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Smart Wi-Fi Offload For Continuity Of Experience – The True OTT Differentiator
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Smart Wi-Fi Offload For Continuity Of Experience – The True OTT Differentiator

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Wireless Broadband Alliance Carrier Wi-Fi Summit - Mobile World Congress 2014

Wireless Broadband Alliance Carrier Wi-Fi Summit - Mobile World Congress 2014

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    • 1. Maveredis Rethink Birdstep & FOGG Workshop
    • 2. SmartGrowth 2014 WiFi Offload : Key Trends Caroline Gabriel Research Director Maveredis Rethink © Copyright 2014 Birdstep Technology ASA. All rights reserved. Copyright © Maravedis Inc 2014.
    • 3. SmartGrowth 2014 February 2014 “The biggest change will be one that people won’t even realize has happened – a whole new customer experience enabled by ubiquitous mobile broadband access” © Copyright 2013 Birdstep Technology ASA. All rights reserved.
    • 4. SmartGrowth 2014 February 2014 The mobile data challenge The need for multiple networks 200 180  Operators must invest to handle 13fold rise in mobile data 140 120 $bn  With conventional technology, 4G capex will outrun revenue at least until 2017 160 100 80 60 40  LTE not enough on its own – a new way to build networks is needed with Wi-Fi and HetNet 20 0 2013 2014 2015 Capacity investments 2016 2017 2018 Data revenues Operator predicted capacity capex vs revenue Source: MOSA, MaRe survey 65 carriers © Copyright 2014 Birdstep Technology ASA. All rights reserved. Copyright © Maravedis Inc 2014.
    • 5. SmartGrowth 2014 February Carrier strategies and trends - MNOs 2014 From offload to the full HetNet 35    22% of new capacity comes from WiFi in 2013 Down to 20% in 2018 as carriers integrate WiFi in their own networks 30 % of new capacity  25 20 15 10 5 75% of MNO small cells to integrate WiFi by 2018 0 New spectrum LTE upgrades Key MNO uses  Data offload    2013 Differentiated QoS levels First step to small cell layer (eg O2) Location and presence Small cells inc Wi-Fi Flexible networks CoMP 2018 % of new mobile data capacity MNOs expect to gain from various techniques in 2013 and 2018 Source Maravedis-Rethink operator survey www.maravedis-bwa.com © Copyright 2014 Birdstep Technology ASA. All rights reserved. Wi-Fi offload Copyright © Maravedis Inc 2014
    • 6. SmartGrowth 2014 February Enablers 2014 Advances during 2013 make WiFi more viable in the carrier network  Standards  NGH  Passpoint 35,000 30,000  Interoperability  Work with 3GPP and CableLabs  Multimode devices proliferate  Common core platforms ,000 units 25,000 16,095 20,000 15,000 9,912 10,000 4,588 5,000    Development of integrated WiFi/cellular small cells Evolution of device ecosystem New WiFi standards 142 557 2013 0 2014 Wi-Fi/cellular 1,718 2015 2016 Cellular only 2017 Total Deployment of small cells with integrated WiFi Source:: Maravedis-Rethink RAN Service www.maravedis-bwa.com © Copyright 2014 Birdstep Technology ASA. All rights reserved. 2018 Copyright © Maravedis Inc 2014.
    • 7. SmartGrowth 2014 February Convergence with Wi-Fi 2014 Rise of integrated networks will change economics of mobile operators Spectrum challenge  Wi-Fi offload imperative  New unlicensed options   Catalysts  Integrated Wi-Fi  LTE-A eg eICIC  ‘5G Wi-FI’ www.maravedis-bwa.com © Copyright 2014 Birdstep Technology ASA. All rights reserved. Copyright © Maravedis Inc 2014.
    • 8. SmartGrowth 2014 Caroline Gabriel, Research Director +44 207 450 1230 (514) 313-5656 info@maravedis-bwa.com http://www.maravedis-bwa.com http://www.rethinkresearch.biz/ www.linkedin.com/in/cgabriel www.twitter.com/maravedis MaravedisRethink www.maravedis-bwa.com © Copyright 2014 Birdstep Technology ASA. All rights reserved. 8 Copyright © Maravedis Inc 2013.
    • 9. SmartGrowth 2014 Speaker Introduction Lonnie Schilling CEO Birdstep Technology © Copyright 2014 Birdstep Technology ASA. All rights reserved. Anders Påls Co-founder of FOGG
    • 10. SmartGrowth 2014 In a perfect The Experience Continuity world… Concept © Copyright 2013 Birdstep Technology ASA. All rights reserved.
    • 11. SmartGrowth 2014 A new offering with Experience Continuity © Copyright 2014 Birdstep Technology ASA. All rights reserved.
    • 12. SmartGrowth 2014 Workshop Discussions Beyond the HP example, what markets & customers will benefit from the Birdstep/FOGG joint solution? What is more important to operators - Intelligent Network Selection or Data Offload? © Copyright 2014 Birdstep Technology ASA. All rights reserved. What does "Always Smartest Connected" actually mean for the user's device? Which operators/service providers do you think understand the value of Experience Continuity and why?
    • 13. SmartGrowth 2014 More Information? Download our Whitepaper OTT Services & Intelligent Network Selection at www.birdstep.com Listen to us speaking at: WiFi Offload Summit in Johannesburg May 8th 2014 Listen to us speaking at: WiFi Offlload Summit in Palo Alto, US June 18-19 Listen to our Webinar with Fierce Wireless : http://event.on24.com/r.htm?e=736548& s=1&k=5C9A41B8E8DB1131FFF599E6187 22C47 © Copyright 2014 Birdstep Technology ASA. All rights reserved.