Soundbuzz’s Music Strategy for Asia-Pacific
Laudon/Laudon MIS 12/e: pages 148-149
1. Analyze Soundbuzz and its business strategy. What strategies did it develop for dealing with the competition?
2. What are the critical elements for an online music service? Using the value chain model, analyze Soundbuzz’s business processes.
3. Why did Motorola acquire Soundbuzz? What synergies will be created through this partnership?
4. What else could Soundbuzz do to improve its business model? What can it learn from iTunes?
Made and presented for the course Management Information Systems at the Viadrina University, winter term 2012/2013.
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