we
are
social

2014 ASIA-PACIFIC
DIGITAL OVERVIEW
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS

We Are Social...
COUNTRIES DETAILED IN THIS REPORT
16!
20!
25!
21!

18!

06!
03!
02!

09!
26!
15!

11!

13!
17!

08!

12!
28! 30!
05!

27!
...
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS
INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
SAYHELLO@WEARESOCIAL.SG
@WEARES...
ASIA-PACIFIC REGIONAL OVERVIEW

We Are Social

wearesocial.sg • @wearesocialsg • 4
JAN
2014

GLOBAL DATA SNAPSHOT

7,095,476,818

52%

48%

TOTAL POPULATION

URBAN

RURAL

2,640,432,161
INTERNET USERS

1,8...
JAN
2014

SHARE OF GLOBAL USERS
CENTRAL &
EASTERN EUROPE

5%

NORTH AMERICA

5%

6%
12%

11%

11%

10%

6%

7%

WESTERN EU...
JAN
2014

ASIA-PACIFIC

3,882,702,949

44%

56%

TOTAL POPULATION

URBAN

RURAL

1,255,745,291
INTERNET USERS

969,583,240...
JAN
2014

APAC GLOBAL SHARE

SHARE OF GLOBAL
POPULATION

SHARE OF GLOBAL
INTERNET USERS

SHARE OF GLOBAL
SOCIAL MEDIA USER...
JAN
2014

APAC: MOBILE CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBI...
JAN
2014

APAC MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
JAN
2014

SOUTH ASIA

1,630,919,286

31%

69%

TOTAL POPULATION

URBAN

RURAL

280,863,846
INTERNET USERS

112,696,000
ACT...
JAN
2014

SOUTH ASIA MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS...
JAN
2014

EAST ASIA

1,584,806,482

56%

44%

TOTAL POPULATION

URBAN

RURAL

756,093,363
INTERNET USERS

48%
INTERNET PEN...
JAN
2014

EAST ASIA MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS ...
JAN
2014

SOUTHEAST ASIA
630,551,581

45%

55%

TOTAL POPULATION

URBAN

RURAL

195,762,594
INTERNET USERS

161,996,000

3...
JAN
2014

SOUTHEAST ASIA MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTION...
JAN
2014

OCEANIA
36,425,600

71%

29%

TOTAL POPULATION

URBAN

RURAL

23,025,488
INTERNET USERS

16,163,220
ACTIVE SOCIA...
JAN
2014

OCEANIA MOBILE INDICATORS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
JAN
2014

INTERNET PENETRATION IN APAC
MONGOLIA 16%!

SOUTH
KOREA

84%!

CHINA
PAKISTAN

10%!
INDIA

17%!

SRI LANKA

39%!...
JAN
2014
89%!

84%!

81%!

INTERNET PENETRATION IN APAC
79%!

76%!

73%! 73%!
65%! 64%!
59%!

GLOBAL
AVERAGE

44%!
39%! 39...
JAN
2014

INTERNET USERS IN APAC
MONGOLIA 522K!

SOUTH
KOREA

41M!

CHINA
PAKISTAN

20M!
INDIA

213M!

SRI LANKA

154K!
MA...
JAN
2014

TIME SPENT ON THE INTERNET
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET

6.2!

ACCESS...
JAN
2014

SOCIAL MEDIA PENETRATION IN APAC
MONGOLIA 22%!

27%!

CHINA
PAKISTAN

6%!
INDIA

7%!

SRI LANKA

44%!
MALDIVES

...
JAN
2014
64%!

63%!

61%!

SOCIAL MEDIA PENETRATION IN APAC
59%! 57%!

55%!

53%! 51%!
46%!

44%!
36%!

GLOBAL
AVERAGE

32...
JAN
2014

SOCIAL MEDIA USERS IN APAC (MAU)
MONGOLIA 720K!

13M!

CHINA
PAKISTAN

11M!
INDIA

90M!

SRI LANKA

174K!
MALDIV...
TIME SPENT ON SOCIAL MEDIA

AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS

2.0!
HONG ...
JAN
2014

MOBILE SUBSCRIPTION PENETRATION
MONGOLIA 105%!

110%!

CHINA
PAKISTAN

67%!
INDIA

73%!

SRI LANKA

142%!
MALDIV...
We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions.
NORTH KOREA

MYANMAR

PAP...
JAN
2014

MOBILE SUBSCRIPTIONS IN APAC
MONGOLIA 3.4M!

54M!

CHINA
PAKISTAN 130M!
INDIA

894M!

SRI LANKA

561K!
MALDIVES
...
JAN
2014

MOBILE BROADBAND PENETRATION
MONGOLIA 27%!

106%!

CHINA
PAKISTAN 0.3%!
INDIA

SRI LANKA

22%!
MALDIVES

HONG
KO...
17%!

WEIGHTED

We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
7%!
5...
JAN
2014

MOBILE BROADBAND SUBSCRIPTIONS
MONGOLIA 861K!

52M!

CHINA
PAKISTAN

580K!
INDIA

SRI LANKA

85K!
MALDIVES

HONG...
JAN
2014

MOBILE SOCIAL PENETRATION (MAU)
MONGOLIA 17%!

23%!

CHINA
PAKISTAN

4%!
INDIA

6%!

SRI LANKA

34%!
MALDIVES

H...
JAN
2014

MOBILE SOCIAL PENETRATION (MAU)

58%!
53%! 52%!
51%!

49%! 49%!
45%! 44%! 44%!

33%!

13%!

We Are Social • Sour...
JAN
2014

ACTIVE MOBILE SOCIAL USERS (MAU)
MONGOLIA 540K!

11M!

CHINA
PAKISTAN

7.6M!
INDIA

72M!

SRI LANKA

134K!
MALDI...
JAN
2014

SOCIAL MEDIA USERS BY DEVICE

ACTIVE SOCIAL MEDIA USERS
IN APAC ACCESSING SOCIAL
MEDIA ON ANY DEVICE

#

969,140...
JAN
2014

SOCIAL PENETRATION BY DEVICE

ACTIVE SOCIAL MEDIA USERS
ACCESSING SOCIAL MEDIA ON
ANY DEVICE AS A PERCENTAGE
OF ...
INDIVIDUAL COUNTRY DATA

We Are Social

wearesocial.sg • @wearesocialsg • 38
AUSTRALIA

We Are Social

wearesocial.sg • @wearesocialsg • 39
AUSTRALIA: SNAPSHOT
22,262,501

89%

TOTAL POPULATION

URBAN

11%!

