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Title Slide
Breaking Local Stories
with Economic Data
U.S. Census Bureau
Overberg
Paul
Paul Overberg, a database editor at USA TODAY,
finds news in all kinds of data. He focuses on who the
American people are and how they live -- their
demographics.That includes income in all forms; their
lack of income, or poverty; and their jobs, the primary
source of income for most people.
Through IRE/NICAR, he often helps local reporters
learn about this kind of data. He also has worked as a
science and health editor and as a local reporter and
business editor. poverberg@usatoday.com
@poverberg
Where we’re headed
Real news stories
using Census data on:
• Establishments
• Number of employees
• Size of payroll
• Breakdowns by industry, size and
age of establishment
• Worker demographics
• How to find each type of data
• How to turn data → stories!
Photo by Flickr user Rosipaw
Firms with no
employees
“There are more than 21 million
businesses ...with no employees,
according to the U.S. Census Bureau
drawing on IRS data. In Orange
County, the number is around
250,000. ...” -- Jan Norman, Orange
County Register, March 12, 2012
h"p://www.ocregister.com/ar2cles/	
  
one-­‐342923-­‐businesses-­‐million.html	
  
Firms with no employees
census.gov/econ/nonemployer
• Use highlighted metro
dropdown menu to choose
“San Antonio-New Braunfels”	
  
Start here: census.gov/econ/nonemployer
Firms with no employees
Drill for detail or
compare to other areas.
• Data from IRS (tax
returns)
• Counting difficulties!
Firms with no employees
• Best used for trends
• Note recent trends
Change in small San Antonio firms, by industry, 2006-10
Mining
Hotel/food service
TOTAL
Utilities
Transportation
Wholesale
Finance
Retail Construction
Construction
Manufacturing
Arts, entertainment
Health care
Real estate
Administration
Education
-30%
-20%
-10%
0%
10%
20%
30%
40%
-20% 0% 20% 40%
Change in firms
Changeinreceipts
Video: Finding Economic Census data
How to find detailed
Economic Census
data in American
FactFinder
• Look up data from
2002 and 2007.
• Think about 2012
data coming later this
year and next.
Review the video at:
h"p://bit.ly/econdata13	
  
Economic Census• 2012 Economic Census under way
• Most local data coming in 2014
• Good for long trends
• Good for small areas
Economic Census
“... Somerville’s stores
dominated Somerset County
retailing before slipping badly
in the 1974-75 recession. ...
Bellomo said ... stores cannot
match burgeoning commercial
strips in Hillsborough, Green
Brook and North Plainfield.”
-- The (Bridgewater, N.J.)
Courier-News, March 12, 1981
Economic Census
Basics:
• Number of establishments
• Sales
• Annual payroll, Q1 payroll
• Paid employees
Keep in mind:
• Where people work, not
where they live
• Establishments, not firms
Photo by Flickr user rutlo
County Business Patterns
“...There were 198 funeral homes
in Maryland in 2010 ... 18 fewer
homes than ... in 2002.”
-- Jack Lambert, Aug. 3, 2012,
Baltimore Business Journal
h"p://www.bizjournals.com/bal2more/	
  
print-­‐edi2on/2012/08/03/	
  
fewer-­‐deaths-­‐put-­‐damper-­‐on-­‐
smaller.html?page=all	
  
County Business Patterns
• Start here:
census.gov/econ/cbp
• Use highlighted
dropdown to get
metro San Antonio
Video: Gauging local industrial diversity
How County Business
Patterns data can help
you gauge diversity --
and health -- of local
industries
Review the video at:
h"p://bit.ly/econdata13	
  
Quarterly Workforce Indicators
“A study released this
week by the Ewing
Marion Kauffman
Foundation found ... the
job creation and hiring
rate in firms less than 2
years old has outpaced
that of more established
firms since 2008. ...” --
Diane Stafford, Nov. 30,
2012, Kansas City Star
h"p://www.kansascity.com/2012/11/30/3940317/kauffman-­‐report-­‐startups-­‐lead.html	
  
Quarterly Workforce Indicators
• Start here:
lehd.did.census.gov
• Click here:
lehd.ces.census.gov/
datatools/qwiapp.html
• Choose “Texas”
Quarterly Workforce Indicators
• Was San Antonio
doing as well as Texas
at this point?
Local building permits
“...The Elkhart housing
market hit a trough in building
permits at the end of April
2009, and the South Bend
housing market hit that trough
at the end of November
2011. ...”
-- Justin Leighty,The Elkhart
Truth, Feb. 8, 2013
h"p://www.elkhar"ruth.com/ar2cle/20130207/NEWS01/702089993	
  
Local building permits
Start here:
census.gov/construction/bps
• Click either highlighted link.
• Make dropdown selections.
Local building permits
“Browse” option
opens new
window with
data for that row
from every
county/city in a
state.
Local building permits
• "Metro" option opens
text file to use in
spreadsheet.
• Note link structure for
March 2013:
census.gov/
construction/bps/txt/
tb3u201303.txt
census.gov/construction/bps/txt/tb3u201303.txt
Questions?
Thanks for coming!
Paul Overberg
USA TODAY
poverberg@usatoday
Twitter: @poverberg
	
  
http:/bit.ly/econdata13	
  	
  	
  
for workshop slides, videos, handouts
Photo by Flickr user Xurble

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Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)

