14. 14. “ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Total Print Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com For further pay information, see Table 23 in the full report. behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  15. 15. “ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Broadcast Wire Service Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com For further pay information, see Table 23 in the full report. behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  16. 16. “ Has your own pay increased, decreased or stayed about the same in the past two years or so?” Freelance Online Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com For further pay information, see Table 23 in the full report. behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  17. 17. “ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself staying in journalism but not business journalism or do you see yourself leaving journalism altogether?” Total Print Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  18. 18. “ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself staying in journalism but not business journalism or do you see yourself leaving journalism altogether?” Broadcast Wire Service Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
  19. 19. “ All things considered, in the next five years do you see yourself staying in business journalism, do you see yourself staying in journalism but not business journalism or do you see yourself leaving journalism altogether?” Freelance Online Research in Public Opinion, Public Policy & Consumer Behavior p.o. box 13178  phoenix, Arizona 85002  www.brc-research.com behavior research center, inc. Phone (602) 258-4554  fax (602) 252-2729
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