Beyond Google - Mining the Web for Company Intelligence (Day Two)
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Beyond Google - Mining the Web for Company Intelligence (Day Two)

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The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights. ...

The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights.

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  • Theme: Research is only as good as the candidates
  • A bad economy always creates opportunity…
  • Photo Attribution: http://www.flickr.com/photos/aidy87/3513899422/
  • Photo Attribution: http://www.flickr.com/photos/newsbiepix/4381869502/sizes/o/in/photostream/
  • Put a case study, storybook or similar logo here.
  • Put a case study, storybook or similar logo here.
  • Put a case study, storybook or similar logo here.
  • Problem: Find Linux experts, open source oriented project leads, startups, business owners, etc.
  • Problem: Identify CIO’ s and Architects in charge of Mission Critical Application Architectures
  • Problem: Identify CIO’ s and other business leaders in public sector organizations around the world. – County, City, State, and Federal level.
  • Include propeller startup graphic

Beyond Google - Mining the Web for Company Intelligence (Day Two) Beyond Google - Mining the Web for Company Intelligence (Day Two) Presentation Transcript

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    • #1 - You’ re already there….
    • #2 - Well profiled interview candidates…
    • But most importantly…
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    • CTO - NASA
    • CIO – City of Seattle
    • CIO - City of Westminster
        • Buckingham Palace, etc.
    • VP of Cloud Architecture – Yahoo
    • Head of Business Solutions – Dept. of Education – UK
    • Cloud Computing Evangelist at Dell
    • CIO – NSW – Australia
    • Former CTO – CIA
    • VP of IT – Rockwell
    • CIO – Asia / Pacific Chrysler
    • Chief Enterprise Architect - Jeppesen
    • Plus developers, IT pros, Line of Business Leaders, CFO’ s, CEO ’ s of startups, major corporations, Venture Capitalists, etc.
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    • “ Every Person is his or her own brand.” – Reid Hoffman – LinkedIn
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  • 05/19/11
    • Personal Branding meets IDI Recruitment
    • Job Descriptions, Recommendations, Awards, Presentations, Blog Posts, and Status Updates
    • Getting just the right candidate – techniques
  • There is a crack in everything, that’s how the light gets in.” Leonard Cohen
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  • There is a crack in everything, that’s how the light gets in.” Leonard Cohen Filtering
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    • Why Groups?
    • Finding Groups
    • Joining, Leaving, and Lurking
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    • Other Business Social Networks
    • Additional Online Sources
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  • 05/19/11
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    • MeetUps
      • Search for session leaders, local meetup leaders,etc.
    • (Industry + Topic) Conferences
      • Review Speaker Lists
      • Look for Attendee Lists
    • Webinar Speakers / Podcast Speakers
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    • Shouldn’ t sound like something written by committee
    • Should be:
      • Authentic
        • Looks like something you banged out in a minute (but it really took an hour)
        • Conversational
        • Personal
        • Written in the “ voice ” of the target (uses their lingo)
      • Authentic does not mean a sloppy form letter
      • And most importantly it should always include in the first two to three sentences….
        • Why Me | Why Now
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    • The “Quick” Scan
      • Step #1 – LinkedIn, Xing, Facebook - Profiles
      • Step #2 – Their company’s web site.
      • Step #3 – Internet Wayback Machine (i.e. archive.org)
      • Step #4 – Any public quotes the interview has given in the past or any interviews that they have participated in.
      • Step #5 – Twitter or Blog Feeds
    05/19/11
    • Detailed Interviewee Prep
      • Book’s they’ve written or reviewed
        • Amazon, Visual Bookshelf, Library Thing
      • Presentations they’ve given
        • SlideShare.net, Conference Speaker Searches
      • CV’s they’ve made publicly available
      • Google Maps Sat view of their location
        • Office Park, Home Office, The “Glass Tower”, Downtown, Rural, etc.
      • Searches tied to a “nation bound” search engine path
        • i.e. www.google.ca not www.google.com
      • Forum Searches
        • Google Groups, LinkedIn Groups / Q/A, Industry specific or technology specific groups, etc..
    05/19/11
  • 05/19/11 Register for our newsletter for more tips and a free copy of our book www.cascadeinsights.com/newsletter [email_address] [email_address]