Membre de :
The Globalization and Localization Association
(GALA, www.gala-global.org) is a non-profit international assoc...
The Evolution of Intercultural Training
 Over the last 15 years,
intercultural training has
evolved considerably
througho...
Cultural Competency as a Core Skill forManagers
 Today in France, as in many
other countries, a manager’s
ability to unde...
Cultural Competency as a Core Skill forManagers
 More companies are asking for
assessments of their high
potential manage...
Changes in Focus Audiences forCultural Training
 Usually, most cultural training
was organized as preparation for
manager...
Changes in Focus Audiences for Cultural Training
 Global multicultural virtual teams
have become a norm, but these
teams ...
Practical and Strategic
 Cultural training has become
more practical and strategic that
it was a decade ago. It is still
...
Practical and Strategic
 For example: stating with an
agenda for my American
manager in a meeting, taking a
few minutes t...
Practical and Strategic
 Cultural training should enable
people and teams to work more
smoothly and efficiently
together,...
For More!
 Visit us at our website:
http://www.birdwell.fr
 Like us on Facebook:
http://www.facebook.com/Bird
well.Insti...
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Evolutions in Intercultural Training

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William Birdwell, intercultural expert, as well as founder and director of Birdwell Institute shares his views and opinions about the evolution in intercultural training in the past decade.

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Evolutions in Intercultural Training

  1. 1. Membre de : The Globalization and Localization Association (GALA, www.gala-global.org) is a non-profit international association of companies providing translation, internationalization, localization, and globalization products or services. Evolutions inInterculturalTraining
  2. 2. The Evolution of Intercultural Training  Over the last 15 years, intercultural training has evolved considerably throughout the world. Intercultural communication has tended to take on different meanings from one country to another or one company to the next. Intercultural communication now takes on different meanings in order to respond to different realities in our changing world.
  3. 3. Cultural Competency as a Core Skill forManagers  Today in France, as in many other countries, a manager’s ability to understand and work efficiently across cultures is finally being recognized as an important skill.  Cultural training programs in corporate universities in many multi-national companies have sprung up in an effort to develop this skill in their managers.
  4. 4. Cultural Competency as a Core Skill forManagers  More companies are asking for assessments of their high potential manager pool in the area of cultural intelligence.  Today, the ability to work efficiently across cultures is not a luxury, but a necessity.
  5. 5. Changes in Focus Audiences forCultural Training  Usually, most cultural training was organized as preparation for managers with assignments abroad. Today, most of the programs I organize are for companies that have expanded internationally.  Teams in marketing, research and development, finance, and supply chain find themselves working with teams in other parts of the world.
  6. 6. Changes in Focus Audiences for Cultural Training  Global multicultural virtual teams have become a norm, but these teams are more likely to be victims of misunderstandings, friction, and damaged relationships that lead to disengagement and lower productivity.  Cultural training today must address the issues of the virtual world, as our culture can be observed as much in our emails, telephone calls, and web conferences as in our face-to-face interactions.
  7. 7. Practical and Strategic  Cultural training has become more practical and strategic that it was a decade ago. It is still important for participants to be exposed to history, cultural theory, and “do’s and taboos” concerning a country or culture.  It is equally important to help participants develop skills for overcoming difficulties in a multicultural work context and develop best practices for workplace application.
  8. 8. Practical and Strategic  For example: stating with an agenda for my American manager in a meeting, taking a few minutes to have a personal conversation with my Brazilian colleagues before moving into business, or helping multicultural teams to come to an agreement on issues of quality and risk.
  9. 9. Practical and Strategic  Cultural training should enable people and teams to work more smoothly and efficiently together, reaching company business goals in a timely manner.  Many other changes have taken place in this field, and many more are surely on the way as our world become smaller and faster paced.
  10. 10. For More!  Visit us at our website: http://www.birdwell.fr  Like us on Facebook: http://www.facebook.com/Bird well.Institute  Follow us on Twitter: http://twitter.com/Birdwell_Instit  Join the discussion on LinkedIn: http://www.linkedin.com/company/birdwell-institute

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