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Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
Biofertilizer Business Plan
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Biofertilizer Business Plan

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  1. Bhoomiputra Fertilizer By Group:--8
  2. COMPANY PROFILE <ul><li>COMPANY NAME :BHOOMIPUTRA FERTILIZER </li></ul><ul><li>TYPE :PRIVATE LIMITED </li></ul><ul><li>INDUSTRY :FERTILIZER INDUSTRY </li></ul><ul><li>HEAD OFFICE :MOGA, PUNJAB. </li></ul><ul><li>PRODUCT :VERMI COMPOST FERTILIZER </li></ul><ul><li>TAG LINE :“KNOW THE FARMERS, </li></ul><ul><li>KNOW THE FUTURE” </li></ul>
  3. MISSION STATEMENT <ul><li>“ we are here to provide the best natural fertilizers to the farmers to improve the entire ecosystem and we want to serve the society in the best way by caring their health through natural products.” </li></ul>
  4. CONCEPT <ul><li>Inter-related co-operation </li></ul><ul><li>Benefit of both nature and humanity. </li></ul><ul><li>A profound impact on soil quality </li></ul><ul><li>Enhancing soil structure and fertility </li></ul><ul><li>Maintain soil biological activities. </li></ul>
  5. ORGANIC AGRICULTURE High quality of the crop to avoid all form of pollution To enhance the biological cycle To work with the natural systems To use renewable resources To consider social & ecological system Rectification pollution & degradation OBJECTIVES
  6. Organic Farming: Need of the Hour <ul><li>Use of synthetic fertilizers, herbicides, pesticides, and </li></ul><ul><li>fungicides have polluted the agriculture land. </li></ul><ul><li>Removal of micronutrients without replenishing them. </li></ul><ul><li>Human health hazards and biodiversity. </li></ul><ul><li>Due to soil, air and water pollution, the beneficial microbial load in the soil has reduced. </li></ul>
  7. OPERATIONS
  8. Biogas Plant Vermi Composting Plant Storage Plant 250ft 250ft 250ft 200ft 200ft 200ft 50ft 150ft 250ft Offices 200ft Warehouse Cow Dung Industrial Garbage Research and Development Unit Filtering Plant Packaging
  9. Cow Dung for Biogas Plant Industrial Garbage Filtering Plant FITERING PLANT BACK
  10. BIOGAS PLANT GAS FLOW BIOGAS STORAGE VERMI COMPOSTING UNIT BACK
  11. ESTRACTING THE EARTHWORM FROM FERTILIZER DRYING AND HARMONS MIXING PACKAGING EXTRACTING EARTHWORM VERMI COMPOSTING PLANT ROAD ROAD BACK
  12.  
  13. PACKAGING
  14. PLANT HANDLE & TRANSPORT WAREHOUSE DEALERS / RETAILERS COW YARD SUPPLY CHAIN COW YARD COW YARD COW YARD INDUSTRY INDUSTRY INDUSTRY MUNICIPALITY MUNICIPALITY MUNICIPALITY FARMERS FIELD STAFF PUSH-UP DISTRIBUTOR PUSH-UP HANDLE & TRANSPORT
  15. HUMAN RESOURCE DEPARTMENT
  16. HUMAN RESOURCE <ul><li>ESTIMATION OF WORKFORCE REQUIREMENT </li></ul><ul><li>RECRUITMENT AND SELECTION </li></ul><ul><li>TRAINING AND DEVELOPMENT </li></ul><ul><li>PERFORMANCE APPRAISAL </li></ul><ul><li>REWARD </li></ul>
  17. ESTIMATION OF WORKFORCE REQUIREMENT MARKETING CMO MARKETING EXECUTIVE = 5 SALES MANAGER = 10 50 FIELD SUPERVISOR = 50 OPERATIONS COO SUPERVISOR = 8 OPERATION LABOR = 40 FINANCE CFO HEAD ACCOUNTANT = 2 ACCOUNTANT = 6 RESEARCH AND DEVELOPMENT SENIOR SCIENTIST = 1 JUNIOR SCINTIST = 5
  18. HUMAN RESOURCE GENERAL MANAGER CHIEF FINANCIAL OFFICER CHIEF MARKETING OFFICER CHIEF OPERATIONAL OFFICER RESEARCH AND DEVELOPEMENT
