Marketing Birmingham Public Library's Digital Collections

Slide 1: Marketing Birmingham Public Library’s Digital Collections SOLINET User’s Group Meeting March 14, 2008 Melinda Shelton Birmingham Public Library

Slide 2: Birmingham Public Library Hosted Site since 2004 Total number of items 5730 Photos 1405 Clippings 816 Maps 687 Documents 2462 Yearbooks 360 2

Slide 3: Collections Photographs Newspaper Clippings Maps Documents (books and pamphlets) Yearbooks 3

Slide 4: How can we highlight and advertise our collections? 4

Slide 5: CONTENTdm Custom Queries and Results Enables creation of custom Web interfaces and search options Five types of queries available – Simple hyperlink – Drop-down list – Index box – Text box – Browse collection 5

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Slide 11: Pushing Our Collections Out •Websites •Databases •Links •Social Software 11

Slide 12: Library Website 12

Slide 13: Subjects Highlighted Drop-down Simple Custom Query Hyperlink Custom Query 13

Slide 14: One Subject Web Page Custom Queries 14

Slide 15: Alabama Mosaic Database 15

Slide 16: Digital Collections and Content Database --- Indexed in DCC due to partnership with Alabama Mosaic 16

Slide 17: Librarians’ Internet Index Database --- Submitted a request to be included 17

Slide 18: Civil Rights Digital Library Initiative Database --- CRDLI contacted us to be a part of their online database 18

Slide 19: BHAM WIKI Links 19

Slide 20: Birmingham Rewound Website Links 20

Slide 21: Flickr Social Software 21

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Slide 23: Blog social software 23

Slide 24: Results 11 February – 10 March 2008 3,621 visits from 3,009 unique visitors 35,407 page views 53 countries Google Analytics 24

Slide 25: Archives Department 13.9% increase in number of in-house patrons 40 staff hours answering email questions per month 142,000 folders pulled 2007 (28% increase) 17% increase in 2006 7% increase in 2005 22% increase in 2004

Slide 26: Thank you! www.slideshare.net/BirminghamPublicLibrary Melinda Shelton Birmingham Public Library mshelton@bham.lib.al.us