Social Media Breakdown for Small Businesses

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A breakdown of social media for small businesses, including: micro-blogging, blogging, video sharing, bookmarking and more. For more information on small business marketing services, visit: http://bizcentralusa.com/marketing_services.php

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  • I’m pretty sure many of you may have something there- a profile or account setup, but in many cases people aren’t actively engaging on these sites and they aren’t sure what each site can be used for.The goal today is for you to be able to take away some information to get you started with good social media ethics and tactics.So, let’s go ahead and get social!
  • Ask question:When you think of social media, what comes to mind?Many people do think of: social networking interactive marketing video sharing word of mouthThe truth is that each of these are correct and they are all elements of social media and that’s because social media is not just one thing. It is a variety of items, platforms and tools that can be used to share a message. Hopefully we can breakdown some of these elements so you can find out what can work best for your company or organization!
  • So, I’ll tell you what I think of when it comes to social media:Taking Word of Mouth to a Versatile Technological Level with Multiple Platforms and Capabilities!The two girls mimicking the telephone game – you pass the message on one by one, but that is the old way of doing it!Now we have social media, which allows us to pass on a message by dozens, the hundreds, the thousands and even more.It really has just expanded the network that you can reach.It is much like a web that in some way is tied together.
  • Now speaking of the web, let’s take a look at it from a different analogy. Social media can almost be broken like a family.
  • Before we get in to depth on the specifics of some of these platforms, let’s first take a look at why your organization may need social media other than the fact that everyone else is doing it.Aside from the fact that everyone else is doing it – you can get results from utilizing it correctly! Specifically Build Brand AwarenessProvide Better Customer ServicesTo Increase SEO
  • Now before you get started – I know everyone is excited, you want the juice so you can get started, but there are some things to do before you get going. It is extremely important to take the time to start listeningStart Listening!Spend Some Time MonitoringFind Your CompetitionTake NotesIt all comes down to doing your research first before taking action. It will pay off in the long run.
  • A blog can enhance a company’s online reputation and industry credibility!Think of how can you really back your organization It is a place where you can leave opinions and further represent yourselfDue to its interactive nature, a good blog can go far to enhance the visibility of brands, goods, and services. In many cases it can act as the main source for much of the content you will post to other social media outlets.
  • Benefits of Blogging for Business:Search engines, and Google in particular, love blogs. A blog naturally tends to rank better in search results.A good blog also encourages natural link building.If the blog relates to its visitors, traffic will build as will the audience loyalty.
  • Steps to Getting Started:What will the blog be about?Define your topic and stick to it – stay loyal to your target audienceWho in your company will be in charge of the blog?Who will be the editor – not necessarily the only writerHow often will you make an entry?Come up with an editorial calendar – maybe once or twice a weekBefore you get started DO YOUR RESEARCH!Establish yourself first as an expert by reading and commenting on other blogs that you can make a valuable contribution to.
  • Micro-blogging is a form of blogging. Extremely focused on real-time postingContent is typically much smaller than a typical blog.An entry could consist of nothing but a short sentence fragment, image or embedded video. Use URL shorteners
  • How Companies Can Use Micro Blogging:Product/Service PromotionGo about your promotions in a tactful manner where you are engaging with other and inviting participationEvent PromotionShare the special events you have going on – even more use it post live updates during the eventCommunity OutreachWhere you provide valuable information to people when it matters – When Hurricain Katrina hit many stores would post special hours of operation etc.Information DistributionCase studies, stating your case through educational material – what are they going to find out that they didn’t already knowCustomer ServiceFollow up and resolve on issues, show courtesy when deserved.
  • Social Networking is really how the 21st century communicates.
