3. AFFECT
COGNITION
BEHAVIOUR
IMPACT OF COGNITION
PERCEPTION OF WHATAFFECT IS
RESPONSIVE ACTION OF THERE
4. R ELATIONSHIP B ETWEEN THE
COMPONENTS
Cognitive = Evaluation
My Supervisor gave a
promotion to a co-worker
who deserved it less than
me . MY supervisor is
unfair
Negative
Affective = Feeling Attitude
I dislike my supervisor towards
Supervisor
Behavorial = acction
I’m looking for other work;
I’ve complained about my
supervisor to anyone who
would listen
5. C OGNITIVE DISONANCE
In psychology, cognitive dissonance
refers to the feelings of discomfort
and unease that arise when there is a
discrepancy between our beliefs and
behaviors.
6.
7. K EY LEARNINGS
Why is Cognitive Dissonance Important?
Cognitive dissonance plays a role in many value judgments, decisions
and evaluations. Becoming aware of how conflicting beliefs impact the
decision-making process is a great way to improve your ability to make
faster and more accurate choices.
Here are three key strategies to reduce or minimize cognitive dissonance:
Focus on more supportive beliefs that outweigh the dissonant belief or
behavior.
Reduce the importance of the conflicting belief.
Change the conflicting belief so that it is consistent with other beliefs
or behaviors.
8.
9. K EY D EFINITIONS
Job satisfaction: Positive feeling about one’s job resulting
from an evaluation of its characteristics
Job Involvement: the degree to which a person identifies
with a job, actively participates in it, and considers
performance important to self worth
Psychological empowerment: Employees’ belief in the
degree to which they affect their work environment, their
competence, their meaningfulness and their perceived
autonomy in their work
Organizational Commitment: The degree to which an
employee identifies with a particular organization and its
goals and wishes to maintain membership in the
organization.
10. ORGANIZATIONAL COMMITMENT
Affective Commitment: An emotional attachment to an
organization and a belief in its values
Continuance Commitment: The perceived economic value
of remaining with an organization compared with leaving
it.
Normative Commitment: An obligation to remain with an
organization for moral or ethical reasons.
11.
12. KEY ISSUES
Measurement
CAUSES
Job
Single global Summation of
Rating Personality
Job Facets
Conditions