JAN
2014

RURAL

18,129,727
INTERNET USERS

12,800,000...
JAN
2014

AUSTRALIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DES...
JAN
2014

AUSTRALIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOC...
JAN
2014

AUSTRALIA: SOCIAL MEDIA USE
89%

ANY SOCIAL NETWORK

62%
81%

FACEBOOK

53%
42%

TWITTER

14%
30%

GOOGLE+

LINK...
JAN
2014

AUSTRALIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE...
JAN
2014

AUSTRALIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SE...
JAN
2014

AUSTRALIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PE...
BANGLADESH

We Are Social

wearesocial.sg • @wearesocialsg • 47
JAN
2014

BANGLADESH: SNAPSHOT
163,654,860

28%

72%

TOTAL POPULATION

URBAN

RURAL

36,500,000

22%

INTERNET USERS

5,8...
JAN
2014

BANGLADESH: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBIL...
JAN
2014

BANGLADESH: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
P...
BHUTAN

We Are Social

wearesocial.sg • @wearesocialsg • 51
JAN
2014

BHUTAN: SNAPSHOT
725,296

36%

64%

TOTAL POPULATION

URBAN

RURAL

182,338
INTERNET USERS

122,000
ACTIVE FACEB...
JAN
2014

BHUTAN: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
JAN
2014

BHUTAN: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
BRUNEI DARUSSALAM

We Are Social

wearesocial.sg • @wearesocialsg • 55
JAN
2014

BRUNEI: SNAPSHOT
415,717

76%

24%

TOTAL POPULATION

URBAN

RURAL

246,388
INTERNET USERS

260,000
ACTIVE FACEB...
JAN
2014

BRUNEI: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
JAN
2014

BRUNEI: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
CAMBODIA

We Are Social

wearesocial.sg • @wearesocialsg • 59
JAN
2014

CAMBODIA: SNAPSHOT
15,205,539

20%

80%

TOTAL POPULATION

URBAN

RURAL

738,641

5%

INTERNET USERS

1,200,000
...
JAN
2014

CAMBODIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
JAN
2014

CAMBODIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
CHINA

We Are Social

wearesocial.sg • @wearesocialsg • 63
JAN
2014

CHINA: DATA SNAPSHOT

1,349,585,838

51%

49%

TOTAL POPULATION

URBAN

RURAL

590,560,000
INTERNET USERS

623,3...
JAN
2014

CHINA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP...
JAN
2014

CHINA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
...
JAN
2014

CHINA: SOCIAL MEDIA USE
98%

ANY SOCIAL NETWORK

87%
83%

SINA WEIBO

62%
76%

QZONE

53%
75%

TENCENT WEIBO

YO...
JAN
2014

CHINA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
JAN
2014

CHINA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCH...
JAN
2014

CHINA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCEN...
FIJI

We Are Social

wearesocial.sg • @wearesocialsg • 71
JAN
2014

FIJI: SNAPSHOT
896,758

52%

48%

TOTAL POPULATION

URBAN

RURAL

300,326
INTERNET USERS

260,000
ACTIVE FACEBOOK...
JAN
2014

FIJI: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBSC...
JAN
2014

FIJI: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENTA...
HONG KONG

We Are Social

wearesocial.sg • @wearesocialsg • 75
JAN
2014

HONG KONG: SNAPSHOT
7,182,724
TOTAL POPULATION

5,207,762
INTERNET USERS

4,400,000
ACTIVE FACEBOOK USERS

16,40...
JAN
2014

HONG KONG: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DES...
JAN
2014

HONG KONG: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOC...
JAN
2014

HONG KONG: SOCIAL MEDIA USE
96%

ANY SOCIAL NETWORK

64%
91%

FACEBOOK

53%
58%

GOOGLE+

INSTAGRAM

SINA WEIBO
...
JAN
2014

HONG KONG: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE...
JAN
2014

HONG KONG: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SE...
JAN
2014

HONG KONG: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PE...
INDIA

We Are Social

wearesocial.sg • @wearesocialsg • 83
JAN
2014

INDIA: SNAPSHOT

1,220,800,359

31%

69%

TOTAL POPULATION

URBAN

RURAL

213,000,000
INTERNET USERS

90,000,000...
JAN
2014

INDIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP...
JAN
2014

INDIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
...
JAN
2014

INDIA: SOCIAL MEDIA USE
97%

ANY SOCIAL NETWORK

72%
94%

FACEBOOK

55%
78%

GOOGLE+

35%
67%

TWITTER

30%
54%
...
JAN
2014

INDIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
JAN
2014

INDIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCH...
JAN
2014

INDIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCEN...
INDONESIA

We Are Social

wearesocial.sg • @wearesocialsg • 91
JAN
2014

INDONESIA: SNAPSHOT
251,160,124

51%

49%

TOTAL POPULATION

URBAN

RURAL

72,700,000
INTERNET USERS

62,000,000...
JAN
2014

INDONESIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DES...
JAN
2014

INDONESIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOC...
JAN
2014

INDONESIA: SOCIAL MEDIA USE
98%

ANY SOCIAL NETWORK

79%
93%

FACEBOOK

59%
80%

TWITTER

41%
74%

GOOGLE+

LINK...
JAN
2014

INDONESIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE...
JAN
2014

INDONESIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SE...
JAN
2014

INDONESIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PE...
JAPAN

We Are Social

wearesocial.sg • @wearesocialsg • 99
JAPAN: SNAPSHOT
127,253,075

91%

9%!

JAN
2014

TOTAL POPULATION

URBAN

RURAL

100,684,474
INTERNET USERS

22,000,000
AC...
JAN
2014

JAPAN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTOP...
JAN
2014

JAPAN: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL
...
JAN
2014

JAPAN: SOCIAL MEDIA USE
66%

ANY SOCIAL NETWORK

42%
39%

TWITTER

22%
38%

FACEBOOK

MIXI

GOOGLE+

TUMBLR

22%...
JAN
2014

JAPAN: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
JAN
2014

JAPAN: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARCH...
JAN
2014

JAPAN: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCEN...
LAOS

We Are Social

wearesocial.sg • @wearesocialsg • 107
JAN
2014

LAOS: SNAPSHOT
6,695,166

34%

66%

TOTAL POPULATION

URBAN

RURAL

707,871
INTERNET USERS

420,000
ACTIVE FACEB...
JAN
2014

LAOS: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUBS...
JAN
2014

LAOS: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCENT...
MACAU

We Are Social

wearesocial.sg • @wearesocialsg • 111
JAN
2014

MACAU: SNAPSHOT
583,003
TOTAL POPULATION

371,512
INTERNET USERS

300,000
ACTIVE FACEBOOK USERS

1,613,457
ACTIV...
JAN
2014

MACAU: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
JAN
2014

MACAU: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCEN...
MALAYSIA

We Are Social

wearesocial.sg • @wearesocialsg • 115
JAN
2014

MALAYSIA: SNAPSHOT
29,628,392

73%

27%

TOTAL POPULATION

URBAN

RURAL

19,200,408
INTERNET USERS

15,600,000
A...
JAN
2014

MALAYSIA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESK...
JAN
2014

MALAYSIA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCI...
JAN
2014

MALAYSIA: SOCIAL MEDIA USE
98%

ANY SOCIAL NETWORK

72%
95%

FACEBOOK

59%
77%

GOOGLE+

32%
57%

TWITTER

23%
4...
JAN
2014

MALAYSIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
JAN
2014

MALAYSIA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEA...
JAN
2014

MALAYSIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
MALDIVES

We Are Social

wearesocial.sg • @wearesocialsg • 123
JAN
2014

MALDIVES: SNAPSHOT
393,988

41%

59%

TOTAL POPULATION

URBAN

RURAL

153,560
INTERNET USERS

174,000
ACTIVE FAC...
JAN
2014

MALDIVES: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
JAN
2014

MALDIVES: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
MONGOLIA

We Are Social

wearesocial.sg • @wearesocialsg • 127
JAN
2014

MONGOLIA: SNAPSHOT
3,226,516

69%

31%

TOTAL POPULATION

URBAN

RURAL

521,520
INTERNET USERS

720,000
ACTIVE F...
JAN
2014

MONGOLIA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
JAN
2014

MONGOLIA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
MYANMAR

We Are Social

wearesocial.sg • @wearesocialsg • 131
JAN
2014

MYANMAR: SNAPSHOT
55,167,330

33%

67%

TOTAL POPULATION

URBAN

RURAL

583,564

1%

INTERNET USERS

1,240,000
A...
JAN
2014

MYANMAR: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
JAN
2014

MYANMAR: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
NEPAL

We Are Social

wearesocial.sg • @wearesocialsg • 135
JAN
2014

NEPAL: SNAPSHOT
30,430,267

31%

69%

TOTAL POPULATION

URBAN

RURAL

7,300,000
INTERNET USERS

3,200,000
ACTIVE...
JAN
2014

NEPAL: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SUB...
JAN
2014

NEPAL: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCEN...
NEW ZEALAND

We Are Social

wearesocial.sg • @wearesocialsg • 139
JAN
2014

NEW ZEALAND: SNAPSHOT
4,365,113

86%

14%

TOTAL POPULATION

URBAN

RURAL

3,873,982
INTERNET USERS

2,400,000
A...
JAN
2014

NEW ZEALAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBI...
JAN
2014

NEW ZEALAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
...
JAN
2014

NEW ZEALAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
NORTH KOREA

We Are Social

wearesocial.sg • @wearesocialsg • 144
JAN
2014

NORTH KOREA: SNAPSHOT
24,720,407

60%

40%

TOTAL POPULATION

URBAN

RURAL

[N/A]

[N/A]

INTERNET USERS

8,200
...
JAN
2014

NORTH KOREA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBI...
JAN
2014

NORTH KOREA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
PAKISTAN

We Are Social

wearesocial.sg • @wearesocialsg • 148
JAN
2014

PAKISTAN: SNAPSHOT
193,238,868

36%

64%

TOTAL POPULATION

URBAN

RURAL

19,800,000
INTERNET USERS

11,400,000
...
JAN
2014

PAKISTAN: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
JAN
2014

PAKISTAN: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
PAPUA NEW GUINEA

We Are Social

wearesocial.sg • @wearesocialsg • 152
JAN
2014

PAPUA NEW GUINEA: SNAPSHOT
6,341,902

13%

87%

TOTAL POPULATION

URBAN

RURAL

145,256

2%

INTERNET USERS

260...
JAN
2014

PAPUA NEW GUINEA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL...
JAN
2014

PAPUA NEW GUINEA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS ...
PHILIPPINES

We Are Social

wearesocial.sg • @wearesocialsg • 156
JAN
2014

PHILIPPINES: SNAPSHOT
105,720,644

49%

51%

TOTAL POPULATION

URBAN

RURAL

37,602,976
INTERNET USERS

34,000,0...
JAN
2014

PHILIPPINES: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A D...
JAN
2014

PHILIPPINES: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME S...
JAN
2014