  19. CHIEF FINANCIAL OFFICER HEAD ACCOUNTANT (OPERATION AND PURCHASING) HEAD ACCOUNTANT (MARKETING AND HUMAN RESOURCE) ACC 1 ACC 2 ACC3 ACC1 ACC2 ACC3
  20. CHIEF MARKETING OFFICER Marketing executive Marketing executive Marketing executive Marketing executive Marketing executive Ten marketing supervisor Ten marketing supervisor Ten marketing supervisor Ten marketing supervisor Ten marketing supervisor 2 Sales Manager 2 Sales Manager 2 Sales Manager 2 Sales Manager 2 Sales Manager
  21. CHIEF OPERATIONAL OFFICER Two supervisor (Filtering Plant) Two supervisor (Bio Gas Plant) Two supervisor (Vermicompost Plant) Two supervisor (packaging plant) Eight field labor Eight field labor Eight field labor Sixteen field labor
  22. CHIEF SCIENTIST Assistant lab boys Assistant lab boys Assistant lab boys Assistant lab boys Assistant lab boys
  23. Employee payment schedule Employee Designation Pay Scale Chief Executive Officer 5 Lacs per Annum Chief Operation Officer 3.5 Lacs per Annum Chief Marketing Officer 3.5 Lacs per Annum Chief financial Officer 3.5 Lacs per Annum Marketing Executive 2.5 Lacs per Annum Sales Manager 2 Lacs per Annum Supervisor 1 Lac per Annum Accountant 2 Lacs per Annum Senior HR manager 2.5 Lacs per Annum Junior HR manager 2 Lacs per Annum Chief Scientist 3.5 Lacs per Annum Junior scientist 2 Lacs per Annum Labor 0.6 Lac per Annum
  24. Employee Motivation : Bonus will be given to the brilliant performers. Organization Culture: Transparency will be there within the organization. Unity of command will be their. Health and safety: For each and every employee regular health checkup. Medical facility for the employees will be provided. Employee retention policy: Promotional policy will be there for the good performers in each department. Career development opportunity will be given to the employees. Human Resource Policies
  25. CORPORATE SOCIAL RESPONSIBILITY <ul><li>HEALTH CONCIOUSNESS </li></ul><ul><li>ECOFRIENDLY SYSTEM </li></ul><ul><li>“ BHOOMISEVA” PLANTATION PROGRAM </li></ul><ul><li>FREE SOIL TESTING AND WATER TESTING FOR FARMERS </li></ul>
  26. MARKETING DEPARTMENT
  27. SWOT ANALYSIS <ul><li>STRENGTH </li></ul><ul><li>GOOD QUALITY AND NEAR TO THE MARKET. </li></ul><ul><li>HEALTH CARE FERTILIZERS. </li></ul><ul><li>STRONG SUPPLY CHAIN MANAGEMENT </li></ul><ul><li>PRICE, VALUE TO THE CUSTOMERS AND QUALITATIVE PRODUCTS. </li></ul><ul><li>NEW TECHNOLOGY INNOVATIVENESS IN PRODUCTION. </li></ul><ul><li>WEAKNESS </li></ul><ul><li>NEW IN THIS AREA. </li></ul><ul><li>FARMERS ARE NOT HABITUAL TO USE ORGANIC FERTILIZERS. </li></ul><ul><li>NO BRAND EQUITY AND IMAGE </li></ul><ul><li>OPPORTUNITY </li></ul><ul><li>LESS COMPITITIVE MARKET </li></ul><ul><li>EASY AVAILABILITY OF RAW MATTRIAL. </li></ul><ul><li>NEW MARKET </li></ul><ul><li>FUTURISTIC MOVE. </li></ul><ul><li>HEALTH CONCIOUS </li></ul><ul><li>GOVERNMENT SUBSIDIES </li></ul><ul><li>THREATS </li></ul><ul><li>ENVIRONMENTAL EFFECT IS VERY HIGH. </li></ul><ul><li>LACK OF SKILLED WORKERS IN THIS AREA. </li></ul><ul><li>FARMERS DEMAND IS TO GIVE QUICK RESULTS. </li></ul>
  28. MARKETING STRATEGY PRE EXECUTION MARKETING POST EXECUTION MARKETING
  29. PRE EXECUTION <ul><li>AREA IDENTIFICATION </li></ul><ul><li>MASS CAMPAINING </li></ul><ul><li>VILLAGE MEETING </li></ul><ul><li>TARGETING OF POTENTIAL FARMER </li></ul>
