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Alison Blackwell
 

Alison Blackwell

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    Alison Blackwell Alison Blackwell Presentation Transcript

    • A need for innovative approaches to pest and disease control AN SME’S PERSPECTIVEDr Alison Blackwell, Advanced Pest Solutions Ltd.
    • THE CHALLENGEPests and diseases are responsible for substantial losses across a range of sectors:  Food production  Human and animal health  Quality of life
    • THE CHALLENGEIncreasing resistance, legislative changes and an increasing consumer need for chemical-free solutions are all hindering effective managementThe challenge to an SME:  developing and marketing innovative and sustainable solutions, with often limited budget and resources and against significant competition
    • WHAT DOES APS DO?Develop and delivery innovative technologies and solutions for pest and disease controlA core scientific team comprising of molecular biologists, bacteriologists, entomologists and ecologistsClose working relationships with key industry partners, allowing technology and product development to be focussed where there is commercial need and applicationFunded through a combination of equity finance, grants and an active revenue streamKey to success:  diversity in technology development and market application
    • WHAT DOES APS DO? Hands-on pest management programmes Inesct behavioural modification technologies Novel antimicrobial technologies
    • WHAT DOES APS DO?
    • INSECT PESTS IN THE NEWS
    • INSECT PESTS IN THE NEWS
    • INSECT PESTS IN THE NEWS
    • INSECT PEST CONTROL Habitat manipulation Traps Repellents Insecticides
    • INSECT PEST CONTROL
    • OPTIONS FOR INSECT REPELLENTS ‘Natural’ & ‘synthetic’ Natural:  incl. wood smoke & a whole range of essential oils (tea tree, boy myrtle, neem, eucalyptus etc)  disadvantages of ‘natural’ repellents – short activity, odour, skin irritation Recent legislation has reduce the number of approved actives in the EU to just 4:  DEET [synthetic]  Picaridn (Saltidin) [synthetic – Bayer]  IR3535 [synthetic – Merck]  Oil of Lemon Eucalyptus (PMD) – only naturally- derived repellent that can legally make repellent claims in the EU
    • HOW DO INSECT REPELLENTS WORK? Inhibiting the response to an otherwise attractive signal Switching the sensory message from attraction to repulsion Activating a receptor system that controls a competing behavior Activating a noxious odor receptor Activating different receptor types simultaneously, resulting in loss of the specific signal for host finding
    • HOW DO INSECT REPELLENTS WORK?
    • APS REPELLENT INNOVATION
    • APS REPELLENT INNOVATION
    • APS REPELLENT INNOVATIONA repellent for midges in Scotland (and biting pests outside of the UK) that would:  be effective  be safe  have a competitive edge over other products  On the market repellents  lacked personality  Either medically-orientated or ‘natural/organic’  We wanted a different brand for Scotland that represented the fun, outdoor activities people are involved in, whilst maintaining a high level of family-safe repellency
    • APS REPELLENT INNOVATION Launched in 2010 A broad-spectrum repellent suitable for the whole family Specifications: A long-lasting (8h+), waterproof skin protection that is efficient against all blood-feeding insects, worldwide
    • WHAT’S IN THE BOTTLE?
    • APS REPELLENT INNOVATION Chemical names: Icaridin (EU, RoW), Picaridin (USA/CAN) Common names: Icaridin, Saltidin, Picaridn Saltidin® Saltidin® is a safe and reliable active ingredient for insect repellents, combining widespread effective protection with pleasant cosmetic properties Saltidin® is recommended by the World Health Organization & many other national health organisations Saltidin® is one of only 4 repellent actives that has been registered under the EU Biocidal Products’ Directive, in addition to registrations in the USA, Brazil, Canada, Asia and Australia according to EPA Guidelines
    • APS REPELLENT INNOVATION Efficiency:Saltidin® Long lasting Broad spectrum of insects Safety: Compatibility: Non toxic Safe for plastics Non irritating to skin Safe for Low adsorption coatings/sealants Non-sensitising to skin Safe for the environment Cosmetic properties: Discreet scent/odorless Non sticky Pleasant skin feel Non greasy
    • APS REPELLENT INNOVATION
    • APS REPELLENT INNOVATIONSaltidin® Saltidin® DEET Aedes aegyti (Yellow fever) 7.3h (15%) 5.2h (15%) Aedes albopictus (Dengue) 6h (20%) 4h (20%) Culex spp (West Nile virus) >8h (12%) >8h (17%) Anopheles spp. (Malaria) >8 h (12%) 7h (17%) Biting midges >8h (20%) -- Ticks (various) 2-6h (20%) 0.5-4h (20%) Length of protection in hours, and concentration of active
    • APS REPELLENT INNOVATION Smidge®: 20% Saltidin solution, in a patented moisturising, water/sweat-proof lotion formulation:  Powerful, reliable protection for up to 8 hours against midges, mosquitoes and other biting insects  4 hours protection against ticks  Water and sweat resistant  Pleasant smell & moisturising  Safe for use on adults, children over 24 months and pregnant women  Safe alternative to DEET  Won’t melt plastic kit  Human-friendly fragrance  Scientifically proven in Scotland
    • HOW WELL DOES IT WORK?
    • APS REPELLENT INNOVATION Anopheles stephensi The major vector of malaria in the Middle East & S. Asia 8h protection with all test species
    • APS REPELLENT INNOVATIONThe arms speak for themselvesafter a night in the Highlands ofScotland exposed to biting midges
    • INNOVATION IN PROMOTION
    • INNOVATION IN PROMOTION
    • INNOVATION IN PROMOTION www.facebook.com/TheSmidgeForecast
    • INNOVATION IN PROMOTION www.twitter.com/midgeforecast
    • INNOVATION IN PROMOTION www.midgeforecast.co.uk
    • INNOVATION IN PROMOTION
    • MIDGE FORECAST 14 1s t June Obs erved Predicted 12 10 ARMA model including air temperature, rainfall, wind speed & sunlight: 60% of observed variationln(Total + 1) 8 6 Relating midge activity to 4 meteorological factors throughout several midge 2 seasons 0 6/5 20/5 3/6 17/6 1/7 15/7 29/7 12/8 26/8 9/9 date (day/m onth)
    • MIDGE FORECAST
    • MIDGE FORECAST The forecast output is verified by a network of midge traps, operated by volunteers, weekly from May - September
    • SMIDGE SALES
    • SMIDGE SALES EventsRetailers Online
    • SMIDGE SALES Smidge launched in 46 Scottish Tesco stores, 9th May 2012380 UK Smidge retailers to date
    • ACHIEVEMENTS TO DATE
    • APS REPELLENT INNOVATION 25,000 units sold in only the second season (2011) & 45,000 target for 2012 Nearly 400 trade outlets Active social media outlets (Facebook & Twitter) Overseas interest (Scandinavia, Australia) & launched into Asia (May 2012) Winner of Nexxus Innovation Award 2011 Now the best selling repellent in Scotland’s biggest outdoor retail shop (Tiso) Secured a contract to supply the UK’s largest supermarket chain in 2012 (Tesco)
    • www.advancedpestsolutions.co.uk