PHILIPPINES: SOCIAL MEDIA USE
98%

ANY SOCIAL NETWORK

78%
97%

FACEBOOK

69%
81%

TWITTER

40%
69%

GOOGLE+

39...
JAN
2014

PHILIPPINES: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBI...
JAN
2014

PHILIPPINES: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
...
JAN
2014

PHILIPPINES: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
SINGAPORE

We Are Social

wearesocial.sg • @wearesocialsg • 164
JAN
2014

SINGAPORE: SNAPSHOT
5,460,302
TOTAL POPULATION

100%
URBAN

3,971,318
INTERNET USERS

3,200,000
ACTIVE FACEBOOK ...
JAN
2014

SINGAPORE: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DES...
JAN
2014

SINGAPORE: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOC...
JAN
2014

SINGAPORE: SOCIAL MEDIA USE
96%

ANY SOCIAL NETWORK

68%
92%

FACEBOOK

59%
54%

TWITTER

19%
45%

GOOGLE+

LINK...
JAN
2014

SINGAPORE: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE...
JAN
2014

SINGAPORE: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SE...
JAN
2014

SINGAPORE: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PE...
SOUTH KOREA

We Are Social

wearesocial.sg • @wearesocialsg • 172
JAN
2014

SOUTH KOREA: SNAPSHOT
48,955,203

83%

17%

TOTAL POPULATION

URBAN

RURAL

41,091,681
INTERNET USERS

13,000,00...
JAN
2014

SOUTH KOREA: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A D...
JAN
2014

SOUTH KOREA: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME S...
JAN
2014

SOUTH KOREA: SOCIAL MEDIA USE
84%

ANY SOCIAL NETWORK

48%
75%

FACEBOOK

36%
56%

TWITTER

GOOGLE+

ME2DAY

NAT...
JAN
2014

SOUTH KOREA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBI...
JAN
2014

SOUTH KOREA: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
...
JAN
2014

SOUTH KOREA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
SRI LANKA

We Are Social

wearesocial.sg • @wearesocialsg • 180
JAN
2014

SRI LANKA: SNAPSHOT
21,675,648
TOTAL POPULATION

3,927,948
INTERNET USERS

2,000,000
ACTIVE FACEBOOK USERS

20,3...
JAN
2014

SRI LANKA: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE...
JAN
2014

SRI LANKA: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PE...
TAIWAN

We Are Social

wearesocial.sg • @wearesocialsg • 184
JAN
2014

TAIWAN: SNAPSHOT
23,299,716

78%

22%

TOTAL POPULATION

URBAN

RURAL

17,656,414
INTERNET USERS

15,000,000
ACT...
JAN
2014

TAIWAN: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKTO...
JAN
2014

TAIWAN: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIAL...
JAN
2014

TAIWAN: SOCIAL MEDIA USE
95%

ANY SOCIAL NETWORK

67%
92%

FACEBOOK

60%
70%

GOOGLE+

TWITTER

#N/A

PLURK

25%...
JAN
2014

TAIWAN: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE SU...
JAN
2014

TAIWAN: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEARC...
JAN
2014

TAIWAN: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERCE...
THAILAND

We Are Social

wearesocial.sg • @wearesocialsg • 192
JAN
2014

THAILAND: SNAPSHOT
67,448,120

34%

66%

TOTAL POPULATION

URBAN

RURAL

23,860,000
INTERNET USERS

24,000,000
A...
JAN
2014

THAILAND: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESK...
JAN
2014

THAILAND: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCI...
JAN
2014

THAILAND: SOCIAL MEDIA USE
97%

ANY SOCIAL NETWORK

76%
96%

FACEBOOK

68%
69%

GOOGLE+

36%
57%

TWITTER

32%
4...
JAN
2014

THAILAND: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE ...
JAN
2014

THAILAND: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEA...
JAN
2014

THAILAND: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PER...
TIMOR-LESTE

We Are Social

wearesocial.sg • @wearesocialsg • 200
JAN
2014

TIMOR-LESTE: SNAPSHOT
1,172,390

28%

72%

TOTAL POPULATION

URBAN

RURAL

10,461
INTERNET USERS

76,000
ACTIVE ...
JAN
2014

TIMOR-LESTE: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBI...
JAN
2014

TIMOR-LESTE: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
...
VIETNAM

We Are Social

wearesocial.sg • @wearesocialsg • 204
JAN
2014

VIETNAM: SNAPSHOT
92,477,857

31%

69%

TOTAL POPULATION

URBAN

RURAL

36,140,967
INTERNET USERS

20,000,000
AC...
JAN
2014

VIETNAM: INTERNET INDICATORS

AVERAGE TIME THAT INTERNET
USERS SPEND USING THE
INTERNET EACH DAY THROUGH
A DESKT...
JAN
2014

VIETNAM: SOCIAL INDICATORS

SOCIAL MEDIA
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

AVERAGE TIME SOCIA...
JAN
2014

VIETNAM: SOCIAL MEDIA USE
97%

ANY SOCIAL NETWORK

81%
95%

FACEBOOK

67%
76%

GOOGLE+

34%
45%

TWITTER

LINKED...
JAN
2014

VIETNAM: CONTRACT TYPE

PERCENTAGE OF TOTAL
MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID

PERCENTAGE OF TOTAL
MOBILE S...
JAN
2014

VIETNAM: SMARTPHONE USAGE

SMARTPHONE
PENETRATION AS A
PERCENTAGE OF THE
TOTAL POPULATION

SMARTPHONE USERS
SEAR...
JAN
2014

VIETNAM: MOBILE STATS

NUMBER OF
ACTIVE MOBILE
BROADBAND
SUBSCRIPTIONS

MOBILE BROADBAND
SUBSCRIPTIONS AS A
PERC...
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We Are Social

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DATA SOURCES USED IN THIS REPORT
Population data

Latest available data from the United States Census Bureau (mid-2013 dat...
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND,
AND ENGAGE IN CONVERSATIONS IN SOC...
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
SAYHELLO@WEARESOCIAL.SG
+65 6423 1051
HTTP://WEARESOC...
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Asia pacific digital overview 2014

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Asia pacific digital overview 2014

