Beyond Google - Mining the Web for Company Intelligence (Day Two)

  • 1,577 views
Uploaded on

The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights. …

The Donald W. Reynolds hosts Part Two of "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights.

For more information about free training for business journalists, please visit businessjournalism.org.

More in: Technology , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
1,577
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
74
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Theme: Research is only as good as the candidates
  • A bad economy always creates opportunity…
  • Photo Attribution: http://www.flickr.com/photos/aidy87/3513899422/
  • Photo Attribution: http://www.flickr.com/photos/newsbiepix/4381869502/sizes/o/in/photostream/
  • Put a case study, storybook or similar logo here.
  • Put a case study, storybook or similar logo here.
  • Put a case study, storybook or similar logo here.
  • Problem: Find Linux experts, open source oriented project leads, startups, business owners, etc.
  • Problem: Identify CIO’ s and Architects in charge of Mission Critical Application Architectures
  • Problem: Identify CIO’ s and other business leaders in public sector organizations around the world. – County, City, State, and Federal level.
  • Include propeller startup graphic

Transcript

  • 1.  
  • 2.  
  • 3.
    • #1 - You’ re already there….
    • #2 - Well profiled interview candidates…
    • But most importantly…
  • 4.  
  • 5.
    • CTO - NASA
    • CIO – City of Seattle
    • CIO - City of Westminster
        • Buckingham Palace, etc.
    • VP of Cloud Architecture – Yahoo
    • Head of Business Solutions – Dept. of Education – UK
    • Cloud Computing Evangelist at Dell
    • CIO – NSW – Australia
    • Former CTO – CIA
    • VP of IT – Rockwell
    • CIO – Asia / Pacific Chrysler
    • Chief Enterprise Architect - Jeppesen
    • Plus developers, IT pros, Line of Business Leaders, CFO’ s, CEO ’ s of startups, major corporations, Venture Capitalists, etc.
  • 6.  
  • 7.
    • “ Every Person is his or her own brand.” – Reid Hoffman – LinkedIn
  • 8.  
  • 9. 05/19/11
  • 10.
    • Personal Branding meets IDI Recruitment
    • Job Descriptions, Recommendations, Awards, Presentations, Blog Posts, and Status Updates
    • Getting just the right candidate – techniques
  • 11. There is a crack in everything, that’s how the light gets in.” Leonard Cohen
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16. There is a crack in everything, that’s how the light gets in.” Leonard Cohen Filtering
  • 17.  
  • 18.
    • Why Groups?
    • Finding Groups
    • Joining, Leaving, and Lurking
  • 19.  
  • 20.  
  • 21.  
  • 22.  
  • 23.
    • Other Business Social Networks
  • 24.
    • Additional Online Sources
  • 25.  
  • 26. 05/19/11
  • 27.  
  • 28.  
  • 29.  
  • 30.
    • MeetUps
      • Search for session leaders, local meetup leaders,etc.
    • (Industry + Topic) Conferences
      • Review Speaker Lists
      • Look for Attendee Lists
    • Webinar Speakers / Podcast Speakers
  • 31.  
  • 32.
  • 33.  
  • 34.  
  • 35.  
  • 36.  
  • 37.  
  • 38.
    • Shouldn’ t sound like something written by committee
    • Should be:
      • Authentic
        • Looks like something you banged out in a minute (but it really took an hour)
        • Conversational
        • Personal
        • Written in the “ voice ” of the target (uses their lingo)
      • Authentic does not mean a sloppy form letter
      • And most importantly it should always include in the first two to three sentences….
        • Why Me | Why Now
  • 39.  
  • 40.
    • The “Quick” Scan
      • Step #1 – LinkedIn, Xing, Facebook - Profiles
      • Step #2 – Their company’s web site.
      • Step #3 – Internet Wayback Machine (i.e. archive.org)
      • Step #4 – Any public quotes the interview has given in the past or any interviews that they have participated in.
      • Step #5 – Twitter or Blog Feeds
    05/19/11
  • 41.
    • Detailed Interviewee Prep
      • Book’s they’ve written or reviewed
        • Amazon, Visual Bookshelf, Library Thing
      • Presentations they’ve given
        • SlideShare.net, Conference Speaker Searches
      • CV’s they’ve made publicly available
      • Google Maps Sat view of their location
        • Office Park, Home Office, The “Glass Tower”, Downtown, Rural, etc.
      • Searches tied to a “nation bound” search engine path
        • i.e. www.google.ca not www.google.com
      • Forum Searches
        • Google Groups, LinkedIn Groups / Q/A, Industry specific or technology specific groups, etc..
    05/19/11
  • 42. 05/19/11 Register for our newsletter for more tips and a free copy of our book www.cascadeinsights.com/newsletter [email_address] [email_address]