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Nordea goes green with IT      Management Information Systems                         12.11.2012
Outline1. What business, personal, and social costs are involved when traveling by   airplane between Copenhagen and Helsi...
o Largest financial services group in Northern Europeo Operating in 9 home markets  highly distributed  geographical orga...
Costs forair travel Business oSubstantial amount for flight tickets, transfer, comfort class Personal oAlways on the move,...
Business and Environment
IT - culprit to environmentalproblemsComputer Power Consumption  o two main Problems:  1. limiting power to run the    com...
IT – solution to environmentalproblemsIn the area of computer powerconsumption:                                    Savings...
IT – solution to environmentalproblemsOn the server side:oserver virtualization – aim: reduce the number of physical machi...
IT – the crucial key roleby 2016 comply with the „European Uniondirective on energy use“   o   reduce energy consumption b...
Corporate social responsibilityo aim: guidelines for ethically and  socially responsible behavioro Satisfy requirements of...
Corporate social responsibilityo Lowers economic efficiency and profito Greenwashingo Increases costs in organization and ...
Carbon Disclosure Project
Key factso   Independent not-for-profit organizationo   aim: prevent climate change & protect natural resourceso   World l...
How does CDP work?o requests standardized carbon and climate change informationo questionnaires send to companies on behal...
It’s working!
Which organizations areinvolved?
For or against suchorganizations?„The work of the Carbon Disclosure Project is crucial to the success ofglobal business in...
Thank you!o   What is your opinion about    “Green IT”? Should every    company take this subject into    account?
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Nordea goes green with IT

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Nordea goes Green with IT
Laudon/Laudon MIS 12/e: pages 216-217

1. What business, personal, and social costs are involved when traveling by airplane between Copenhagen and Helsinki?
2. How can IT be both the culprit and the solution to environmental problems?
3. What are the arguments against corporate social responsibility?
4. Visit the page https://www.cdproject.net. What is the CDP’s aim? What organizations are involved? Are you pro or against such organizations? Explain why?

Made and presented for the course Management Information Systems at Viadrina University, winter term 2012/2013.

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  • Transcript of "Nordea goes green with IT"

    1. 1. Nordea goes green with IT Management Information Systems 12.11.2012
    2. 2. Outline1. What business, personal, and social costs are involved when traveling by airplane between Copenhagen and Helsinki?2. How can IT be both the culprit and the solution to environmental problems?3. What are the arguments against corporate social responsibility?4. Visit the page https://www.cdproject.net. What is the CDP’s aim? What organizations are involved? Are you pro or against such organizations? Explain why?
    3. 3. o Largest financial services group in Northern Europeo Operating in 9 home markets  highly distributed geographical organizationo Efforts to integrate CSR in their businesso Best bank in the Nordic CDP report
    4. 4. Costs forair travel Business oSubstantial amount for flight tickets, transfer, comfort class Personal oAlways on the move, stress oNo time for friends and family Social oHigh carbon dioxide emissions oGlobal warming
    5. 5. Business and Environment
    6. 6. IT - culprit to environmentalproblemsComputer Power Consumption o two main Problems: 1. limiting power to run the computer park 2. find innovative ways of cooling down computers in use
    7. 7. IT – solution to environmentalproblemsIn the area of computer powerconsumption: Savings: 647 tons of carbon annually
    8. 8. IT – solution to environmentalproblemsOn the server side:oserver virtualization – aim: reduce the number of physical machines consuming powerIncrease Technology usage:oaim: reduction of air travel and the improvementof collaborative work qualityovideoconferencing equipmentoWeb cameras, headsets, and software for two-party video calls
    9. 9. IT – the crucial key roleby 2016 comply with the „European Uniondirective on energy use“ o reduce energy consumption by 15 % o reduce travel by 30 % o reduce paper consumption by 50 % It will be both a part of the problem as well as part of the solution!
    10. 10. Corporate social responsibilityo aim: guidelines for ethically and socially responsible behavioro Satisfy requirements of key stakeholder groupso Strengthen relationships, reputationo Improves value
    11. 11. Corporate social responsibilityo Lowers economic efficiency and profito Greenwashingo Increases costs in organization and social environmento Imposes hidden costs passed onto stakeholderso Requires skills business may lackso Places responsibility on business rather than individuals, or governmentso Few standards to evaluate and control actions
    12. 12. Carbon Disclosure Project
    13. 13. Key factso Independent not-for-profit organizationo aim: prevent climate change & protect natural resourceso World largest self-reported climate change data
    14. 14. How does CDP work?o requests standardized carbon and climate change informationo questionnaires send to companies on behalf of institutional investors that endorse the project as ‘CDP signatories’o Companies are thereby encouraged to account for and be transparent about environmental risko drive investment flows towards a low carbon and more sustainable economy
    15. 15. It’s working!
    16. 16. Which organizations areinvolved?
    17. 17. For or against suchorganizations?„The work of the Carbon Disclosure Project is crucial to the success ofglobal business in the 21st century…helping persuade companiesthroughout the world to measure, manage, disclose and ultimatelyreduce their greenhouse gas emission. No other organization isgathering this type of corporate climate change data and providing itto the marketplace.“ Ban Ki-moon, Secretary General, United Nations Pro CDP – helps cutting costs on the company side while protecting natural resources on the other side
    18. 18. Thank you!o What is your opinion about “Green IT”? Should every company take this subject into account?
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