  1. 1. we are social 2014 ASIA-PACIFIC DIGITAL OVERVIEW WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS We Are Social wearesocial.sg • @wearesocialsg • 1
  2. 2. COUNTRIES DETAILED IN THIS REPORT 16! 20! 25! 21! 18! 06! 03! 02! 09! 26! 15! 11! 13! 17! 08! 12! 28! 30! 05! 27! 23! 14! 04! 24! 10! 29! 22! 07! 01! 19! 01 AUSTRALIA 07 FIJI 13 MACAU 19 NEW ZEALAND 25 SOUTH KOREA 02 BANGLADESH 08 HONG KONG 14 MALAYSIA 20 NORTH KOREA 26 SRI LANKA 03 BHUTAN 09 INDIA 15 MALDIVES 21 PAKISTAN 27 TAIWAN 04 BRUNEI 10 INDONESIA 16 MONGOLIA 22 PAPUA NEW GUINEA 28 THAILAND 05 CAMBODIA 11 JAPAN 17 MYANMAR 23 PHILIPPINES 29 TIMOR-LESTE 06 CHINA 12 LAOS 18 NEPAL 24 SINGAPORE 30 VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 2
  3. 3. IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US: SAYHELLO@WEARESOCIAL.SG @WEARESOCIALSG +65 6423 1051 WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 3
  4. 4. ASIA-PACIFIC REGIONAL OVERVIEW We Are Social wearesocial.sg • @wearesocialsg • 4
  5. 5. JAN 2014 GLOBAL DATA SNAPSHOT 7,095,476,818 52% 48% TOTAL POPULATION URBAN RURAL 2,640,432,161 INTERNET USERS 1,856,680,860 ACTIVE SOCIAL NETWORK USERS 37% INTERNET PENETRATION 26% SOCIAL NETWORKING PENETRATION 6,572,950,124 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 93% MOBILE SUBSCRIPTION PENETRATION • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 5
  6. 6. JAN 2014 SHARE OF GLOBAL USERS CENTRAL & EASTERN EUROPE 5% NORTH AMERICA 5% 6% 12% 11% 11% 10% 6% 7% WESTERN EUROPE 7% 8% EAST ASIA CENTRAL ASIA 5% 2% MIDDLE EAST 4% 4% CENTRAL AMERICA 3% 4% 3% 4% 5% 3% SOUTH AMERICA 6% INTERNET USERS 1% 2% 10% 7% 11% 37% 29% 22% 18% 9% 9% 7% 10% 4% 8% 6% 11% 16% 22% SOUTHEAST ASIA SOUTH ASIA 23% AFRICA POPULATION 1% 8% SOCIAL MEDIA USERS OCEANIA 1% 1% 1% 1% MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 6
  7. 7. JAN 2014 ASIA-PACIFIC 3,882,702,949 44% 56% TOTAL POPULATION URBAN RURAL 1,255,745,291 INTERNET USERS 969,583,240 ACTIVE SOCIAL NETWORK USERS 32% INTERNET PENETRATION 25% SOCIAL NETWORKING PENETRATION 3,347,580,701 ACTIVE MOBILE SUBSCRIPTIONS We Are Social 86% MOBILE SUBSCRIPTION PENETRATION • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA wearesocial.sg • @wearesocialsg • 7
  8. 8. JAN 2014 APAC GLOBAL SHARE SHARE OF GLOBAL POPULATION SHARE OF GLOBAL INTERNET USERS SHARE OF GLOBAL SOCIAL MEDIA USERS SHARE OF GLOBAL MOBILE USERS 54.7% 47.5% 52.2% 47.6% We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, GSMA Intelligence wearesocial.sg • @wearesocialsg • 8
  9. 9. JAN 2014 APAC: MOBILE CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 82% We Are Social • Source: GSMA Intelligence 18% 21% wearesocial.sg • @wearesocialsg • 9
  10. 10. JAN 2014 APAC MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 645M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 16.6% Tencent, Facebook, ITU We Are Social • Sources: US Census Bureau, ITU, Facebook 943M 24.3% wearesocial.sg • @wearesocialsg • 10
  11. 11. JAN 2014 SOUTH ASIA 1,630,919,286 31% 69% TOTAL POPULATION URBAN RURAL 280,863,846 INTERNET USERS 112,696,000 ACTIVE SOCIAL NETWORK USERS 17% INTERNET PENETRATION 7% SOCIAL NETWORKING PENETRATION 1,173,703,583 ACTIVE MOBILE SUBSCRIPTIONS 72% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, IAMAI, Facebook, CIA Factbook wearesocial.sg • @wearesocialsg • 11
  12. 12. JAN 2014 SOUTH ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 61.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 3.8% We Are Social • Sources: US Census Bureau, ITU, Facebook 89.1M 5.5% wearesocial.sg • @wearesocialsg • 12
  13. 13. JAN 2014 EAST ASIA 1,584,806,482 56% 44% TOTAL POPULATION URBAN RURAL 756,093,363 INTERNET USERS 48% INTERNET PENETRATION 678,728,200 ACTIVE SOCIAL NETWORK USERS 43% SOCIAL NETWORKING PENETRATION 1,451,087,957 ACTIVE MOBILE SUBSCRIPTIONS 92% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Facebook, Tencent, ITU wearesocial.sg • @wearesocialsg • 13
  14. 14. JAN 2014 EAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 444.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 28.1% We Are Social • Sources: US Census Bureau, ITU, Facebook 707.4M 44.6% wearesocial.sg • @wearesocialsg • 14
  15. 15. JAN 2014 SOUTHEAST ASIA 630,551,581 45% 55% TOTAL POPULATION URBAN RURAL 195,762,594 INTERNET USERS 161,996,000 31% INTERNET PENETRATION 26% ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION 688,607,654 109% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 15
  16. 16. JAN 2014 SOUTHEAST ASIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 113.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 18.0% We Are Social • Sources: US Census Bureau, ITU, Facebook 133.7M 21.2% wearesocial.sg • @wearesocialsg • 16
  17. 17. JAN 2014 OCEANIA 36,425,600 71% 29% TOTAL POPULATION URBAN RURAL 23,025,488 INTERNET USERS 16,163,220 ACTIVE SOCIAL NETWORK USERS 34,181,507 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 63% INTERNET PENETRATION 44% SOCIAL NETWORKING PENETRATION 94% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 17
  18. 18. JAN 2014 OCEANIA MOBILE INDICATORS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 24.4M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 71.2% We Are Social • Sources: US Census Bureau, ITU, Facebook 13.1M 38.7% wearesocial.sg • @wearesocialsg • 18
  19. 19. JAN 2014 INTERNET PENETRATION IN APAC MONGOLIA 16%! SOUTH KOREA 84%! CHINA PAKISTAN 10%! INDIA 17%! SRI LANKA 39%! MALDIVES JAPAN 44%! BANGLADESH HONG KONG 73%! 22%! THAILAND 79%! APAC AVERAGE 32%! 76%! TAIWAN 35%! 18%! MALAYSIA 39%! 65%! VIETNAM 36%! PHILIPPINES 73%! SINGAPORE 29%! INDONESIA TIMOR1%! LESTE PAPUA 2%! NEW GUINEA FIJI 33%! AUSTRALIA 81%! NEW ZEALAND 89%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI wearesocial.sg • @wearesocialsg • 19
  20. 20. JAN 2014 89%! 84%! 81%! INTERNET PENETRATION IN APAC 79%! 76%! 73%! 73%! 65%! 64%! 59%! GLOBAL AVERAGE 44%! 39%! 39%! 36%! 35%! 33%! 32%! 29%! 25%! 24%! 22%! 18%! 17%! 16%! 11%! 10%! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI NORTH KOREA TIMOR-LESTE MYANMAR 2%! 1%! 1%! 0%! PAPUA NEW GUINEA CAMBODIA PAKISTAN LAOS MONGOLIA INDIA SRI LANKA BANGLADESH NEPAL BHUTAN INDONESIA APAC AVERAGE FIJI THAILAND PHILIPPINES MALDIVES VIETNAM CHINA BRUNEI MACAU MALAYSIA HONG KONG SINGAPORE TAIWAN JAPAN AUSTRALIA SOUTH KOREA NEW ZEALAND 5%! wearesocial.sg • @wearesocialsg • 20
  21. 21. JAN 2014 INTERNET USERS IN APAC MONGOLIA 522K! SOUTH KOREA 41M! CHINA PAKISTAN 20M! INDIA 213M! SRI LANKA 154K! MALDIVES JAPAN 591M! BANGLADESH HONG KONG 5.2M! 37M! THAILAND 3.9M! MALAYSIA 101M! APAC TOTAL 1.22B! 18M! TAIWAN 24M! 36M! 19M! VIETNAM 38M! PHILIPPINES 4.0M! SINGAPORE 73M! INDONESIA TIMOR10K! LESTE PAPUA 145K! NEW GUINEA FIJI 300K! AUSTRALIA 18M! NEW ZEALAND 3.9M! We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI wearesocial.sg • @wearesocialsg • 21
  22. 22. JAN 2014 TIME SPENT ON THE INTERNET AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET 6.2! ACCESS THROUGH LAPTOP / DESKTOP 3.5! 3.5! 3.1! 2.1! We Are Social • Source: GlobalWebIndex SOUTH KOREA JAPAN HONG KONG AUSTRALIA CHINA VIETNAM TAIWAN INDIA THAILAND SINGAPORE INDONESIA MALAYSIA PHILIPPINES 1.0! 1.6! 1.7! 1.9! 1.7! 2.0! 2.3! 2.5! 2.6! 3.1! 2.8! 3.5! 4.5! 4.5! 4.6! 4.7! 4.9! 5.1! 5.3! 5.5! 5.6! ACCESS THROUGH MOBILE DEVICE wearesocial.sg • @wearesocialsg • 22
  23. 23. JAN 2014 SOCIAL MEDIA PENETRATION IN APAC MONGOLIA 22%! 27%! CHINA PAKISTAN 6%! INDIA 7%! SRI LANKA 44%! MALDIVES HONG KONG 61%! 4%! THAILAND 17%! JAPAN 46%! BANGLADESH SOUTH KOREA APAC AVERAGE 25%! 64%! TAIWAN 36%! 9%! MALAYSIA 22%! 53%! VIETNAM 32%! PHILIPPINES 59%! SINGAPORE 25%! INDONESIA TIMOR6%! LESTE PAPUA 4%! NEW GUINEA FIJI 29%! AUSTRALIA 57%! NEW ZEALAND 57%! We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook wearesocial.sg • @wearesocialsg • 23
