1. What is Supply Chain Management about? What has to be managed?
2. Why is effective supply chain management (SCM) crucial for companies like Apple? Give examples
for Apple’s successes related to effective SCM.
3. Analyze Apple’s supply chain management. How does the company use SCM to achieve
operational excellence? Mention some interesting tricks used by Apple.
4. What other companies rely heavily on SCM? Give one concrete example.
Made and presented for the course Management Information Systems at Viadrina University, winter term 2012/2013.
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