  • 1. Title Slide Breaking Local Stories with Economic Data U.S. Census Bureau
  • 2. Overberg Paul Paul Overberg, a database editor at USA TODAY, finds news in all kinds of data. He focuses on who the American people are and how they live -- their demographics.That includes income in all forms; their lack of income, or poverty; and their jobs, the primary source of income for most people. Through IRE/NICAR, he often helps local reporters learn about this kind of data. He also has worked as a science and health editor and as a local reporter and business editor. poverberg@usatoday.com @poverberg
  • 3. Where we’re headed Real news stories using Census data on: • Establishments • Number of employees • Size of payroll • Breakdowns by industry, size and age of establishment • Worker demographics • How to find each type of data • How to turn data → stories! Photo by Flickr user Rosipaw
  • 4. Firms with no employees “There are more than 21 million businesses ...with no employees, according to the U.S. Census Bureau drawing on IRS data. In Orange County, the number is around 250,000. ...” -- Jan Norman, Orange County Register, March 12, 2012 h"p://www.ocregister.com/ar2cles/   one-­‐342923-­‐businesses-­‐million.html  
  • 5. Firms with no employees census.gov/econ/nonemployer • Use highlighted metro dropdown menu to choose “San Antonio-New Braunfels”   Start here: census.gov/econ/nonemployer
  • 6. Firms with no employees Drill for detail or compare to other areas. • Data from IRS (tax returns) • Counting difficulties!
  • 7. Firms with no employees • Best used for trends • Note recent trends Change in small San Antonio firms, by industry, 2006-10 Mining Hotel/food service TOTAL Utilities Transportation Wholesale Finance Retail Construction Construction Manufacturing Arts, entertainment Health care Real estate Administration Education -30% -20% -10% 0% 10% 20% 30% 40% -20% 0% 20% 40% Change in firms Changeinreceipts
  • 8. Video: Finding Economic Census data How to find detailed Economic Census data in American FactFinder • Look up data from 2002 and 2007. • Think about 2012 data coming later this year and next. Review the video at: h"p://bit.ly/econdata13  
  • 9. Economic Census• 2012 Economic Census under way • Most local data coming in 2014 • Good for long trends • Good for small areas
  • 10. Economic Census “... Somerville’s stores dominated Somerset County retailing before slipping badly in the 1974-75 recession. ... Bellomo said ... stores cannot match burgeoning commercial strips in Hillsborough, Green Brook and North Plainfield.” -- The (Bridgewater, N.J.) Courier-News, March 12, 1981
  • 11. Economic Census Basics: • Number of establishments • Sales • Annual payroll, Q1 payroll • Paid employees Keep in mind: • Where people work, not where they live • Establishments, not firms Photo by Flickr user rutlo
  • 12. County Business Patterns “...There were 198 funeral homes in Maryland in 2010 ... 18 fewer homes than ... in 2002.” -- Jack Lambert, Aug. 3, 2012, Baltimore Business Journal h"p://www.bizjournals.com/bal2more/   print-­‐edi2on/2012/08/03/   fewer-­‐deaths-­‐put-­‐damper-­‐on-­‐ smaller.html?page=all  
  • 13. County Business Patterns • Start here: census.gov/econ/cbp • Use highlighted dropdown to get metro San Antonio
  • 14. Video: Gauging local industrial diversity How County Business Patterns data can help you gauge diversity -- and health -- of local industries Review the video at: h"p://bit.ly/econdata13  
  • 15. Quarterly Workforce Indicators “A study released this week by the Ewing Marion Kauffman Foundation found ... the job creation and hiring rate in firms less than 2 years old has outpaced that of more established firms since 2008. ...” -- Diane Stafford, Nov. 30, 2012, Kansas City Star h"p://www.kansascity.com/2012/11/30/3940317/kauffman-­‐report-­‐startups-­‐lead.html  
  • 16. Quarterly Workforce Indicators • Start here: lehd.did.census.gov • Click here: lehd.ces.census.gov/ datatools/qwiapp.html • Choose “Texas”
  • 17. Quarterly Workforce Indicators • Was San Antonio doing as well as Texas at this point?
  • 18. Local building permits “...The Elkhart housing market hit a trough in building permits at the end of April 2009, and the South Bend housing market hit that trough at the end of November 2011. ...” -- Justin Leighty,The Elkhart Truth, Feb. 8, 2013 h"p://www.elkhar"ruth.com/ar2cle/20130207/NEWS01/702089993  
  • 19. Local building permits Start here: census.gov/construction/bps • Click either highlighted link. • Make dropdown selections.
  • 20. Local building permits “Browse” option opens new window with data for that row from every county/city in a state.
  • 21. Local building permits • "Metro" option opens text file to use in spreadsheet. • Note link structure for March 2013: census.gov/ construction/bps/txt/ tb3u201303.txt census.gov/construction/bps/txt/tb3u201303.txt
  • 22. Questions? Thanks for coming! Paul Overberg USA TODAY poverberg@usatoday Twitter: @poverberg   http:/bit.ly/econdata13       for workshop slides, videos, handouts Photo by Flickr user Xurble