Social digital mobile in vietnam

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Social digital mobile in vietnam 2011

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Social digital mobile in vietnam

  1. 1. SOCIAL, DIGITAL AND MOBILE IN VIETNAM we are social DECEMBER 2011
  2. 2. we are social FOR MORE INFO ON THIS REPORT, PLEASE CONTACT SIMON KEMP AT WE ARE SOCIAL: SIMON.KEMP@WEARESOCIAL.SG @WEARESOCIALSG +65 9146 5356 DJESKI HTTP://WEARESOCIAL.SG we are social
  3. 3. VIETNAM 85,846,997 TOTAL POPULATION 29,268,606 INTERNET USERS 6,800,000 30% 70% URBAN RURAL 34 % INTERNET PENETRATION 8% USERS ON TOP SOCIAL NETWORK SOCIAL NETWORK PENETRATION 129,729,035 100+ % MOBILE SUBSCRIBERS we are social MOBILE PENETRATION SOURCES: UN DATA ACCESSED NOV 2011; INTERNET WORLD STATS ACCESSED NOV 2011; LATEST SITE-REPORTED FIGURES AS AT NOV 2011; OPERATOR-REPORTED FIGURES AS CITED ON WIKIPEDIA, ACCESSED NOV 2011
  4. 4. 2 IN 3 VIETNAMESE NETIZENS USE THE WEB EVERY DAY we are social SOURCE: CIMIGO NETCITIZENS REPORT
  5. 5. VIETNAMESE NETIZENS SPEND AN AVERAGE OF 140 MINUTES USING THE INTERNET EACH WEEKDAY we are social SOURCE: COMSCORE
  6. 6. 26% OF VIETNAMESE NETIZENS ACCESS THE WEB FROM INTERNET CAFES we are social SOURCE: CIMIGO NETCITIZENS REPORT
  7. 7. THE AVERAGE VIETNAMESE SOCIAL MEDIA USER SPENDS 137 MINUTES ON SOCIAL MEDIA SITES EVERY MONTH we are social SOURCE: COMSCORE
  8. 8. 97% OF VIETNAMESE INTERNET USERS AGED 15 – 24 USE SOCIAL MEDIA we are social SOURCE: COMSCORE
  9. 9. SOCIAL NETWORK USER NUMBERS IN VIETNAM: ZING FACEBOOK YUME 6.8 M 2.9 M 2.9 M we are social SOURCE: LATEST SITE-REPORTED METRICS, AS AVAILABLE NOVEMBER 2011. FIGURES REPRESENT TOTAL USER NUMBERS; UNIQUE ACTIVE USERS MAY BE LOWER
  10. 10. FACEBOOK DEMOGRAPHICS IN VIETNAM 35--44: 4% 45-54: 1% 55-64: 0% 65+: 0% 13-17: 13% 25-34: 25% MALE: 54% FEMALE: 46% 18-24: 56% we are social SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  11. 11. TOP FACEBOOK PAGES IN VIETNAM # 1 2 3 4 5 6 7 8 9 10 BRAND PAGE MUACHUNG NHÓMMUA NHÓMMUA HÀ NỘI KFC VIETNAM LINKSYS VIETNAM CUNGMUA.COM HTC VIETNAM CONVERSE VIETNAM ACER VIỆT NAM VIETNAM AIRLINES we are social LIKES 169,646 126,424 56,695 44,598 37,135 35,626 35,280 33,636 30,558 28,936 GROWTH 0.00% 0.00% 0.00% 18.95% 0.30% 14.84% 2.86% 5.31% 0.00% 24.38% SOURCE: FACEBOOK, AS CITED IN SOCIALBAKERS, NOVEMBER 2011
  12. 12. REACH OF INSTANT MESSAGING IN VIETNAM: 72% we are social SOURCE: COMSCORE
  13. 13. 30,000,000 VIETNAMESE NETIZENS HAVE VISITIED ONLINE AUCTION OR SHOPPING SITES we are social SOURCE: ASIA DIGITAL MAP
  14. 14. 78% OF VIETNAMESE NETIZENS HAVE LISTENED TO MUSIC ONLINE we are social SOURCE: NIELSEN
  15. 15. 60% OF VIETNAMESE NETIZENS HAVE DOWNLOADED MUSIC we are social SOURCE: NIELSEN
  16. 16. 65% OF VIETNAMESE WEB USERS WOULD SHARE THEIR INTERNET USE PATTERNS WITH ADVERTISERS TO SEE MORE RELEVANT ADS we are social SOURCE: NIELSEN
  17. 17. 40% OF VIETNAM’S INTERNET USERS HAVE USED A MOBILE DEVICE TO ACCESS THE WEB we are social SOURCE: NIELSEN
  18. 18. MORE ASIAN SOCIAL, DIGITAL AND MOBILE STATS: HTTP://WEARESOCIAL.SG we are social
  19. 19. SIMON KEMP MANAGING DIRECTOR @ESKIMON SIMON.KEMP@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG we are social LAM CAI YU ACCOUNT EXECUTIVE @HICAIS CAIYU.LAM@WEARESOCIAL.SG HTTP://WEARESOCIAL.SG

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