  24. 24. JAN 2014 64%! 63%! 61%! SOCIAL MEDIA PENETRATION IN APAC 59%! 57%! 55%! 53%! 51%! 46%! 44%! 36%! GLOBAL AVERAGE 32%! 29%! 27%! 25%! 25%! 22%! 22%! 17%! 17%! We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook 0%! NORTH KOREA 2%! MYANMAR BANGLADESH 4%! 4%! PAPUA NEW GUINEA PAKISTAN LAOS TIMOR-LESTE INDIA 8%! 7%! 6%! 6%! 6%! CAMBODIA 9%! SRI LANKA NEPAL BHUTAN JAPAN VIETNAM MONGOLIA INDONESIA APAC AVERAGE SOUTH KOREA FIJI PHILIPPINES THAILAND MALDIVES CHINA MACAU MALAYSIA NEW ZEALAND AUSTRALIA SINGAPORE HONG KONG BRUNEI TAIWAN 11%! wearesocial.sg • @wearesocialsg • 24
  25. 25. JAN 2014 SOCIAL MEDIA USERS IN APAC (MAU) MONGOLIA 720K! 13M! CHINA PAKISTAN 11M! INDIA 90M! SRI LANKA 174K! MALDIVES HONG KONG 4.4M! 5.8M! THAILAND 2.0M! MALAYSIA 22M! JAPAN 623M! BANGLADESH SOUTH KOREA APAC TOTAL 969M! 15M! TAIWAN 24M! 20M! 16M! VIETNAM 34M! PHILIPPINES 3.2M! SINGAPORE 62M! INDONESIA TIMOR76K! LESTE PAPUA 260K! NEW GUINEA FIJI 260K! AUSTRALIA 13M! NEW ZEALAND 2.4M! We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook wearesocial.sg • @wearesocialsg • 25
  26. 26. TIME SPENT ON SOCIAL MEDIA AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 2.0! HONG KONG We Are Social • Sources: US Census Bureau, CNNIC, Tencent, Facebook JAPAN SOUTH KOREA CHINA SINGAPORE INDONESIA MALAYSIA THAILAND PHILIPPINES 0.8! 1.0! 1.5! 2.1! 2.4! VIETNAM AUSTRALIA 2.4! TAIWAN 2.2! 2.4! INDIA 2.9! 3.3! 3.7! 4.0! JAN 2014 wearesocial.sg • @wearesocialsg • 26
  27. 27. JAN 2014 MOBILE SUBSCRIPTION PENETRATION MONGOLIA 105%! 110%! CHINA PAKISTAN 67%! INDIA 73%! SRI LANKA 142%! MALDIVES 89%! BANGLADESH SOUTH KOREA 109%! JAPAN APAC AVERAGE 86%! HONG 126%! TAIWAN KONG 228%! 68%! THAILAND 125%! 94%! MALAYSIA 145%! 139%! VIETNAM 101%! PHILIPPINES 148%! SINGAPORE 112%! INDONESIA TIMOR53%! LESTE PAPUA 42%! NEW GUINEA FIJI 96%! AUSTRALIA 110%! NEW ZEALAND 113%! We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. wearesocial.sg • @wearesocialsg • 27
  28. 28. We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. NORTH KOREA MYANMAR PAPUA NEW GUINEA TIMOR-LESTE 10%! 7%! 42%! 53%! 60%! 67%! PAKISTAN NEPAL 68%! 73%! INDIA BANGLADESH 77%! 86%! APAC AVERAGE BHUTAN 89%! CHINA 101%! PHILIPPINES 94%! 105%! MONGOLIA SRI LANKA 109%! JAPAN 96%! 110%! SOUTH KOREA FIJI 110%! AUSTRALIA 97%! 112%! INDONESIA LAOS 113%! NEW ZEALAND 125%! THAILAND 113%! 126%! CAMBODIA BRUNEI 126%! 139%! MALAYSIA TAIWAN 142%! 145%! 148%! MALDIVES VIETNAM SINGAPORE HONG KONG MACAU 228%! 277%! JAN 2014 MOBILE SUBSCRIPTION PENETRATION GLOBAL AVERAGE wearesocial.sg • @wearesocialsg • 28
  29. 29. JAN 2014 MOBILE SUBSCRIPTIONS IN APAC MONGOLIA 3.4M! 54M! CHINA PAKISTAN 130M! INDIA 894M! SRI LANKA 561K! MALDIVES HONG KONG 16M! 111M! THAILAND 20M! MALAYSIA 138M! JAPAN 1.2B! BANGLADESH SOUTH KOREA APAC TOTAL 3.3B! 29M! TAIWAN 84M! 134M! 41M! VIETNAM 107M! PHILIPPINES 8.1M! SINGAPORE 282M! INDONESIA TIMOR621K! LESTE PAPUA 2.7M! NEW GUINEA FIJI 859K! AUSTRALIA 24M! NEW ZEALAND 4.9M! We Are Social • Sources: US Census Bureau, ITU, CIA. Data represent active mobile subscriptions. wearesocial.sg • @wearesocialsg • 29
  30. 30. JAN 2014 MOBILE BROADBAND PENETRATION MONGOLIA 27%! 106%! CHINA PAKISTAN 0.3%! INDIA SRI LANKA 22%! MALDIVES HONG KONG 74%! 0.2%! THAILAND 113%! JAPAN 17%! BANGLADESH 5%! SOUTH KOREA APAC AVERAGE 17%! 46%! TAIWAN 0.1%! 4%! MALAYSIA 19%! 14%! VIETNAM 4%! PHILIPPINES 123%! SINGAPORE 32%! INDONESIA NA! TIMORLESTE PAPUA NEW GUINEA NA! FIJI 11%! AUSTRALIA 96%! NEW ZEALAND 65%! We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. wearesocial.sg • @wearesocialsg • 30
  31. 31. 17%! WEIGHTED We Are Social • Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions. 7%! 5%! 4%! 4%! 3%! 1%! 0.3%! CAMBODIA INDIA SRI LANKA PHILIPPINES BHUTAN LAOS PAKISTAN 0.2%! 8%! 11%! BRUNEI FIJI 0.1%! N/A! N/A! N/A! N/A! N/A! N/A! BANGLADESH THAILAND MYANMAR MACAU NEPAL NORTH KOREA PAPUA NEW GUINEA TIMOR-LESTE 14%! 17%! CHINA MALAYSIA 19%! 32%! 27%! 22%! VIETNAM MALDIVES MONGOLIA INDONESIA TAIWAN NEW ZEALAND HONG KONG AUSTRALIA SOUTH KOREA JAPAN SINGAPORE 46%! 65%! 74%! 96%! 106%! 113%! 123%! JAN 2014 MOBILE BROADBAND PENETRATION GLOBAL AVERAGE wearesocial.sg • @wearesocialsg • 31
  32. 32. JAN 2014 MOBILE BROADBAND SUBSCRIPTIONS MONGOLIA 861K! 52M! CHINA PAKISTAN 580K! INDIA SRI LANKA 85K! MALDIVES HONG KONG 5.3M! 327K! THAILAND 144M! JAPAN 232M! BANGLADESH 60M! SOUTH KOREA APAC TOTAL 645M! 11M! TAIWAN 953K! 954K! MALAYSIA 18M! 4.0M! 4M! VIETNAM PHILIPPINES 6.7M! SINGAPORE INDONESIA 80M! NA! TIMORLESTE NA! PAPUA NEW GUINEA FIJI 97K! AUSTRALIA 21M! NEW ZEALAND 2.8M! We Are Social • Sources: International Telecoms Union. Figures represent active subscriptions. wearesocial.sg • @wearesocialsg • 32
  33. 33. JAN 2014 MOBILE SOCIAL PENETRATION (MAU) MONGOLIA 17%! 23%! CHINA PAKISTAN 4%! INDIA 6%! SRI LANKA 34%! MALDIVES HONG KONG 53%! 3%! THAILAND 15%! JAPAN 49%! BANGLADESH SOUTH KOREA APAC AVERAGE 24%! 52%! TAIWAN 33%! 7%! MALAYSIA 18%! 44%! VIETNAM 4%! PHILIPPINES 51%! SINGAPORE 21%! INDONESIA TIMOR7%! LESTE PAPUA 4%! NEW GUINEA FIJI 22%! AUSTRALIA 49%! NEW ZEALAND 44%! We Are Social • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. wearesocial.sg • @wearesocialsg • 33
  34. 34. JAN 2014 MOBILE SOCIAL PENETRATION (MAU) 58%! 53%! 52%! 51%! 49%! 49%! 45%! 44%! 44%! 33%! 13%! We Are Social • Sources: US Census Bureau, Facebook, Tencent. Based on active monthly user figures. 0%! NORTH KOREA MYANMAR 4%! 4%! 3%! 2%! BANGLADESH 7%! 7%! 6%! 6%! 5%! PAPUA NEW GUINEA NEPAL BHUTAN JAPAN MONGOLIA VIETNAM INDONESIA FIJI PHILIPPINES SOUTH KOREA APAC AVERAGE THAILAND MALDIVES NEW ZEALAND MALAYSIA MACAU AUSTRALIA CHINA SINGAPORE TAIWAN HONG KONG BRUNEI 9%! PAKISTAN 15%! LAOS 17%! INDIA 18%! TIMOR-LESTE 21%! SRI LANKA 24%! 23%! 23%! 22%! CAMBODIA 34%! wearesocial.sg • @wearesocialsg • 34
  35. 35. JAN 2014 ACTIVE MOBILE SOCIAL USERS (MAU) MONGOLIA 540K! 11M! CHINA PAKISTAN 7.6M! INDIA 72M! SRI LANKA 134K! MALDIVES HONG KONG 3.8M! 5.0M! THAILAND 1.4M! MALAYSIA 19M! JAPAN 660M! BANGLADESH SOUTH KOREA APAC TOTAL 943M! 12M! TAIWAN 22M! 17M! 13M! VIETNAM 24M! PHILIPPINES 2.8M! SINGAPORE INDONESIA 52M! TIMOR76K! LESTE PAPUA 240K! NEW GUINEA FIJI 198K! AUSTRALIA 11M! NEW ZEALAND 1.9M! We Are Social • Sources: Facebook, Tencent. Active monthly user figures; China figures are for QQ. wearesocial.sg • @wearesocialsg • 35
  36. 36. JAN 2014 SOCIAL MEDIA USERS BY DEVICE ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON ANY DEVICE # 969,140,200 We Are Social • Sources: Facebook, Tencent ACTIVE SOCIAL MEDIA USERS IN APAC ACCESSING SOCIAL MEDIA ON MOBILE DEVICES Q # 943,266,600 wearesocial.sg • @wearesocialsg • 36
  37. 37. JAN 2014 SOCIAL PENETRATION BY DEVICE ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE OF THE TOTAL POPULATION ACTIVE MOBILE SOCIAL MEDIA USERS AS A PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS Q 25.0% ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF THE TOTAL POPULATION Q 24.3% 97.3% We Are Social • Sources: US Census Bureau, Facebook, Tencent wearesocial.sg • @wearesocialsg • 37
  38. 38. INDIVIDUAL COUNTRY DATA We Are Social wearesocial.sg • @wearesocialsg • 38
  39. 39. AUSTRALIA We Are Social wearesocial.sg • @wearesocialsg • 39
  40. 40. AUSTRALIA: SNAPSHOT 22,262,501 89% TOTAL POPULATION URBAN 11%! JAN 2014 RURAL 18,129,727 INTERNET USERS 12,800,000 ACTIVE FACEBOOK USERS 24,400,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 81% INTERNET PENETRATION 57% FACEBOOK PENETRATION 110% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 40
  41. 41. JAN 2014 AUSTRALIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 30M 59% 1H 40M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 41
  42. 42. JAN 2014 AUSTRALIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 05M 55% 14% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 42
  43. 43. JAN 2014 AUSTRALIA: SOCIAL MEDIA USE 89% ANY SOCIAL NETWORK 62% 81% FACEBOOK 53% 42% TWITTER 14% 30% GOOGLE+ LINKEDIN INSTAGRAM 14% 23% 11% 15% 7% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 43
