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Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)
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Breaking Local Stories with Economic Data - Census by Paul Overberg (Texas)

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USA Today's Paul Overberg presents "Breaking Local Stories with Census Data," part of the free business journalism workshop, "Breaking Local Stories with Economic Data," hosted by the Donald W. …

USA Today's Paul Overberg presents "Breaking Local Stories with Census Data," part of the free business journalism workshop, "Breaking Local Stories with Economic Data," hosted by the Donald W. Reynolds National Center for Business Journalism and the Society of American Business Editors and Writers.

This presentation focuses on the Texas region, however the tools and resources provided can be applied anywhere in the United States.

For more information about free training for business journalists, please visit businessjournalism.org.

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  • 1. Title SlideBreaking Local Storieswith Economic DataU.S. Census Bureau
  • 2. OverbergPaulPaul Overberg, a database editor at USA TODAY,finds news in all kinds of data. He focuses on who theAmerican people are and how they live -- theirdemographics.That includes income in all forms; theirlack of income, or poverty; and their jobs, the primarysource of income for most people.Through IRE/NICAR, he often helps local reporterslearn about this kind of data. He also has worked as ascience and health editor and as a local reporter andbusiness editor. poverberg@usatoday.com@poverberg
  • 3. Where we’re headedReal news storiesusing Census data on:• Establishments• Number of employees• Size of payroll• Breakdowns by industry, size andage of establishment• Worker demographics• How to find each type of data• How to turn data → stories!Photo by Flickr user Rosipaw
  • 4. Firms with noemployees“There are more than 21 millionbusinesses ...with no employees,according to the U.S. Census Bureaudrawing on IRS data. In OrangeCounty, the number is around250,000. ...” -- Jan Norman, OrangeCounty Register, March 12, 2012h"p://www.ocregister.com/ar2cles/  one-­‐342923-­‐businesses-­‐million.html  
  • 5. Firms with no employeescensus.gov/econ/nonemployer• Use highlighted metrodropdown menu to choose“San Antonio-New Braunfels”  Start here: census.gov/econ/nonemployer
  • 6. Firms with no employeesDrill for detail orcompare to other areas.• Data from IRS (taxreturns)• Counting difficulties!
  • 7. Firms with no employees• Best used for trends• Note recent trendsChange in small San Antonio firms, by industry, 2006-10MiningHotel/food serviceTOTALUtilitiesTransportationWholesaleFinanceRetail ConstructionConstructionManufacturingArts, entertainmentHealth careReal estateAdministrationEducation-30%-20%-10%0%10%20%30%40%-20% 0% 20% 40%Change in firmsChangeinreceipts
  • 8. Video: Finding Economic Census dataHow to find detailedEconomic Censusdata in AmericanFactFinder• Look up data from2002 and 2007.• Think about 2012data coming later thisyear and next.Review the video at:h"p://bit.ly/econdata13  
  • 9. Economic Census• 2012 Economic Census under way• Most local data coming in 2014• Good for long trends• Good for small areas
  • 10. Economic Census“... Somerville’s storesdominated Somerset Countyretailing before slipping badlyin the 1974-75 recession. ...Bellomo said ... stores cannotmatch burgeoning commercialstrips in Hillsborough, GreenBrook and North Plainfield.”-- The (Bridgewater, N.J.)Courier-News, March 12, 1981
  • 11. Economic CensusBasics:• Number of establishments• Sales• Annual payroll, Q1 payroll• Paid employeesKeep in mind:• Where people work, notwhere they live• Establishments, not firmsPhoto by Flickr user rutlo
  • 12. County Business Patterns“...There were 198 funeral homesin Maryland in 2010 ... 18 fewerhomes than ... in 2002.”-- Jack Lambert, Aug. 3, 2012,Baltimore Business Journalh"p://www.bizjournals.com/bal2more/  print-­‐edi2on/2012/08/03/  fewer-­‐deaths-­‐put-­‐damper-­‐on-­‐smaller.html?page=all  
  • 13. County Business Patterns• Start here:census.gov/econ/cbp• Use highlighteddropdown to getmetro San Antonio
  • 14. Video: Gauging local industrial diversityHow County BusinessPatterns data can helpyou gauge diversity --and health -- of localindustriesReview the video at:h"p://bit.ly/econdata13  
  • 15. Quarterly Workforce Indicators“A study released thisweek by the EwingMarion KauffmanFoundation found ... thejob creation and hiringrate in firms less than 2years old has outpacedthat of more establishedfirms since 2008. ...” --Diane Stafford, Nov. 30,2012, Kansas City Starh"p://www.kansascity.com/2012/11/30/3940317/kauffman-­‐report-­‐startups-­‐lead.html  
  • 16. Quarterly Workforce Indicators• Start here:lehd.did.census.gov• Click here:lehd.ces.census.gov/datatools/qwiapp.html• Choose “Texas”
  • 17. Quarterly Workforce Indicators• Was San Antoniodoing as well as Texasat this point?
  • 18. Local building permits“...The Elkhart housingmarket hit a trough in buildingpermits at the end of April2009, and the South Bendhousing market hit that troughat the end of November2011. ...”-- Justin Leighty,The ElkhartTruth, Feb. 8, 2013h"p://www.elkhar"ruth.com/ar2cle/20130207/NEWS01/702089993  
  • 19. Local building permitsStart here:census.gov/construction/bps• Click either highlighted link.• Make dropdown selections.
  • 20. Local building permits“Browse” optionopens newwindow withdata for that rowfrom everycounty/city in astate.
  • 21. Local building permits• "Metro" option openstext file to use inspreadsheet.• Note link structure forMarch 2013:census.gov/construction/bps/txt/tb3u201303.txtcensus.gov/construction/bps/txt/tb3u201303.txt
  • 22. Questions?Thanks for coming!Paul OverbergUSA TODAYpoverberg@usatodayTwitter: @poverberg  http:/bit.ly/econdata13      for workshop slides, videos, handoutsPhoto by Flickr user Xurble

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