  30. POST EXECUTION <ul><li>MASS CAMPAINING </li></ul><ul><li>PUBLICITY </li></ul><ul><li>MEGA FARMER MEETING </li></ul><ul><li>PRODUCT DISPLAY </li></ul><ul><li>DEMONSTRATION </li></ul>
  31. PUBLICITY <ul><li>Literature distribution </li></ul><ul><li>Wall painting </li></ul><ul><li>Shop painting </li></ul><ul><li>Farming equipment painting </li></ul><ul><li>Press news coverage </li></ul><ul><li>Print media </li></ul><ul><li>Local radio </li></ul>
  32. Demonstration <ul><li>Result demonstration </li></ul><ul><li>Crop specific demonstration </li></ul><ul><li>Result group demonstration </li></ul>
  33. GURDASPUR AMRITSAR HOSIYARPUR KAPURTHALA JALANDHAR NAWANSHAHAR FIROZPUR FRIDKOT MOGA MUKTSAR LUDHIYANA BATHINDA SANGRUR FATEHABAD PATIALA RUPNAGAR MANSA MARKETING EXECUTIVE 1 MARKETING EXECUTIVE 2 MARKETING EXECUTIVE 3 MARKETING EXECUTIVE 4 MARKETING EXECUTIVE 5 MARKETING AT FIELD
  34. BRANDING & positioning <ul><li>As “Bhoomi Seva, Kishan Seva”. </li></ul><ul><li>Emotional attachment with farmers </li></ul><ul><li>Health conscious product </li></ul>
  35. Finance Department
  36. MISCELLANEOUS CALCULATIONS 1) TOTAL SALES REVENUE: Item Name Sale Price/unit (QUENTAL) Quantity Demanded (annually) (QUENTALS) Total Sale Value ( Rs.) BHOOMIPUTRA VERMICOMPOST DIAMOND 500 60000 3 CRORES TOTAL SALES 3 CRORES
  37. 2) COST OF RAW MATERIAL (in lac) CAPACITY OF 1 BAG OF VERMI FERTILIZERS = 100 kg No. OF BAGS = 60000 COW-DUNG ( INCLUDING TRANSPORTATION) = 50 * 60000 = Rs 30 LACS SPECIAL HARMONES = 30 * 60000 = Rs 18 LACS TOTAL RAW MATERIAL COST = Rs 48 LACS 3) WAGES AND SALARY (in Lacs) LABOUR COST = Rs 24 SALARIE = Rs 116.2 WAGES = Rs 13.5
  38. <ul><li>SELLING & DISTRIBUTION EXPENSES: = RS24 </li></ul><ul><li>CSR FUND = RS 5 </li></ul><ul><li>PRE EXECUTION MARKETING ( PROMOTION) =RS 25 </li></ul><ul><li>PROMOTION EXP. = RS 20 </li></ul><ul><li>ELECTRICITY CHARGES = RS 2 </li></ul><ul><li>ESTABLISHMENT COST = RS 15 </li></ul><ul><li>PACKAGING COST 2% OF SALE = RS 6 </li></ul>(Rs In Lacs)
  39. 12) DEPRECIATION ON FIXED ASSETS: (Rs In Lac) (Note: Depreciation is charged @ 10% on Straight Line method. All figures are in Lacs) PARTICULARS RATE OF DEP. INV DEP AFTER Ist year W.D.V DEP AFTER 2 nd year W.D.V LAND --- 9 ----- 9 --- 9 EARTH WARM ---- 1 ---- 1 --- 1 R&D ---- 10 --- 10 --- 10 FURNITURE & FIXTURE 10% 2 .2 1.8 .2 1.6 PLANT AND BUILDING 10% 25 2.5 22.5 2.5 20 MACHINERY 10% 5 0 5 45 5 40 OTHER FIX ASSET (IT EWUIPMENTS) 10% 3 .3 2.7 .3 2.4 TOTAL 100 8 92 8 84
  40. 8) Financial cost: (Rs In Lacs) Loan is taken from NABARD, which is providing us loan at the rate of 7.5% for Organic Farming. S. No. Particulars 1 st Year 2 nd Year 01 Interest on Long Term Loan 2.77 2.38 02 Interest on Working Capital 1.75 1.75 TOTAL 4.52 4.1
  41. WORKING CAPITAL REQUIREMENT STATEMENT :- (RS In Lacs) ) S. No. Particulars % of margin Holding Period Total Amt. Invest. Max per finance by Bank (75%) Own Fund (25%) A <ul><li>Current Asset </li></ul><ul><li>STOCK </li></ul><ul><li>Raw Material </li></ul><ul><li>Work In Process </li></ul><ul><li>Finished Goods </li></ul><ul><li>Debtors </li></ul>25 25 25 25 1/2 month of purchase ¼ month of sales ½ month of sales 1 month of sales 2 6.25 12.50 25 1.4 4.37 8.75 17.5 1.6 1.88 3.75 7.5 TOTAL 45.75 32.02 13.73 B Current Liabilities Creditors 1 month of purchase 12.50 8.75 3.75 TOTAL 12.50 8.75 3.75 NET WORKING CAPITAL (A-B) 33.25 23.27 9.98