  • A social networking site is a website where individuals or companies can set up an online profile, add links to other profiles. Generally, users are able to post information, including photographs, videos, blog entries etc.A Variety of Differing Sites:FacebookRyzeMySpaceLinkedInMixxFind your niche sites
  • Now when you get involved with social networking you have to think passive and indirect.Think Passive and Indirect:Listen, Share & be HumbleBe YourselfPeople want to know that there are real humans behind the business façadeLet your hair down and be a bit more relaxedJoin Groups that are of Interest to you where you will be of Value to the MembersA great way to start finding people to connect withDon’t Treat it Like a Direct Advertising PlatformWhile it is a cost effective way to promote your organization you can’t treat it as an ad.Keyword: Networking – Building relationships to foster future activity
  • According to ComScore Media Metrix, web video is now considered "mainstream.“More than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month.Video simply engages people in a way that static text and images cannot
  • Will it Blend” Case Study :Blendtec’s first “Will it Blend” video featured a man in a lab coat turning a handful of glass marbles into dust. The video has received over 3.8 million views since it was put online in 2006. Since, the company has created over 90 “Will it Blend?” videos, & served up tens of millions of views.
  • Ways your Business Could use Video:Interviews with Important FiguresSpecial Events or ContestsProduct PromotionCustomer TestimonialsHow-To or DemonstrationsViralCorporate Overview
  • Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources.Consumers can look at what other people have found interesting enough to tag. Most social bookmarking sites allow people to browse through the items based on most popular, recently added, or belonging to a certain category.
  • Benefits of Social Bookmarking:The possibility of being seen by thousands!An effective way to get backlinks to your website.A Cost-Effective PR Tool!
  • Social Media Breakdown for Small Businesses

    1. 1. Social Media Breakdown<br />Key Speaker<br />Nicole Roach<br />Marketing Coordinator<br />BizCentral USA<br />Administrator<br />David Pulver<br />BizCentral USA<br />HBIF Meeting 12-09<br />A Webinar By:<br />
    2. 2. Welcome!<br />BizCentral USA: A “One-stop” resource center for startup, small & midsized businesses nationwide!<br />Key Speaker: Nicole Roach<br />Questions<br />Recorded Webinar Available At:<br />http://www.bizcentralusa.com/webinararchive/index.php<br />
    3. 3. Agenda<br />The New Realm of Social Media<br />5 Methods of Social Media<br />Integrating your Social Media Campaigns to Maximize ROI<br />
    4. 4. A Social Media Breakdown!<br />
    5. 5. Let’s Go Social!<br />When you Think of Social Media What Comes to Mind?<br />Social Networking?<br />Interactive Marketing?<br />Video Sharing?<br />Word of Mouth?<br />
    6. 6. What I Think Of…<br />Taking Word of Mouth to a Versatile Technological Level with Multiple Platforms and Capabilities!<br />
    7. 7. The Social Media Family Tree<br />Social Media Platforms<br />MicroBlogging<br />Video Sharing<br />Photo Sharing<br />RSS<br />Blogging<br />Social Networking<br />Bookmarking<br />
    8. 8. Why Do You Need Social Media?<br />Build Brand Awareness<br />Provide Better Customer Services<br />To Increase SEO<br />
    9. 9. Before you Get Started<br /><ul><li>Start Listening!
    10. 10. Spend Some Time Monitoring
    11. 11. Find Your Competition
    12. 12. Take Notes</li></li></ul><li>5 Methods To Start Using<br /><ul><li>Blogging
    13. 13. Micro-blogging
    14. 14. Social Networking
    15. 15. Video Sharing
    16. 16. Bookmarking</li></li></ul><li>Blogging<br /><ul><li>A blog can enhance a company’s online reputation and industry credibility!
    17. 17. Due to its interactive nature, a good blog can go far to enhance the visibility of brands, goods, and services.</li></li></ul><li>Blogging<br /><ul><li>Benefits of Blogging for Business:
    18. 18. Search engines, and Google in particular, love blogs.
    19. 19. A blog naturally tends to rank better in search results.
    20. 20. A good blog also encourages natural link building.
    21. 21. If the blog relates to its visitors, traffic will build as will the audience loyalty.</li></li></ul><li>Blogging<br /><ul><li>Steps to Getting Started:
    22. 22. What will the blog be about?
    23. 23. Who in your company will be in charge of the blog?
    24. 24. How often will you make an entry?
    25. 25. Before you get started DO YOUR RESEARCH!</li></li></ul><li>Micro Blogging<br /><ul><li>Micro blogging is a form of blogging.
    26. 26. Content is typically much smaller than a typical blog.
    27. 27. An entry could consist of nothing but a short sentence fragment, image or embedded video.
