Alison Blackwell

700 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
700
On SlideShare
0
From Embeds
0
Number of Embeds
93
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Alison Blackwell

  1. 1. A need for innovative approaches to pest and disease control AN SME’S PERSPECTIVEDr Alison Blackwell, Advanced Pest Solutions Ltd.
  2. 2. THE CHALLENGEPests and diseases are responsible for substantial losses across a range of sectors:  Food production  Human and animal health  Quality of life
  3. 3. THE CHALLENGEIncreasing resistance, legislative changes and an increasing consumer need for chemical-free solutions are all hindering effective managementThe challenge to an SME:  developing and marketing innovative and sustainable solutions, with often limited budget and resources and against significant competition
  4. 4. WHAT DOES APS DO?Develop and delivery innovative technologies and solutions for pest and disease controlA core scientific team comprising of molecular biologists, bacteriologists, entomologists and ecologistsClose working relationships with key industry partners, allowing technology and product development to be focussed where there is commercial need and applicationFunded through a combination of equity finance, grants and an active revenue streamKey to success:  diversity in technology development and market application
  5. 5. WHAT DOES APS DO? Hands-on pest management programmes Inesct behavioural modification technologies Novel antimicrobial technologies
  6. 6. WHAT DOES APS DO?
  7. 7. INSECT PESTS IN THE NEWS
  8. 8. INSECT PESTS IN THE NEWS
  9. 9. INSECT PESTS IN THE NEWS
  10. 10. INSECT PEST CONTROL Habitat manipulation Traps Repellents Insecticides
  11. 11. INSECT PEST CONTROL
  12. 12. OPTIONS FOR INSECT REPELLENTS ‘Natural’ & ‘synthetic’ Natural:  incl. wood smoke & a whole range of essential oils (tea tree, boy myrtle, neem, eucalyptus etc)  disadvantages of ‘natural’ repellents – short activity, odour, skin irritation Recent legislation has reduce the number of approved actives in the EU to just 4:  DEET [synthetic]  Picaridn (Saltidin) [synthetic – Bayer]  IR3535 [synthetic – Merck]  Oil of Lemon Eucalyptus (PMD) – only naturally- derived repellent that can legally make repellent claims in the EU
  13. 13. HOW DO INSECT REPELLENTS WORK? Inhibiting the response to an otherwise attractive signal Switching the sensory message from attraction to repulsion Activating a receptor system that controls a competing behavior Activating a noxious odor receptor Activating different receptor types simultaneously, resulting in loss of the specific signal for host finding
  14. 14. HOW DO INSECT REPELLENTS WORK?
  15. 15. APS REPELLENT INNOVATION
  16. 16. APS REPELLENT INNOVATION
  17. 17. APS REPELLENT INNOVATIONA repellent for midges in Scotland (and biting pests outside of the UK) that would:  be effective  be safe  have a competitive edge over other products  On the market repellents  lacked personality  Either medically-orientated or ‘natural/organic’  We wanted a different brand for Scotland that represented the fun, outdoor activities people are involved in, whilst maintaining a high level of family-safe repellency
  18. 18. APS REPELLENT INNOVATION Launched in 2010 A broad-spectrum repellent suitable for the whole family Specifications: A long-lasting (8h+), waterproof skin protection that is efficient against all blood-feeding insects, worldwide
  19. 19. WHAT’S IN THE BOTTLE?
  20. 20. APS REPELLENT INNOVATION Chemical names: Icaridin (EU, RoW), Picaridin (USA/CAN) Common names: Icaridin, Saltidin, Picaridn Saltidin® Saltidin® is a safe and reliable active ingredient for insect repellents, combining widespread effective protection with pleasant cosmetic properties Saltidin® is recommended by the World Health Organization & many other national health organisations Saltidin® is one of only 4 repellent actives that has been registered under the EU Biocidal Products’ Directive, in addition to registrations in the USA, Brazil, Canada, Asia and Australia according to EPA Guidelines
  21. 21. APS REPELLENT INNOVATION Efficiency:Saltidin® Long lasting Broad spectrum of insects Safety: Compatibility: Non toxic Safe for plastics Non irritating to skin Safe for Low adsorption coatings/sealants Non-sensitising to skin Safe for the environment Cosmetic properties: Discreet scent/odorless Non sticky Pleasant skin feel Non greasy
  22. 22. APS REPELLENT INNOVATION
  23. 23. APS REPELLENT INNOVATIONSaltidin® Saltidin® DEET Aedes aegyti (Yellow fever) 7.3h (15%) 5.2h (15%) Aedes albopictus (Dengue) 6h (20%) 4h (20%) Culex spp (West Nile virus) >8h (12%) >8h (17%) Anopheles spp. (Malaria) >8 h (12%) 7h (17%) Biting midges >8h (20%) -- Ticks (various) 2-6h (20%) 0.5-4h (20%) Length of protection in hours, and concentration of active
  24. 24. APS REPELLENT INNOVATION Smidge®: 20% Saltidin solution, in a patented moisturising, water/sweat-proof lotion formulation:  Powerful, reliable protection for up to 8 hours against midges, mosquitoes and other biting insects  4 hours protection against ticks  Water and sweat resistant  Pleasant smell & moisturising  Safe for use on adults, children over 24 months and pregnant women  Safe alternative to DEET  Won’t melt plastic kit  Human-friendly fragrance  Scientifically proven in Scotland
  25. 25. HOW WELL DOES IT WORK?
  26. 26. APS REPELLENT INNOVATION Anopheles stephensi The major vector of malaria in the Middle East & S. Asia 8h protection with all test species
  27. 27. APS REPELLENT INNOVATIONThe arms speak for themselvesafter a night in the Highlands ofScotland exposed to biting midges
  28. 28. INNOVATION IN PROMOTION
  29. 29. INNOVATION IN PROMOTION
  30. 30. INNOVATION IN PROMOTION www.facebook.com/TheSmidgeForecast
  31. 31. INNOVATION IN PROMOTION www.twitter.com/midgeforecast
  32. 32. INNOVATION IN PROMOTION www.midgeforecast.co.uk
  33. 33. INNOVATION IN PROMOTION
  34. 34. MIDGE FORECAST 14 1s t June Obs erved Predicted 12 10 ARMA model including air temperature, rainfall, wind speed & sunlight: 60% of observed variationln(Total + 1) 8 6 Relating midge activity to 4 meteorological factors throughout several midge 2 seasons 0 6/5 20/5 3/6 17/6 1/7 15/7 29/7 12/8 26/8 9/9 date (day/m onth)
  35. 35. MIDGE FORECAST
  36. 36. MIDGE FORECAST The forecast output is verified by a network of midge traps, operated by volunteers, weekly from May - September
  37. 37. SMIDGE SALES
  38. 38. SMIDGE SALES EventsRetailers Online
  39. 39. SMIDGE SALES Smidge launched in 46 Scottish Tesco stores, 9th May 2012380 UK Smidge retailers to date
  40. 40. ACHIEVEMENTS TO DATE
  41. 41. APS REPELLENT INNOVATION 25,000 units sold in only the second season (2011) & 45,000 target for 2012 Nearly 400 trade outlets Active social media outlets (Facebook & Twitter) Overseas interest (Scandinavia, Australia) & launched into Asia (May 2012) Winner of Nexxus Innovation Award 2011 Now the best selling repellent in Scotland’s biggest outdoor retail shop (Tiso) Secured a contract to supply the UK’s largest supermarket chain in 2012 (Tesco)
  42. 42. www.advancedpestsolutions.co.uk

×