  42. COST OF PROJECT :- (Rs In Lacs) <ul><li>INVEST IN FIXED ASSETS </li></ul><ul><li>LAND-------------------------- 9 </li></ul><ul><li>PLANT AND BUILDING-------- 25 </li></ul><ul><li>MACHINERY----------------------- 50 </li></ul><ul><li>FURNITURE & FIXTURE-------------- 2 </li></ul><ul><li>IT EQUIPMENT----------- 3 </li></ul><ul><li>R&D ---------------------------- 10 </li></ul><ul><li>EARTH WORM 1 </li></ul>100 INVEST IN WORKING CAPITAL 33.25 INVEST IN PRELIMINARY EXPENCES 40 TOTAL 185.75
  43. MEANS OF FINANCE LOAN FROM BANK: (RS In Lac) LONG TERM LOAN 37 WORKING CAPITAL LOAN 23.27 OWN INVESTMENT: 79.98 SUBSITY 33 TOTAL 185.75
  44. LOAN RE-PAYMENT SCHEDULE:- :---(RS In Lac) YEAR AMOUNT INTEREST @7.5% pa INSTALLMENT PAID 1 OPENING 37 2.8 5.28 CLOSING 31.72 2 OPENING 31.72 2.38 5.28 CLOSING 26.44 3 OPENING 26.44 1.98 5.28 CLOSING 21.16
  45. PROJECTED PROFITABILITY STATEMENT :---(Rs In Lac) PARTICULARS 1 st Year 2 nd Year INCOME SALES 300 3 3 0 TOTAL 300 3 3 0 OPERATING EXPENCES: RAW MATERIAL 48 52.8 WAGES 13.5 13.5 LABOUR 24 24 TOTAL 85.5 90. 3 OPERTING PROFIT 20 4 .5 209.5 SALARY 116.2 116.2 ELECTRICITY 2 2 ESTABLISHMENT COST &PRE. EXECUTION (WRITTEN OFF) 8 8 PACKAGING 6 6 .6 SALES AND DIS. EXP. 24 24 PROMOTION EXP. 20 15 INTEREST 4.52 4.1 DEP. 8 8 TOTAL 1 93 .72 188.9 PROFIT 20.78 50.8
  46. PROJECTED FUND FLOW STATEMENT PARTICULARS 1 st Year 2 nd Year SOURCE OF FUND: OPENING BALANCE -- 31.5 LOAN FROM BANK: LONG TERM LOAN 37 -------- WORKING CAPITAL LOAN 23.27 --------- SUPPORT FROM CREDITORS 12-50 ------- SUBSITY 33 OWN INVESTMENT 79.98 -------- FUNDS FROM OPERATION PROFIT AFTER TAX 20.78 50.8 DEPRECIATION 8 8 PRELIMINARY EXPENCES 8 8 TOTAL 222 .05 98.3
  47. APPLICATION OF FUND INVESTMENT IN FIXED ASSETS 100 ------- INVESTMENT IN WORKING CAPITAL 45.75 -------- INVESTMENT IN PRELIMINARY EXPENCES 40 ------- LOAN REPAYMENT 5.28 5.28 TOTAL 191.03 5.28 CASH 31.5 93.02
  48. PROJECTED BALANCE SHEET :---(Rs In Lac) PARTCULARS 1 st Year 2 nd Year 1: LIABILITY OWN FUND 112.98 112.98 GENERAL RESERVE 20.78 71.58 LONG TERM LOAN 31.72 26.44 SUNDRY CREDITOR 12.5 12.5 WORKING CAPITAL LOAN 23.27 23.27 TOTAL 201.25 246.77
  49. 2: APPLICATION OF FUND (RS In Lac) (RS In Lac) FIXED ASSETS (NET BLOCK) 92 84 CURRENT ASSETS: STOCK & DEBTOR 45.75 45.75 CASH 31.5 93.02 3: MISCELLANEOUS EXPENDITURE: PRELIMINARY EXPENCES 32 24 TOTAL 201.25 246.77
  50. Important ratios RATIO 1 ST YEAR 2 ND YEAR DEBT EQUITY RATIO .28 .23 NET PROFIT RATIO 6.9% 15.39% DEBT SERVICE COVERAGE RATIO 2.93 6.94 CURRENT RATIO 6.18 11.10
  51. References <ul><li>Verma TS, Sharma RP, and Sanjay Kr Sharma, 2006. “Organic farming in Indian perspective” </li></ul><ul><li>Atul and Pratap, Tej 2004. “Organic agriculture- national standards and farmers innovations” </li></ul><ul><li>Sarkar AK, and Sharma SP, 2006. “Management of acidic soils- current issues and policy guidelines.” </li></ul><ul><li>Singh GP and Singh Jitender, 2007. “Organic farming in India”. </li></ul><ul><li>Subhash Sharma 2005, “Three roads to development of Indian agriculture.” </li></ul><ul><li>Mehra Madhav, 2006. “A new concept for environmental management”. </li></ul>
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