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Beyond Google - Mining the Web for Company Intelligence (Day One)
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Beyond Google - Mining the Web for Company Intelligence (Day One)

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The Donald W. Reynolds hosts "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights. …

The Donald W. Reynolds hosts "Beyond Google - Mining the Web for Company Intelligence," presented by Sean Campbell, co-owner of Cascade Insights.

For more information about free training for business journalists, please visit businessjournalism.org.

Published in: Technology, Business

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  • site:linkedin.com java -”manager” -”director” (~develop | ~design) (Ajax | Struts) Weblogic -recruiter (inurl:pub | inurl:in) -intitle:directory ~ to find related terms “ Oracle Partner *” Replaces * with any word – Oracle Partner Community, etc. oracle partner * * filetype:pdf
  • Transcript

    • 1.  
    • 2.  
    • 3.  
    • 4.  
    • 5.  
    • 6.
      • Tools
        • Tweet Deck
        • Seismic
        • HootSuite
      • Who / What to Follow:
        • Product Managers
        • Sales Team Members
        • Directors of Departments
        • VP’s / CEO’s
        • Product Aligned Twitter Accounts
        • Hashtags for Conferences
        • Topics / Search Combinations
      • Indexes:
        • WeFollow
        • Listorius
        • Etc.
    • 7.
      • 140 characters doesn’t mean much in isolation
      • But 100x140 characters certainly does…
      • What you’ll hear:
        • Who did they just sell to?
        • Who just publicly “dented” their product?
        • Who just publicly “praised” their product?
        • What product did they just launch?
        • What messages are they pushing at conferences?
      05/18/11
    • 8.
      • Twit(url)y
      • TweetFeel
      • Paper.li
      • WorldOfTweets
      05/18/11
    • 9.
      • Jive Software
      05/18/11
    • 10.
      • Social Networking meets Q/A
      • Many other sites were predecessors and are valuable in their own right:
        • Stack Exchange
        • Focus.com
        • LinkedIn Q/A
        • Yahoo Answers
    • 11.  
    • 12. 05/18/11
    • 13.  
    • 14.  
    • 15. 05/18/11
    • 16. 05/18/11
    • 17. 05/18/11
    • 18.  
    • 19.
      • <capture>
      05/18/11
    • 20.  
    • 21.  
    • 22.
      • Reviews, Interview Commentary, Salary Ranges – and even Pictures
      • Good validation process for reviews
      • Nearly any mid size and up company represented well
    • 23. 05/18/11
    • 24.
      • Job posting aggregator
      • API for pulling job posting data
    • 25.  
    • 26.  
    • 27.
      • What is their marketing really saying?
        • Point at:
          • Customer Success Story Feeds
          • Press Release Feeds
          • Product Site Feeds
          • Community Site Feeds
          • Support Forum Feeds
      05/18/11
    • 28. 05/18/11
    • 29.  
    • 30. 05/18/11
    • 31. 05/18/11
    • 32.
      • Compete.com, Quantcast.com
      05/18/11
    • 33.  
    • 34.  
    • 35.
      • Sometimes the conversation “only” happened on video
        • Tradeshow floor interview
        • Magazine Interview
      • A few sites
        • www.blinkx.com
        • www.silobreaker.com
        • www.truveo.com
      05/18/11
    • 36.
      • Non Profits – Guidestar.org
      05/18/11
    • 37.
      • Yahoo, MSN, Google Finance
      • Seekingalpha.com – Earnings call transcripts
      • Investor message boards (boardcentral.com)
      05/18/11
    • 38.
      • Ning
        • GovLoop, etc.
      • Board Tracker
      • Yahoo and Google groups
      • SourceCon
      • IRE
      • Facebook
      • Many, many more
      05/18/11
    • 39.
      • TinEye
        • Search for Partner Logos, Company Logos, etc.
      • Google Image Search
      05/18/11
    • 40.
    • 41.
      • Any mention of “roadmap” on Acme.com’s web site
      05/18/11 roadmap site:acme.com
    • 42.
      • Any PDF files on Acme.com that contain “Plan”
      05/18/11 Plan filetype:pdf site:acme.com
    • 43.
      • Find pages containing “iPhone” where the page URL contains “review”
        • I.E. Find iPhone reviews on sites that do lots of product reviews
          • reviews.cnet.com
      05/18/11 Iphone inurl:review
    • 44.
        • site:www.acme.com
          • “ flubber” Site:www.acme.com/casestudies/*
        • Filetype:pdf, filetype:pptx
        • Filetype:vsd
        • AROUND(3)
          • Searching longer length articles, books, etc.
      05/18/11
        • images.google.com
          • Search for orgcharts - *.vsd
        • - <exclude keyword>
        • Link:<sites that link to a site>
        • Ex: “database” inurl: <“xyz”> site: www.abc.com /* filetype:pdf
    • 45. 05/18/11
    • 46.
      • Google News Timeline
        • Search for News Quotes, Videos, etc.
        • Displayed in a timeline view by Day, Month, Year
        • Easily Filter Query “sources”
      05/18/11 http://newstimeline.googlelabs.com/
    • 47. 05/18/11
    • 48.
    • 49.
      • Big Day 1 Graphic
      05/18/11
    • 50.
      • Twitter
        • Search Terms, Hashtag tracking
      • Google Alerts
        • Keyword based alerts straight to your inbox.
      • Google Reader
        • Groups of high traffic feeds for at arm’s length perusal
          • Pull in Google News Feeds via RSS
          • Review of any relevant company published RSS feeds
          • Search for combinations of product names with key terms – virtualization, management, security, etc. to bubble relevant articles to the top.
      05/18/11
    • 51.
      • Big Week 4 Graphic
      05/18/11
    • 52.
      • Competitor Webcasts / Webinars
      • Recently released case studies
      • Interviews with key executives
      • Reviews of new product announcements
      • Review of Analyst commentary
      • Review of Video Search Sites – interviews, etc.
      • Review of Slideshare for new content
      • Review of LinkedIn company pages for new jobs, significant personnel moves
      • Earnings Calls, Financial Review
      • Review of Support Forums
      05/18/11
    • 53.
    • 54.
      • Customer lists are considered trade secrets and are subject to legal protections
      • It’s important to use legal and ethical means to determine a competitors customers
      • Inappropriate ways to obtain a list of accounts:
        • Hiring a competitor’s former employees and encouraging them to disclose a list of customers
        • Using a false identity or other fraudulent means to get a competitor to provide a customer list, a list of customer references, etc.
        • Dumpster diving
      • However, a fair number of customers can be identified ethically and legally using public sources
      05/18/11
    • 55.
      • Ethical sources of competitor customer information
        • Competitor case studies
        • Resumes
        • Job postings
        • Effective use of web searches via Google or similar engines.
      05/18/11
    • 56.
      • Case studies reveal recent customers
      05/18/11
    • 57.
      • Resumes and Social Networking Profiles
        • Example: LinkedIn Search for XenServer customers
      05/18/11
    • 58.
      • Job Postings
        • Example: Indeed.com search for XenServer customers
      05/18/11
    • 59.
      • Search engines
        • Example: Google search for “powered by XenServer”
      05/18/11
    • 60. 05/18/11 Register for our newsletter for more tips and a free copy of our book www.cascadeinsights.com/newsletter sean@cascadeinsights.com scott@cascadeinsights.com

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