Objective of 2013 Pavilion at BIOTo provide connecting opportunities to the Wisconsincompanies & to create awareness of assets using themarketing assets of the “In Wisconsin” brand
Exhibition HoursMonday, April 2212:00 PM – 5:00 PMTuesday, April 2310:00 AM – 6:30 PM5:00 PM- 6:30 PM Exhibition hospitality receptionsWednesday, April 2410:00 AM – 5:00 PM3:45 PM – 5:00 PM BIO Exhibition Power Hour5:30 PM - 6:30 PM Business Forum Wine & Cheese ReceptionThursday, April 2510:00 AM – 12:00 PM10:00 AM – 11:00 AM BIO Exhibition Power Hour11:00 AM - 12:00 PM BIO Partnering Town Hall
Exhibitor Booth Partnering HoursMonday, April 2212:00 PM – 5:00 PM (last meeting starts at 4:30 PM)Tuesday, April 2310:00 AM – 5:00 PM (last meeting starts at 4:30 PM)Wednesday, April 2410:00 AM – 5:00 PM (last meeting starts at 4:30 PM)Thursday, April 2510:00 AM – 12:00 PM (last meeting starts at 11:30 PM)
Booth in BriefInternet access at each kioskFree wifi throughout convention centerLaptops and iPadsVideo screensInteractive Media TableLead retrievalStanding meeting areasSemi private meeting area with seats
Electronic ResourcesBooth web pagewww.inwisconsin.com/bioinwisconsin• Set as home page on each device• Contains links toBioForward Wisconsin Bioscience DirectoryUW Wisconsin Discovery PortalConnect EDPDF Document libraryVideo reels – standard and reception• http://business.inwisconsin.com/
Partnering in the Pavilion7 physical spots ( EX-2011A through H)“8” total meeting points in the online systemPrintout or email schedules each day for use at check in deskRecord impromptu meetings afterwards (on schedule in atcheck in desk)Scan badges to easily gather contact information
Pavilion VolunteersRachel Bolger AgilentTom Foti AldevronCami Anderson BioForwardKatie Bolger BioForwardKathy Collins BioForwardBrian Moeller BioForwardBryan Renk BioForwardDavid Mann Cellular DynamicsPeggy Sullivan CentergyJoyce Frey City of FitchburgMike Zimmerman City of FitchburgPat Pieters EdstromBob Hougard FindorffPaul Radspinner FlugenKerri Phillips ForteJodi Hoeser Intense EngineeringDave McCabe Intense EngineeringJohn Printen Life TechBobbie Bradley Marshfield ChamberKaren Olson Marshfield ChamberMarsha Barwick Marshfield ClinicSimon Lin Marshfield ClinicKristin Martinez Marshfield ClinicRoy Radcliff Marshfield ClinicBryan Weichelt Marshfield ClinicPam Christenson MGEJim Mohrbacher MGEDave Cooper NanomedixDeven McGlenn NeocloneMichael Infanger VeranaSarah Bownds WEDCAaron Hagar WEDCLisa Johnson WEDCGail MacAskill WEDCMark Rhoda-Reis WEDCPaul Fowler WIST
Staffing the PavilionFirst rule of staffing an exhibit, you gotta want to be there!• Rested• Alert (not distracted)• Engaging• Clean• Staff in “staggered” shifts with appropriate break times.• Dress alike, be identifiable, custom name badges or pin.• Wear comfortable shoes! It matters.
Staffing the Pavilion• Be approachable with a ready greeting.• Open-ended conversation starters or questions• Body language (face the aisle, don’t cross arms, don’tlean or sit)• Don’t talk amongst yourselves or clump in groups• No eating or drinking in the booth.• No cellphone or email in the booth.• Don’t abandon your post (even when it’s slow)• Don’t “socialize” with friends or customers (when it’sbusy).
Short and SweetGive the basic info on the show floor. If you tell yourprospects the whole story there is no reason to hearmore at a latter date.• elevator statement• value proposition“Rule of threes”• Three “Features”• Three “Benefits”• Three “Slogans”
Top Ten Epic Fails at a Tradeshow:10 Not following-up with your leads in a timely manner9 Not tracking leads8 Not communicating with the booth staff (relay your key messages)7 Booth staff that isn’t engaging with attendees6 Spending too much time with the wrong prospects (not qualifying)5 Trying to say TOO much on the tradeshow floor(save selling for the follow-up)4 Not saying enough(Every prospect should understand your elevator statement)3 Eating, drinking, sitting, yawning in the booth2 Giving away gifts or info without scanning or engaging the prospect.1 Not “showing up” in the first place.(empty booth with pipe and drape + sign)
Official BIO Convention ResourcePagehttp://convention.bio.org/resourcesMyBIO Mobilehttp://itunes.apple.com/us/app/mybio-2012/id525570133?ls=1&mt=8
Convention Center Guide PDFhttp://www.advantageboston.com/bcec/bcec-planning-guide.aspxConvention Center Guide Mobile Apphttp://itunes.apple.com/us/app/mybcec-for-boston-convention/id347104218?mt=8
Post- Convention Follow UpLead Follow UpPost-convention survey• Actions taken on last year’s results:More cohesive designMore business engagementBriefing info on participating companiesPost-convention WI delegation meeting
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