  44. 44. JAN 2014 AUSTRALIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 47% We Are Social • Source: GSMA Intelligence 53% 74% wearesocial.sg • @wearesocialsg • 44
  45. 45. JAN 2014 AUSTRALIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 65% 90% 78% 41% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 45
  46. 46. JAN 2014 AUSTRALIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 21.4M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 96% We Are Social • Sources: US Census Bureau, ITU, Facebook 10.8M 49% wearesocial.sg • @wearesocialsg • 46
  47. 47. BANGLADESH We Are Social wearesocial.sg • @wearesocialsg • 47
  48. 48. JAN 2014 BANGLADESH: SNAPSHOT 163,654,860 28% 72% TOTAL POPULATION URBAN RURAL 36,500,000 22% INTERNET USERS 5,800,000 ACTIVE FACEBOOK USERS 110,675,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU INTERNET PENETRATION 4% FACEBOOK PENETRATION 68% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 48
  49. 49. JAN 2014 BANGLADESH: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 97% We Are Social • Source: GSMA Intelligence 3% 1% wearesocial.sg • @wearesocialsg • 49
  50. 50. JAN 2014 BANGLADESH: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 327K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 0.2% We Are Social • Sources: US Census Bureau, ITU, Facebook 5.0M 3.1% wearesocial.sg • @wearesocialsg • 50
  51. 51. BHUTAN We Are Social wearesocial.sg • @wearesocialsg • 51
  52. 52. JAN 2014 BHUTAN: SNAPSHOT 725,296 36% 64% TOTAL POPULATION URBAN RURAL 182,338 INTERNET USERS 122,000 ACTIVE FACEBOOK USERS 560,890 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 25% INTERNET PENETRATION 17% FACEBOOK PENETRATION 77% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 52
  53. 53. JAN 2014 BHUTAN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 97% We Are Social • Source: GSMA Intelligence 3% 3% wearesocial.sg • @wearesocialsg • 53
  54. 54. JAN 2014 BHUTAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 18K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 2.5% We Are Social • Sources: US Census Bureau, ITU, Facebook 94K 13% wearesocial.sg • @wearesocialsg • 54
  55. 55. BRUNEI DARUSSALAM We Are Social wearesocial.sg • @wearesocialsg • 55
  56. 56. JAN 2014 BRUNEI: SNAPSHOT 415,717 76% 24% TOTAL POPULATION URBAN RURAL 246,388 INTERNET USERS 260,000 ACTIVE FACEBOOK USERS 469,740 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 59% INTERNET PENETRATION 63% FACEBOOK PENETRATION 113% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 56
  57. 57. JAN 2014 BRUNEI: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 83% We Are Social • Source: GSMA Intelligence 17% 42% wearesocial.sg • @wearesocialsg • 57
  58. 58. JAN 2014 BRUNEI: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 32K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 7.6% We Are Social • Sources: US Census Bureau, ITU, Facebook 240K 58% wearesocial.sg • @wearesocialsg • 58
  59. 59. CAMBODIA We Are Social wearesocial.sg • @wearesocialsg • 59
  60. 60. JAN 2014 CAMBODIA: SNAPSHOT 15,205,539 20% 80% TOTAL POPULATION URBAN RURAL 738,641 5% INTERNET USERS 1,200,000 ACTIVE FACEBOOK USERS 19,105,115 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU INTERNET PENETRATION 8% FACEBOOK PENETRATION 126% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 60
  61. 61. JAN 2014 CAMBODIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 95% We Are Social • Source: GSMA Intelligence 5% 11% wearesocial.sg • @wearesocialsg • 61
  62. 62. JAN 2014 CAMBODIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 1.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 6.9% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.1M 7.0% wearesocial.sg • @wearesocialsg • 62
  63. 63. CHINA We Are Social wearesocial.sg • @wearesocialsg • 63
  64. 64. JAN 2014 CHINA: DATA SNAPSHOT 1,349,585,838 51% 49% TOTAL POPULATION URBAN RURAL 590,560,000 INTERNET USERS 623,300,000 ACTIVE QZONE USERS 1,206,553,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, CNNIC, Tencent, ITU 44% INTERNET PENETRATION 46% QZONE PENETRATION 89% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 64
  65. 65. JAN 2014 CHINA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 31M 43% 1H 55M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 65
  66. 66. JAN 2014 CHINA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 42% 1H 30M 51% 24% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 66
  67. 67. JAN 2014 CHINA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 87% 83% SINA WEIBO 62% 76% QZONE 53% 75% TENCENT WEIBO YOUKU RENREN 51% 74% 35% 56% 30% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 67
  68. 68. JAN 2014 CHINA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 80% We Are Social • Source: GSMA Intelligence 20% 21% wearesocial.sg • @wearesocialsg • 68
  69. 69. JAN 2014 CHINA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 47% 96% 98% 69% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 69
  70. 70. JAN 2014 CHINA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 232M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 17% 660M Tencent. ‘Active social media users’ is for QQ platform. We Are Social • Sources: US Census Bureau, ITU, Facebook 49% wearesocial.sg • @wearesocialsg • 70
  71. 71. FIJI We Are Social wearesocial.sg • @wearesocialsg • 71
  72. 72. JAN 2014 FIJI: SNAPSHOT 896,758 52% 48% TOTAL POPULATION URBAN RURAL 300,326 INTERNET USERS 260,000 ACTIVE FACEBOOK USERS 858,809 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 33% INTERNET PENETRATION 29% FACEBOOK PENETRATION 96% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 72
  73. 73. JAN 2014 FIJI: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 95% We Are Social • Source: GSMA Intelligence 5% 8% wearesocial.sg • @wearesocialsg • 73
  74. 74. JAN 2014 FIJI: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 97K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 11% We Are Social • Sources: US Census Bureau, ITU, Facebook 198K 22% wearesocial.sg • @wearesocialsg • 74
  75. 75. HONG KONG We Are Social wearesocial.sg • @wearesocialsg • 75
  76. 76. JAN 2014 HONG KONG: SNAPSHOT 7,182,724 TOTAL POPULATION 5,207,762 INTERNET USERS 4,400,000 ACTIVE FACEBOOK USERS 16,403,076 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 100% URBAN 73% INTERNET PENETRATION 61% FACEBOOK PENETRATION 228% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 76
  77. 77. JAN 2014 HONG KONG: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 32M 67% 2H 08M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 77
  78. 78. JAN 2014 HONG KONG: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 71% 2H 01M 45% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 78
  79. 79. JAN 2014 HONG KONG: SOCIAL MEDIA USE 96% ANY SOCIAL NETWORK 64% 91% FACEBOOK 53% 58% GOOGLE+ INSTAGRAM SINA WEIBO TWITTER 15% 32% 10% 29% 10% 22% 8% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. wearesocial.sg • @wearesocialsg • 79
  80. 80. JAN 2014 HONG KONG: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 49% We Are Social • Source: GSMA Intelligence 51% 57% wearesocial.sg • @wearesocialsg • 80
  81. 81. JAN 2014 HONG KONG: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 63% 92% 89% 43% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 81
  82. 82. JAN 2014 HONG KONG: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 5.3M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 74% We Are Social • Sources: US Census Bureau, ITU, Facebook 3.8M 53% wearesocial.sg • @wearesocialsg • 82
  83. 83. INDIA We Are Social wearesocial.sg • @wearesocialsg • 83
  84. 84. JAN 2014 INDIA: SNAPSHOT 1,220,800,359 31% 69% TOTAL POPULATION URBAN RURAL 213,000,000 INTERNET USERS 90,000,000 17% INTERNET PENETRATION 7% ACTIVE FACEBOOK USERS FACEBOOK PENETRATION 893,862,000 73% ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, IAMAI, Facebook, CIA Factbook MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 84
