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Business Journalism Professors 2014: Lesson Plan - Equity, Stock and Dividends

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During Reynolds Business Journalism Week 2014, business journalism professors created sample lessons that can be implemented in new and existing journalism courses. …

During Reynolds Business Journalism Week 2014, business journalism professors created sample lessons that can be implemented in new and existing journalism courses.

"Equity, Stock and Dividends" was presented by Neil Foote, principal lecturer at Mayborn School of Journalism; Karen Lee Miller, adjunct communications professor at Alvernia University; and Ellen Dale Russell, assistant professor at Wilfrid Laurier University.

For more information on business coverage training for journalists, please visit businessjournalism.org.


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  • 1. LESSON PLAN: EQUITY, STOCK AND DIVIDENDS Reynolds Business Journalism Week Jan. 5, 2014
  • 2. 2 Team Equity, Stocks & Dividends Neil Foote Mayborn School of Journalism Karen Lee Miller Alvernia University Ellen Dale Russell Wilfrid Laurier University
  • 3. 3 Objective • Defining how equity, stock and dividends play a critical role in helping companies finance growth
  • 4. 4 Lesson Plan Overview •  Define differences between equity and debt •  Define equity •  Explain what a stock is •  Explain how companies raise money •  Explain how companies issue shares of stock
  • 5. 5 Class Outline 10 min: Opening Discussion: What is an equity? What is stock? What are dividends? 5 min: Videos defining equity, stock & dividends What is Equity: http://www.youtube.com/ watch?v=FDXRBRqZfSA What is stock? http://www.youtube.com/ watch?v=JrGp4ofULzQ What are dividends? http://www.dividend.com/ what-is-a-dividend
  • 6. 6 Class Outline cont. 20 min.: In-Class Exercise using Yahoo! Finance -  Show example of Yahoo! Financials page: Apple -  Students each assigned a company, such as Starbucks, Apple, Facebook, Twitter, McDonald’s, Google. -  Small groups of students must find the name of the corporate CEO, salary, number of shares and current price per share
  • 7. 7 Let’s look up Apple Computers, Inc. on Yahoo! Finance: 1.  Type “Apple” into the search box 2.  Go to “Key statistics” 3.  See salaries for key executives 4.  Go to SEC filings to see full compensation. See link on Yahoo! Finance corporate site 5.  Go to “Insider Transactions” to see which board members or executives buying and selling stock
  • 8. 8 Class outline cont. 15 min.: Class discussion about findings 10 min.: ü Discuss Key questions students need to ask. ü Ask students to pick a company and bring story from Wall Street Journal and be prepared to discuss. ü Discuss homework assignment of class readings, e.g. John Bogle on the culture of speculation and decline in ownership
  • 9. 9 Questions Neil Foote Mayborn School of Journalism foote@unt.edu Karen Lee Miller Alvernia University klmiller@readingeagle.com Ellen Dale Russell Wilfrid Laurier University erussell@wlu.ca