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Beyond Google - Mining the Web for Company Intelligence (Day Two)
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Beyond Google - Mining the Web for Company Intelligence (Day Two)

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The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights. …

The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights.

For more information about free training for business journalists, please visit businessjournalism.org.

Published in: Technology, Business

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  • Theme: Research is only as good as the candidates
  • A bad economy always creates opportunity…
  • Photo Attribution: http://www.flickr.com/photos/aidy87/3513899422/
  • Photo Attribution: http://www.flickr.com/photos/newsbiepix/4381869502/sizes/o/in/photostream/
  • Put a case study, storybook or similar logo here.
  • Put a case study, storybook or similar logo here.
  • Put a case study, storybook or similar logo here.
  • Problem: Find Linux experts, open source oriented project leads, startups, business owners, etc.
  • Problem: Identify CIO’ s and Architects in charge of Mission Critical Application Architectures
  • Problem: Identify CIO’ s and other business leaders in public sector organizations around the world. – County, City, State, and Federal level.
  • Include propeller startup graphic
  • Transcript

    • 1.  
    • 2.  
    • 3.
      • #1 - You’ re already there….
      • #2 - Well profiled interview candidates…
      • But most importantly…
    • 4.  
    • 5.
      • CTO - NASA
      • CIO – City of Seattle
      • CIO - City of Westminster
          • Buckingham Palace, etc.
      • VP of Cloud Architecture – Yahoo
      • Head of Business Solutions – Dept. of Education – UK
      • Cloud Computing Evangelist at Dell
      • CIO – NSW – Australia
      • Former CTO – CIA
      • VP of IT – Rockwell
      • CIO – Asia / Pacific Chrysler
      • Chief Enterprise Architect - Jeppesen
      • Plus developers, IT pros, Line of Business Leaders, CFO’ s, CEO ’ s of startups, major corporations, Venture Capitalists, etc.
    • 6.  
    • 7.
      • “ Every Person is his or her own brand.” – Reid Hoffman – LinkedIn
    • 8.  
    • 9. 05/19/11
    • 10.
      • Personal Branding meets IDI Recruitment
      • Job Descriptions, Recommendations, Awards, Presentations, Blog Posts, and Status Updates
      • Getting just the right candidate – techniques
    • 11. There is a crack in everything, that’s how the light gets in.” Leonard Cohen
    • 12.  
    • 13.  
    • 14.  
    • 15.  
    • 16. There is a crack in everything, that’s how the light gets in.” Leonard Cohen Filtering
    • 17.  
    • 18.
      • Why Groups?
      • Finding Groups
      • Joining, Leaving, and Lurking
    • 19.  
    • 20.  
    • 21.  
    • 22.  
    • 23.
      • Other Business Social Networks
    • 24.
      • Additional Online Sources
    • 25.  
    • 26. 05/19/11
    • 27.  
    • 28.  
    • 29.  
    • 30.
      • MeetUps
        • Search for session leaders, local meetup leaders,etc.
      • (Industry + Topic) Conferences
        • Review Speaker Lists
        • Look for Attendee Lists
      • Webinar Speakers / Podcast Speakers
    • 31.  
    • 32.
    • 33.  
    • 34.  
    • 35.  
    • 36.  
    • 37.  
    • 38.
      • Shouldn’ t sound like something written by committee
      • Should be:
        • Authentic
          • Looks like something you banged out in a minute (but it really took an hour)
          • Conversational
          • Personal
          • Written in the “ voice ” of the target (uses their lingo)
        • Authentic does not mean a sloppy form letter
        • And most importantly it should always include in the first two to three sentences….
          • Why Me | Why Now
    • 39.  
    • 40.
      • The “Quick” Scan
        • Step #1 – LinkedIn, Xing, Facebook - Profiles
        • Step #2 – Their company’s web site.
        • Step #3 – Internet Wayback Machine (i.e. archive.org)
        • Step #4 – Any public quotes the interview has given in the past or any interviews that they have participated in.
        • Step #5 – Twitter or Blog Feeds
      05/19/11
    • 41.
      • Detailed Interviewee Prep
        • Book’s they’ve written or reviewed
          • Amazon, Visual Bookshelf, Library Thing
        • Presentations they’ve given
          • SlideShare.net, Conference Speaker Searches
        • CV’s they’ve made publicly available
        • Google Maps Sat view of their location
          • Office Park, Home Office, The “Glass Tower”, Downtown, Rural, etc.
        • Searches tied to a “nation bound” search engine path
          • i.e. www.google.ca not www.google.com
        • Forum Searches
          • Google Groups, LinkedIn Groups / Q/A, Industry specific or technology specific groups, etc..
      05/19/11
    • 42. 05/19/11 Register for our newsletter for more tips and a free copy of our book www.cascadeinsights.com/newsletter [email_address] [email_address]