  85. 85. JAN 2014 INDIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 54M 11% 2H 36M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 85
  86. 86. JAN 2014 INDIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 12% 2H 26M 57% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 86
  87. 87. JAN 2014 INDIA: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 72% 94% FACEBOOK 55% 78% GOOGLE+ 35% 67% TWITTER 30% 54% LINKEDIN ORKUT 24% 51% 17% We Are Social • Source: GlobalWebIndex. Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 87
  88. 88. JAN 2014 INDIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 95% We Are Social • Source: GSMA Intelligence 5% 6% wearesocial.sg • @wearesocialsg • 88
  89. 89. JAN 2014 INDIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 13% 95% 91% 54% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 89
  90. 90. JAN 2014 INDIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 59.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 4.9% We Are Social • Sources: US Census Bureau, ITU, Facebook 72M 5.9% wearesocial.sg • @wearesocialsg • 90
  91. 91. INDONESIA We Are Social wearesocial.sg • @wearesocialsg • 91
  92. 92. JAN 2014 INDONESIA: SNAPSHOT 251,160,124 51% 49% TOTAL POPULATION URBAN RURAL 72,700,000 INTERNET USERS 62,000,000 ACTIVE FACEBOOK USERS 281,963,665 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 29% INTERNET PENETRATION 25% FACEBOOK PENETRATION 112% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 92
  93. 93. JAN 2014 INDONESIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 27M 14% 2H 30M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 93
  94. 94. JAN 2014 INDONESIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 15% 2H 54M 74% 32% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 94
  95. 95. JAN 2014 INDONESIA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 79% 93% FACEBOOK 59% 80% TWITTER 41% 74% GOOGLE+ LINKEDIN INSTAGRAM 33% 39% 15% 32% 12% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 95
  96. 96. JAN 2014 INDONESIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 99% We Are Social • Source: GSMA Intelligence 1% 22% wearesocial.sg • @wearesocialsg • 96
  97. 97. JAN 2014 INDONESIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 14% 94% 95% 57% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 97
  98. 98. JAN 2014 INDONESIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 80.1M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 32% We Are Social • Sources: US Census Bureau, ITU, Facebook 52M 21% wearesocial.sg • @wearesocialsg • 98
  99. 99. JAPAN We Are Social wearesocial.sg • @wearesocialsg • 99
  100. 100. JAPAN: SNAPSHOT 127,253,075 91% 9%! JAN 2014 TOTAL POPULATION URBAN RURAL 100,684,474 INTERNET USERS 22,000,000 ACTIVE FACEBOOK USERS 138,362,823 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 79% INTERNET PENETRATION 17% FACEBOOK PENETRATION 109% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 100
  101. 101. JAN 2014 JAPAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 48% 1H 01M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 101
  102. 102. JAN 2014 JAPAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 58% 0H 45M 11% 5% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 102
  103. 103. JAN 2014 JAPAN: SOCIAL MEDIA USE 66% ANY SOCIAL NETWORK 42% 39% TWITTER 22% 38% FACEBOOK MIXI GOOGLE+ TUMBLR 22% 25% 8% 17% 2% 2% 1% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 103
  104. 104. JAN 2014 JAPAN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 1% We Are Social • Source: GSMA Intelligence 99% 86% wearesocial.sg • @wearesocialsg • 104
  105. 105. JAN 2014 JAPAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 25% 89% 81% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 105
  106. 106. JAN 2014 JAPAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 144M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 113% We Are Social • Sources: US Census Bureau, ITU, Facebook 19.2M 15% wearesocial.sg • @wearesocialsg • 106
  107. 107. LAOS We Are Social wearesocial.sg • @wearesocialsg • 107
  108. 108. JAN 2014 LAOS: SNAPSHOT 6,695,166 34% 66% TOTAL POPULATION URBAN RURAL 707,871 INTERNET USERS 420,000 ACTIVE FACEBOOK USERS 6,492,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 11% INTERNET PENETRATION 6% FACEBOOK PENETRATION 97% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 108
  109. 109. JAN 2014 LAOS: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 98% We Are Social • Source: GSMA Intelligence 2% 11% wearesocial.sg • @wearesocialsg • 109
  110. 110. JAN 2014 LAOS: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 54K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 0.8% We Are Social • Sources: US Census Bureau, ITU, Facebook 360K 5.4% wearesocial.sg • @wearesocialsg • 110
  111. 111. MACAU We Are Social wearesocial.sg • @wearesocialsg • 111
  112. 112. JAN 2014 MACAU: SNAPSHOT 583,003 TOTAL POPULATION 371,512 INTERNET USERS 300,000 ACTIVE FACEBOOK USERS 1,613,457 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 100% URBAN 34% INTERNET PENETRATION 51% FACEBOOK PENETRATION 277% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 112
  113. 113. JAN 2014 MACAU: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 63% We Are Social • Source: GSMA Intelligence 37% 98% wearesocial.sg • @wearesocialsg • 113
  114. 114. JAN 2014 MACAU: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 260K 44.6% wearesocial.sg • @wearesocialsg • 114
  115. 115. MALAYSIA We Are Social wearesocial.sg • @wearesocialsg • 115
  116. 116. JAN 2014 MALAYSIA: SNAPSHOT 29,628,392 73% 27% TOTAL POPULATION URBAN RURAL 19,200,408 INTERNET USERS 15,600,000 ACTIVE FACEBOOK USERS 41,324,700 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 65% INTERNET PENETRATION 53% FACEBOOK PENETRATION 139% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 116
  117. 117. JAN 2014 MALAYSIA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 36M 58% 3H 03M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 117
  118. 118. JAN 2014 MALAYSIA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 64% 3H 17M 58% 28% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 118
  119. 119. JAN 2014 MALAYSIA: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 72% 95% FACEBOOK 59% 77% GOOGLE+ 32% 57% TWITTER 23% 40% INSTAGRAM LINKEDIN 16% 32% 9% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. wearesocial.sg • @wearesocialsg • 119
  120. 120. JAN 2014 MALAYSIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 77% We Are Social • Source: GSMA Intelligence 23% 43% wearesocial.sg • @wearesocialsg • 120
  121. 121. JAN 2014 MALAYSIA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 35% 94% 91% 42% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 121
  122. 122. JAN 2014 MALAYSIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 14% We Are Social • Sources: US Census Bureau, ITU, Facebook 13M 44% wearesocial.sg • @wearesocialsg • 122
  123. 123. MALDIVES We Are Social wearesocial.sg • @wearesocialsg • 123
  124. 124. JAN 2014 MALDIVES: SNAPSHOT 393,988 41% 59% TOTAL POPULATION URBAN RURAL 153,560 INTERNET USERS 174,000 ACTIVE FACEBOOK USERS 560,547 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 39% INTERNET PENETRATION 44% FACEBOOK PENETRATION 142% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 124
  125. 125. JAN 2014 MALDIVES: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 87% We Are Social • Source: GSMA Intelligence 13% 10% wearesocial.sg • @wearesocialsg • 125
  126. 126. JAN 2014 MALDIVES: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 85K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 22% We Are Social • Sources: US Census Bureau, ITU, Facebook 134K 34% wearesocial.sg • @wearesocialsg • 126
  127. 127. MONGOLIA We Are Social wearesocial.sg • @wearesocialsg • 127
