Knowing the Drill: Virtual Teamwork at BP

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1. What pilot system did BP implement? Why was it important for BP to have such a solution?
2. What are BP’s benefits resulting from the introduced system? What other branches could
particularly profit from this kind of KM?
3. How do you think Virtual Teamwork has changed operational processes at BP?
4. Can you imagine the use of KM solutions described in the case in the educational field (universities, scientific institutes)?

Made and presented for the course Management Information Systems at Viadrina University, winter term 2012/2013.

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  • BP is one of the world's leading international oil and gas companies, providing its customers with fuel for transportation, energy for heat and light, retail services and petrochemicals products for everyday items. They try to create value across the entire hydrocarbon value chain. As we can see…
  • Guidance Support Collaboration across time, distance, organizational structure barriers Efficiency in achievement of business goals and decision making Creativity Synergies in a federation of assets Enthusiasm Link between innovations Better Teamwork Reducing time for problem identification and solution Less miscommunication Lower expenses: reduction of travelling, number of meetings More trust and valuable commitments Compressed time frames Meeting target dates Knowledge transfer Nullify distance Increased productivity Video reports Organizational learning
  • Guidance Support Collaboration across time, distance, organizational structure barriers Efficiency in achievement of business goals and decision making Creativity Synergies in a federation of assets Enthusiasm Link between innovations Better Teamwork Reducing time for problem identification and solution Less miscommunication Lower expenses: reduction of travelling, number of meetings More trust and valuable commitments Compressed time frames Meeting target dates Knowledge transfer Nullify distance Increased productivity Video reports Organizational learning
  • Scientific: scientist working on a project from different location  use combined resources to find a solution Different cultural backgrounds  more diverse perspective on problems -> optimal solutions
  • Knowing the Drill: Virtual Teamwork at BP

    1. 1. Knowing the Drill:Virtual Teamwork at BP Management Information Systems 14.01.2013
    2. 2. Outline1. What pilot system did BP implement? Why was it important for BP?2. What are BP’s benefits? What other branches could profit from this kind of KM?3. How VT has changed operational processes at BP?4. The possible use of KM solutions described in the case in the educational field.
    3. 3. BP’s activitiessource: http://www.bp.com
    4. 4. Pilot project• Reorganization -> 42 business assets -> communication is essential• Pilot project “Virtual Teamwork”• Project design: o independent group (from diverse parts of the company) o objective: behavior and work pattern change (not just technology) o start: December 1994
    5. 5. Pilot project• “Client” Package: o videoconferencing equipment o multimedia e-mail o application sharing and so on• Connection: ISDN, satellite link• Goals: o improved decision-making o cost reduction o compliance to schedules o creative problem-solving
    6. 6. BP’s benefits • Guidance and Support • Collaboration across time, distance, organizational structure barriers • Efficiency in achievement of business goals and decision making • Creativity • Synergies in a federation of assets
    7. 7. BP’s benefits (cont.)• Reducing time for problem identification and solution• Less miscommunication• Lower expenses: reduction of travelling, number of meetings• More trust and valuable commitments• Compressed time frames• Meeting target dates
    8. 8. Other benefiting branches• Within BP: o Across organizational barriers o Especially connecting finished projects with new ones (oil platforms) to use gained knowledge  better learning curve o Work in new ways: every asset (of 42) o Operational workers and management• Other organizations/companies: o Companies operating globally with big knowledge base o E.g. car manufacturer with production sites in different countries or health care industry searching for new drugs
    9. 9. Changes in operational processes• Operational process = standardized approach to all performed activities• Virtual Teamwork: Continuous learning and knowledge sharing as company norm• Away from plain standardization and outdated procedures• Due to training and coaching: creative approach on completing work and tasks• Better level of communication and higher commitment
    10. 10. KM solutions in the educational field• Videoconferencing & video clips: video lectures (recorded and online)• Multimedia e-mail: convenient work on projects• Application and boards sharing: effective discussions and problem-solving• Web based information portals: Moodle, Hisportal, web site (consistency is needed)• Other ways of sharing files and information: dropbox, social networking, wikis, crowdsourcing
    11. 11. Thank you for attention!

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