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Partner Training: Marketing & Networking Tools

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A short training presentation on Marketing and networking tools for BizCentral & CharityNet USA partners.

A short training presentation on Marketing and networking tools for BizCentral & CharityNet USA partners.

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Transcript

  • 1. Partner Service & Sales Training
    Marketing & Networking Tools
  • 2. Introduction
    Introduction
    Webinars & Conferences
    Free Marketing Review
    Email Newsletter
    Available Stationary
    Sales Kit & Operational Manual
  • 3. Introduction
    As you probably already know, partner marketing can be one of the most simple and effective ways to earn additional revenue for your business.
    We are fully confident that as an active partner, our alliance will prove to be an effective and rewarding opportunity!
    Understanding the information and tools available to you is key in effectively networking and promoting your partner business.
  • 4. Tools Provided
    BizCentral USA provides you with a variety of marketing tools to get started with, including:
    Webinar & Conference Access and Materials: With this, you will be able to host live online webinars and conferences that will build your reputation and credibility.
    Free Marketing Review: Everyone appreciates a free service. Our ‘Free Marketing Review’ will identify strengths and weaknesses in clients marketing initiatives.
    Bi-weekly Email Newsletter: One of the most cost-effective ways to sustain and build on to client relationships.
    Giveaways & Promotions: Information on current special promos we have going on.
  • 5. Webinars & Conferences
    Introduction
    Webinars & Conferences
    Free Business Review
    Email Newsletter
    Available Stationary
    Sales Kit & Operational Manual
  • 6. What is a Webinar?
    • A Webinar is basically an online seminar, in which a moderator presents information to an audience.
    • 7. All the participants “gather” virtually, each at his or her own computer, for an online meeting of sorts.
    • 8. While a Webinar doesn’t involve face-to-face contact per se, it can nonetheless be a very valuable way to keep in touch with clients, and attract new clients.
    • 9. Webinars are typically offered free or at very low cost to attendees.
    • 10. When offered live, most webinar formats allow attendees to ask questions and give feedback.
  • Benefits of Offering a Webinar
    There are many business benefits to hosting a webinar, they include:
    A company can reach a larger audience
    Webinars have minimal cost associated with them
    You can digitally record and allow future playback
    You have the ability to sell products and services through a webinar
    A company can build credibility and awareness in its industry or niche area
    Build your client and opt-in list
  • 11. Webinars & Conferences
    BizCentral will provide you with a wide range of webinar presentations to use to assist you in attaining clients, building credibility and promote networking.
    Each webinar serves as an educational presentation on a variety of small business topics.
    Additionally, you can invite people to attend the webinars we host and you will get the credit if they convert to a sale.
  • 12. Free Business Review
    Introduction
    Webinars & Conferences
    Free Business Review
    Email Newsletter
    Available Stationary
    Sales Kit & Operational Manual
  • 13. Importance of Marketing
    Marketing is one of the most important elements in growing a business. Not only is marketing the image that you present to the public, but it is also how and where you are connecting to your clients.
    By effectively targeting your marketing efforts, your company can increase sales, raise brand awareness and gain a valuable understanding of what your target market wants.
    Today there are many forms of marketing outside of the traditional methods that many are not aware of.
    A business review will identify strengths and weaknesses in an organization’s current marketing initiatives and offer solutions and suggestions to maximize their awareness and identity.
  • 14. Free Business Review
    A complete website analysis on keyword use, W3C compliance, competition comparison and more.
    Branding & Traditional Marketing Evaluation
    Logo, Collateral, Networking and more.
    Web Marketing Evaluation
    Press Releases, Articles, E‐newsletters, Directories and more.
    Advertising
    Print, Online, Radio and more.
    Social Media & SEO
    Blogs, social networking, podcasting and more.
  • 15. Steps to the Business Review
    Clients will complete an online questionnaire where they will be asked a variety of questions about their current business initiatives.
    BizCentral USA’s SEO specialist will run a scan of their website that will produce a custom report on their keyword analysis, search engine optimization, W3C compliance and more.
    A business consultant will contact them to discuss the results of the business review and the steps they can take to increase sales and maximize their brand awareness. In addition, they will be sent an electronic copy of their customized website report.
  • 16. Email Newsletter
    Introduction
    Webinars & Conferences
    Free Marketing Review
    Email Newsletter
    Available Stationary
    Sales Kit & Operational Manual
  • 17. Importance of Email Newsletters
    Newsletters can act as a method of updating a customer base on current business happenings, fundraisers and events.
    By maintaining a constant stream of communication with current clients, not only will a company form a better relationship with them, but the door will be left open for future sales and add-ons.
  • 18. Monthly Partner E-newsletter
  • 19. Prospecting
    In addition to the monthly partner email, you will also receive all other email marketing communications:
    Monthly Small Biz Newsletter
    Special Promotions
    Webinar Invitations
  • 20. Available Collateral
    Introduction
    Webinars & Conferences
    Free Marketing Review
    Email Newsletter
    Available Stationary
    Sales Kit & Operational Manual
  • 21. Business Collateral
    As a partner, you will have the option to utilize over a dozen co-branded flyers that are sent to you in their electronic format.
    Business Services
    Marketing Services
    Business Certifications
    Business Plans
    SEO Services
    Top Reasons Businesses Fail
    And More!
  • 22. Business Collateral
    BizCentral USA can provide you with additional customized stationary upon your request, such as:
    Business Cards
    Letter Heads
    Online graphics
    Flyers
    Brochures
    And more.
    We can provide you any additional collateral that you may need, at a low-cost, partner discounted price!
  • 23. Collateral Examples
  • 24. Sales Kit & Operational Manual
    Introduction
    Webinars & Conferences
    Free Marketing Review
    Email Newsletter
    Available Stationary
    Sales Kit & Operational Manual
  • 25. Sales Kit & Operational Manual
    As you probably already know, you have received a Sales Kit & Operational Manual.
    Included is everything a partner will need to begin to:
    Familiarize yourself with our service process
    Learn all about our products and services
    Review frequently asked questions
    Compile additional resources
    Make sales!
  • 26. Operational Manual
    Operational Manual Includes:
    Customized Business Plan
    FAQ’s
    Partner Pricing Guide
    Service Process
    Product Questionnaire
    Terms of Service
    Additional Resources
  • 27. Sales Kit
    Sales Kit Includes:
    About Us
    Current Promotions
    501c3
    Grant writing
    Web design
    Bookkeeping Accounting
    Marketing and SEO
    Graphic Design
    Sales Forms
  • 28. Conclusion
    Our goal is to see you succeed!
    We are committed to provided ongoing support and answers to all of your questions.
    We will commit to keeping you updated and aware of all BizCentral USA events, initiatives, promotions and more.
    With future plans of transitioning to a production-only backend, we will leave additional market share for you, the partner.
    Since we work with clients nationwide, our only disadvantage is that our operations are 95% Internet based. As a partner, you cross out this disadvantage by providing a local presence in your territory.