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Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
Beyond Google - Mining the Web for Company Intelligence (Day Two)
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Beyond Google - Mining the Web for Company Intelligence (Day Two)

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The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights. …

The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights.

For more information about free training for business journalists, please visit businessjournalism.org.

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  • Theme: Research is only as good as the candidates
  • A bad economy always creates opportunity…
  • Photo Attribution: http://www.flickr.com/photos/aidy87/3513899422/
  • Photo Attribution: http://www.flickr.com/photos/newsbiepix/4381869502/sizes/o/in/photostream/
  • Put a case study, storybook or similar logo here.
  • Put a case study, storybook or similar logo here.
  • Put a case study, storybook or similar logo here.
  • Problem: Find Linux experts, open source oriented project leads, startups, business owners, etc.
  • Problem: Identify CIO’ s and Architects in charge of Mission Critical Application Architectures
  • Problem: Identify CIO’ s and other business leaders in public sector organizations around the world. – County, City, State, and Federal level.
  • Include propeller startup graphic
  • Transcript

    • 1.  
    • 2.  
    • 3. <ul><li>#1 - You’ re already there…. </li></ul><ul><li>#2 - Well profiled interview candidates… </li></ul><ul><li>But most importantly… </li></ul>
    • 4. &nbsp;
    • 5. <ul><li>CTO - NASA </li></ul><ul><li>CIO – City of Seattle </li></ul><ul><li>CIO - City of Westminster </li></ul><ul><ul><ul><li>Buckingham Palace, etc. </li></ul></ul></ul><ul><li>VP of Cloud Architecture – Yahoo </li></ul><ul><li>Head of Business Solutions – Dept. of Education – UK </li></ul><ul><li>Cloud Computing Evangelist at Dell </li></ul><ul><li>CIO – NSW – Australia </li></ul><ul><li>Former CTO – CIA </li></ul><ul><li>VP of IT – Rockwell </li></ul><ul><li>CIO – Asia / Pacific Chrysler </li></ul><ul><li>Chief Enterprise Architect - Jeppesen </li></ul><ul><li>Plus developers, IT pros, Line of Business Leaders, CFO’ s, CEO ’ s of startups, major corporations, Venture Capitalists, etc. </li></ul>
    • 6. &nbsp;
    • 7. <ul><li>“ Every Person is his or her own brand.” – Reid Hoffman – LinkedIn </li></ul>
    • 8. &nbsp;
    • 9. 05/19/11
    • 10. <ul><li>Personal Branding meets IDI Recruitment </li></ul><ul><li>Job Descriptions, Recommendations, Awards, Presentations, Blog Posts, and Status Updates </li></ul><ul><li>Getting just the right candidate – techniques </li></ul>
    • 11. There is a crack in everything, that’s how the light gets in.” Leonard Cohen
    • 12. &nbsp;
    • 13. &nbsp;
    • 14. &nbsp;
    • 15. &nbsp;
    • 16. There is a crack in everything, that’s how the light gets in.” Leonard Cohen Filtering
    • 17. &nbsp;
    • 18. <ul><li>Why Groups? </li></ul><ul><li>Finding Groups </li></ul><ul><li>Joining, Leaving, and Lurking </li></ul>
    • 19. &nbsp;
    • 20. &nbsp;
    • 21. &nbsp;
    • 22. &nbsp;
    • 23. <ul><li>Other Business Social Networks </li></ul>
    • 24. <ul><li>Additional Online Sources </li></ul>
    • 25. &nbsp;
    • 26. 05/19/11
    • 27. &nbsp;
    • 28. &nbsp;
    • 29. &nbsp;
    • 30. <ul><li>MeetUps </li></ul><ul><ul><li>Search for session leaders, local meetup leaders,etc. </li></ul></ul><ul><li>(Industry + Topic) Conferences </li></ul><ul><ul><li>Review Speaker Lists </li></ul></ul><ul><ul><li>Look for Attendee Lists </li></ul></ul><ul><li>Webinar Speakers / Podcast Speakers </li></ul>
    • 31. &nbsp;
    • 32.
    • 33. &nbsp;
    • 34. &nbsp;
    • 35. &nbsp;
    • 36. &nbsp;
    • 37. &nbsp;
    • 38. <ul><li>Shouldn’ t sound like something written by committee </li></ul><ul><li>Should be: </li></ul><ul><ul><li>Authentic </li></ul></ul><ul><ul><ul><li>Looks like something you banged out in a minute (but it really took an hour) </li></ul></ul></ul><ul><ul><ul><li>Conversational </li></ul></ul></ul><ul><ul><ul><li>Personal </li></ul></ul></ul><ul><ul><ul><li>Written in the “ voice ” of the target (uses their lingo) </li></ul></ul></ul><ul><ul><li>Authentic does not mean a sloppy form letter </li></ul></ul><ul><ul><li>And most importantly it should always include in the first two to three sentences…. </li></ul></ul><ul><ul><ul><li>Why Me | Why Now </li></ul></ul></ul>
    • 39. &nbsp;
    • 40. <ul><li>The “Quick” Scan </li></ul><ul><ul><li>Step #1 – LinkedIn, Xing, Facebook - Profiles </li></ul></ul><ul><ul><li>Step #2 – Their company’s web site. </li></ul></ul><ul><ul><li>Step #3 – Internet Wayback Machine (i.e. archive.org) </li></ul></ul><ul><ul><li>Step #4 – Any public quotes the interview has given in the past or any interviews that they have participated in. </li></ul></ul><ul><ul><li>Step #5 – Twitter or Blog Feeds </li></ul></ul>05/19/11
    • 41. <ul><li>Detailed Interviewee Prep </li></ul><ul><ul><li>Book’s they’ve written or reviewed </li></ul></ul><ul><ul><ul><li>Amazon, Visual Bookshelf, Library Thing </li></ul></ul></ul><ul><ul><li>Presentations they’ve given </li></ul></ul><ul><ul><ul><li>SlideShare.net, Conference Speaker Searches </li></ul></ul></ul><ul><ul><li>CV’s they’ve made publicly available </li></ul></ul><ul><ul><li>Google Maps Sat view of their location </li></ul></ul><ul><ul><ul><li>Office Park, Home Office, The “Glass Tower”, Downtown, Rural, etc. </li></ul></ul></ul><ul><ul><li>Searches tied to a “nation bound” search engine path </li></ul></ul><ul><ul><ul><li>i.e. www.google.ca not www.google.com </li></ul></ul></ul><ul><ul><li>Forum Searches </li></ul></ul><ul><ul><ul><li>Google Groups, LinkedIn Groups / Q/A, Industry specific or technology specific groups, etc.. </li></ul></ul></ul>05/19/11
    • 42. 05/19/11 Register for our newsletter for more tips and a free copy of our book www.cascadeinsights.com/newsletter [email_address] [email_address]

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