Partner Training: Marketing & Networking Tools

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A short training presentation on Marketing and networking tools for BizCentral & CharityNet USA partners.

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Partner Training: Marketing & Networking Tools

  1. 1. Partner Service & Sales Training<br />Marketing & Networking Tools<br />
  2. 2. Introduction<br />Introduction<br />Webinars & Conferences<br />Free Marketing Review<br />Email Newsletter<br />Available Stationary<br />Sales Kit & Operational Manual<br />
  3. 3. Introduction<br />As you probably already know, partner marketing can be one of the most simple and effective ways to earn additional revenue for your business. <br />We are fully confident that as an active partner, our alliance will prove to be an effective and rewarding opportunity!<br />Understanding the information and tools available to you is key in effectively networking and promoting your partner business.<br />
  4. 4. Tools Provided<br />BizCentral USA provides you with a variety of marketing tools to get started with, including:<br />Webinar & Conference Access and Materials: With this, you will be able to host live online webinars and conferences that will build your reputation and credibility.<br />Free Marketing Review: Everyone appreciates a free service. Our ‘Free Marketing Review’ will identify strengths and weaknesses in clients marketing initiatives.<br />Bi-weekly Email Newsletter: One of the most cost-effective ways to sustain and build on to client relationships.<br />Giveaways & Promotions: Information on current special promos we have going on.<br />
  5. 5. Webinars & Conferences<br />Introduction<br />Webinars & Conferences<br />Free Business Review<br />Email Newsletter<br />Available Stationary<br />Sales Kit & Operational Manual<br />
  6. 6. What is a Webinar?<br /><ul><li>A Webinar is basically an online seminar, in which a moderator presents information to an audience.
  7. 7. All the participants “gather” virtually, each at his or her own computer, for an online meeting of sorts.
  8. 8. While a Webinar doesn’t involve face-to-face contact per se, it can nonetheless be a very valuable way to keep in touch with clients, and attract new clients.
  9. 9. Webinars are typically offered free or at very low cost to attendees.
  10. 10. When offered live, most webinar formats allow attendees to ask questions and give feedback.</li></li></ul><li>Benefits of Offering a Webinar<br />There are many business benefits to hosting a webinar, they include:<br />A company can reach a larger audience <br />Webinars have minimal cost associated with them<br />You can digitally record and allow future playback<br />You have the ability to sell products and services through a webinar<br />A company can build credibility and awareness in its industry or niche area<br />Build your client and opt-in list<br />
  11. 11. Webinars & Conferences<br />BizCentral will provide you with a wide range of webinar presentations to use to assist you in attaining clients, building credibility and promote networking.<br />Each webinar serves as an educational presentation on a variety of small business topics.<br />Additionally, you can invite people to attend the webinars we host and you will get the credit if they convert to a sale.<br />
  12. 12. Free Business Review<br />Introduction<br />Webinars & Conferences<br />Free Business Review<br />Email Newsletter<br />Available Stationary<br />Sales Kit & Operational Manual<br />
  13. 13. Importance of Marketing<br />Marketing is one of the most important elements in growing a business. Not only is marketing the image that you present to the public, but it is also how and where you are connecting to your clients.<br />By effectively targeting your marketing efforts, your company can increase sales, raise brand awareness and gain a valuable understanding of what your target market wants. <br />Today there are many forms of marketing outside of the traditional methods that many are not aware of. <br />A business review will identify strengths and weaknesses in an organization’s current marketing initiatives and offer solutions and suggestions to maximize their awareness and identity.<br />
  14. 14. Free Business Review<br />A complete website analysis on keyword use, W3C compliance, competition comparison and more.<br />Branding & Traditional Marketing Evaluation<br />Logo, Collateral, Networking and more.<br />Web Marketing Evaluation<br />Press Releases, Articles, E‐newsletters, Directories and more.<br />Advertising<br />Print, Online, Radio and more.<br />Social Media & SEO<br />Blogs, social networking, podcasting and more.<br />
  15. 15. Steps to the Business Review<br />Clients will complete an online questionnaire where they will be asked a variety of questions about their current business initiatives.<br />BizCentral USA’s SEO specialist will run a scan of their website that will produce a custom report on their keyword analysis, search engine optimization, W3C compliance and more.<br />A business consultant will contact them to discuss the results of the business review and the steps they can take to increase sales and maximize their brand awareness. In addition, they will be sent an electronic copy of their customized website report.<br />
  16. 16. Email Newsletter<br />Introduction<br />Webinars & Conferences<br />Free Marketing Review<br />Email Newsletter<br />Available Stationary<br />Sales Kit & Operational Manual<br />
  17. 17. Importance of Email Newsletters<br />Newsletters can act as a method of updating a customer base on current business happenings, fundraisers and events. <br />By maintaining a constant stream of communication with current clients, not only will a company form a better relationship with them, but the door will be left open for future sales and add-ons.<br />
  18. 18. Monthly Partner E-newsletter<br />
  19. 19. Prospecting<br />In addition to the monthly partner email, you will also receive all other email marketing communications:<br />Monthly Small Biz Newsletter<br />Special Promotions<br />Webinar Invitations<br />
  20. 20. Available Collateral<br />Introduction<br />Webinars & Conferences<br />Free Marketing Review<br />Email Newsletter<br />Available Stationary<br />Sales Kit & Operational Manual<br />
  21. 21. Business Collateral<br />As a partner, you will have the option to utilize over a dozen co-branded flyers that are sent to you in their electronic format.<br />Business Services<br />Marketing Services<br />Business Certifications<br />Business Plans<br />SEO Services<br />Top Reasons Businesses Fail<br />And More!<br />
  22. 22. Business Collateral<br />BizCentral USA can provide you with additional customized stationary upon your request, such as:<br />Business Cards<br />Letter Heads<br />Online graphics <br />Flyers<br />Brochures<br />And more.<br />We can provide you any additional collateral that you may need, at a low-cost, partner discounted price!<br />
  23. 23. Collateral Examples<br />
  24. 24. Sales Kit & Operational Manual<br />Introduction<br />Webinars & Conferences<br />Free Marketing Review<br />Email Newsletter<br />Available Stationary<br />Sales Kit & Operational Manual<br />
  25. 25. Sales Kit & Operational Manual<br />As you probably already know, you have received a Sales Kit & Operational Manual.<br />Included is everything a partner will need to begin to:<br />Familiarize yourself with our service process<br />Learn all about our products and services<br />Review frequently asked questions<br />Compile additional resources<br />Make sales!<br />
  26. 26. Operational Manual<br />Operational Manual Includes:<br />Customized Business Plan<br />FAQ’s<br />Partner Pricing Guide<br />Service Process<br />Product Questionnaire<br />Terms of Service<br />Additional Resources<br />
  27. 27. Sales Kit <br />Sales Kit Includes:<br />About Us<br />Current Promotions<br />501c3<br />Grant writing<br />Web design<br />Bookkeeping Accounting<br />Marketing and SEO<br />Graphic Design<br />Sales Forms<br />
  28. 28. Conclusion<br />Our goal is to see you succeed!<br />We are committed to provided ongoing support and answers to all of your questions.<br />We will commit to keeping you updated and aware of all BizCentral USA events, initiatives, promotions and more.<br />With future plans of transitioning to a production-only backend, we will leave additional market share for you, the partner.<br />Since we work with clients nationwide, our only disadvantage is that our operations are 95% Internet based. As a partner, you cross out this disadvantage by providing a local presence in your territory.<br />

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