    28. 28. Use URL shorteners</li></li></ul><li>Micro Blogging<br /><ul><li>How Companies Can Use Micro Blogging:
    29. 29. Product/Service Promotion
    30. 30. Event Promotion
    31. 31. Community Outreach
    32. 32. Information Distribution
    33. 33. Customer Service</li></li></ul><li>Social Networking<br />“How the 21st Century Communicates!”<br />
    34. 34. Social Networking<br /><ul><li>A social networking site is a website where individuals or companies can set up an online profile, add links to other profiles. Generally, users are able to post information, including photographs, videos, blog entries etc.
    35. 35. A Variety of Differing Sites:
    36. 36. Facebook
    37. 37. Ryze
    38. 38. MySpace
    39. 39. LinkedIn</li></li></ul><li>Social Networking<br /><ul><li>Think Passive and Indirect:
    40. 40. Listen, Share & be Humble
    41. 41. Be Yourself
    42. 42. Join Groups that are of Interest to you where you will be of Value to the Members
    43. 43. Don’t Treat it Like a Direct Advertising Platform</li></li></ul><li>Video Sharing<br /><ul><li>According to ComScore Media Metrix, web video is now considered "mainstream.“
    44. 44. More than 167 million viewers in the U.S. watched an average of 167 videos each, while YouTube reached 1 billion views per day – or 41 million views per hour – in the same month.
    45. 45. Video simply engages people in a way that static text and images cannot</li></li></ul><li>Video Sharing<br /><ul><li>“Will it Blend” Case Study :
    46. 46. Blendtec’s first “Will it Blend” video featured a man in a lab coat turning a handful of glass marbles into dust.
    47. 47. The video has received over 3.8 million views since it was put online in 2006.
    48. 48. http://www.youtube.com/watch?v=3OmpnfL5PCw&feature=player_embedded</li></li></ul><li>Video Sharing<br /><ul><li>Ways your Business Could use Video:
    49. 49. Interviews with Important Figures
    50. 50. Special Events or Contests
    51. 51. Product Promotion
    52. 52. Customer Testimonials
    53. 53. How-To or Demonstrations
    54. 54. Viral
    55. 55. Corporate Overview</li></li></ul><li>Social Bookmarking<br /><ul><li>Social bookmarking is a method for Internet users to share, organize, search, and manage bookmarks of web resources.
    56. 56. Consumers can look at what other people have found interesting enough to tag.
    57. 57. Most social bookmarking sites allow people to browse through the items based on most popular, recently added, or belonging to a certain category.</li></li></ul><li>Social Bookmarking<br /><ul><li>Benefits of Social Bookmarking:
    58. 58. The possibility of being seen by thousands!
    59. 59. An effective way to get backlinks to your website.
    60. 60. A Cost-Effective PR Tool!</li></li></ul><li>Integrating your Efforts<br />
    61. 61. Summary<br /><ul><li>Listen First and Learn
    62. 62. Provide Valuable Information
    63. 63. Be Personable & Unique
    64. 64. Be Passive
    65. 65. Integrating your Methods is Best
    66. 66. Only take on what you can Handle</li></li></ul><li>Don’t Go At It Alone!<br /><ul><li>BizCentral Small Business Services
    67. 67. Business Plan Writing
    68. 68. Business Certifications
    69. 69. Incorporation
    70. 70. Website Development
    71. 71. Graphic Design
    72. 72. Marketing
    73. 73. Bookkeeping & Accounting
    74. 74. Nonprofit Services</li></li></ul><li>Special Promotion<br />
    75. 75. Upcoming Webinars<br /><ul><li>Basic FinancialManagement, Bookkeeping, & Accounting:
    76. 76. 6-22-2010 3pm EST</li></li></ul><li>Q & A<br /><ul><li>Contact Us
    77. 77. Nicole Roach: Nicole@bizcentralusa.com
    78. 78. David Pulver: David@bizcentralusa.com
    79. 79. Visit www.BizCentralUSA.com or Call 407-857-9002</li></ul>Find Us On:<br />Facebook Fan Page: <br />BizCentral USA<br />www.twitter.com/bizcentralusa<br />

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