  128. 128. JAN 2014 MONGOLIA: SNAPSHOT 3,226,516 69% 31% TOTAL POPULATION URBAN RURAL 521,520 INTERNET USERS 720,000 ACTIVE FACEBOOK USERS 3,375,205 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 16% INTERNET PENETRATION 22% FACEBOOK PENETRATION 105% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 128
  129. 129. JAN 2014 MONGOLIA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 96% We Are Social • Source: GSMA Intelligence 4% 21% wearesocial.sg • @wearesocialsg • 129
  130. 130. JAN 2014 MONGOLIA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 861K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 27% We Are Social • Sources: US Census Bureau, ITU, Facebook 540K 17% wearesocial.sg • @wearesocialsg • 130
  131. 131. MYANMAR We Are Social wearesocial.sg • @wearesocialsg • 131
  132. 132. JAN 2014 MYANMAR: SNAPSHOT 55,167,330 33% 67% TOTAL POPULATION URBAN RURAL 583,564 1% INTERNET USERS 1,240,000 ACTIVE FACEBOOK USERS 5,440,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU INTERNET PENETRATION 2% FACEBOOK PENETRATION 10% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 132
  133. 133. JAN 2014 MYANMAR: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 99% We Are Social • Source: GSMA Intelligence 1% 14% wearesocial.sg • @wearesocialsg • 133
  134. 134. JAN 2014 MYANMAR: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 1.1M 2.0% wearesocial.sg • @wearesocialsg • 134
  135. 135. NEPAL We Are Social wearesocial.sg • @wearesocialsg • 135
  136. 136. JAN 2014 NEPAL: SNAPSHOT 30,430,267 31% 69% TOTAL POPULATION URBAN RURAL 7,300,000 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 16,380,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 24% INTERNET PENETRATION 11% FACEBOOK PENETRATION 54% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 136
  137. 137. JAN 2014 NEPAL: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 94% We Are Social • Source: GSMA Intelligence 6% 2% wearesocial.sg • @wearesocialsg • 137
  138. 138. JAN 2014 NEPAL: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 9.2% wearesocial.sg • @wearesocialsg • 138
  139. 139. NEW ZEALAND We Are Social wearesocial.sg • @wearesocialsg • 139
  140. 140. JAN 2014 NEW ZEALAND: SNAPSHOT 4,365,113 86% 14% TOTAL POPULATION URBAN RURAL 3,873,982 INTERNET USERS 2,400,000 ACTIVE FACEBOOK USERS 4,922,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 89% INTERNET PENETRATION 55% FACEBOOK PENETRATION 113% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 140
  141. 141. JAN 2014 NEW ZEALAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 65% We Are Social • Source: GSMA Intelligence 35% 65% wearesocial.sg • @wearesocialsg • 141
  142. 142. JAN 2014 NEW ZEALAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 54% 89% 74% 33% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 142
  143. 143. JAN 2014 NEW ZEALAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 2.8M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 65% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.9M 44% wearesocial.sg • @wearesocialsg • 143
  144. 144. NORTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 144
  145. 145. JAN 2014 NORTH KOREA: SNAPSHOT 24,720,407 60% 40% TOTAL POPULATION URBAN RURAL [N/A] [N/A] INTERNET USERS 8,200 ACTIVE FACEBOOK USERS 1,700,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU INTERNET PENETRATION 0.03% FACEBOOK PENETRATION 7% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 145
  146. 146. JAN 2014 NORTH KOREA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 100% We Are Social • Source: GSMA Intelligence 0% 100% wearesocial.sg • @wearesocialsg • 146
  147. 147. JAN 2014 NORTH KOREA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 4,600 ~0% wearesocial.sg • @wearesocialsg • 147
  148. 148. PAKISTAN We Are Social wearesocial.sg • @wearesocialsg • 148
  149. 149. JAN 2014 PAKISTAN: SNAPSHOT 193,238,868 36% 64% TOTAL POPULATION URBAN RURAL 19,800,000 INTERNET USERS 11,400,000 ACTIVE FACEBOOK USERS 129,583,076 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 10% INTERNET PENETRATION 6% FACEBOOK PENETRATION 67% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 149
  150. 150. JAN 2014 PAKISTAN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 97% We Are Social • Source: GSMA Intelligence 3% 3% wearesocial.sg • @wearesocialsg • 150
  151. 151. JAN 2014 PAKISTAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 580K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 0.3% We Are Social • Sources: US Census Bureau, ITU, Facebook 7.6M 3.9% wearesocial.sg • @wearesocialsg • 151
  152. 152. PAPUA NEW GUINEA We Are Social wearesocial.sg • @wearesocialsg • 152
  153. 153. JAN 2014 PAPUA NEW GUINEA: SNAPSHOT 6,341,902 13% 87% TOTAL POPULATION URBAN RURAL 145,256 2% INTERNET USERS 260,000 ACTIVE FACEBOOK USERS INTERNET PENETRATION 4% FACEBOOK PENETRATION 2,709,000 ACTIVE MOBILE SUBSCRIPTIONS 42% MOBILE SUBSCRIPTION PENETRATION We Are Social • Sources: US Census Bureau, InternetWorldStats, CNNIC, Tencent, Facebook, ITU, CIA wearesocial.sg • @wearesocialsg • 153
  154. 154. JAN 2014 PAPUA NEW GUINEA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 84% We Are Social • Source: GSMA Intelligence 16% 8% wearesocial.sg • @wearesocialsg • 154
  155. 155. JAN 2014 PAPUA NEW GUINEA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 240K 3.7% wearesocial.sg • @wearesocialsg • 155
  156. 156. PHILIPPINES We Are Social wearesocial.sg • @wearesocialsg • 156
  157. 157. JAN 2014 PHILIPPINES: SNAPSHOT 105,720,644 49% 51% TOTAL POPULATION URBAN RURAL 37,602,976 INTERNET USERS 34,000,000 ACTIVE FACEBOOK USERS 106,987,098 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 36% INTERNET PENETRATION 32% FACEBOOK PENETRATION 101% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 157
  158. 158. JAN 2014 PHILIPPINES: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 6H 12M 31% 2H 48M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 158
  159. 159. JAN 2014 PHILIPPINES: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 35% 4H 01M 62% 29% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 159
  160. 160. JAN 2014 PHILIPPINES: SOCIAL MEDIA USE 98% ANY SOCIAL NETWORK 78% 97% FACEBOOK 69% 81% TWITTER 40% 69% GOOGLE+ 39% 42% INSTAGRAM LINKEDIN 20% 39% 14% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. wearesocial.sg • @wearesocialsg • 160
  161. 161. JAN 2014 PHILIPPINES: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 96% We Are Social • Source: GSMA Intelligence 4% 30% wearesocial.sg • @wearesocialsg • 161
  162. 162. JAN 2014 PHILIPPINES: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 39% 93% 88% 32% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 162
  163. 163. JAN 2014 PHILIPPINES: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 4.0M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 3.8% We Are Social • Sources: US Census Bureau, ITU, Facebook 24M 23% wearesocial.sg • @wearesocialsg • 163
  164. 164. SINGAPORE We Are Social wearesocial.sg • @wearesocialsg • 164
  165. 165. JAN 2014 SINGAPORE: SNAPSHOT 5,460,302 TOTAL POPULATION 100% URBAN 3,971,318 INTERNET USERS 3,200,000 ACTIVE FACEBOOK USERS 8,063,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 73% INTERNET PENETRATION 59% FACEBOOK PENETRATION 148% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 165
  166. 166. JAN 2014 SINGAPORE: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 16M 64% 1H 57M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 166
  167. 167. JAN 2014 SINGAPORE: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 70% 2H 10M 49% 18% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 167
  168. 168. JAN 2014 SINGAPORE: SOCIAL MEDIA USE 96% ANY SOCIAL NETWORK 68% 92% FACEBOOK 59% 54% TWITTER 19% 45% GOOGLE+ LINKEDIN INSTAGRAM 18% 36% 13% 25% 12% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 168
  169. 169. JAN 2014 SINGAPORE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 47% We Are Social • Source: GSMA Intelligence 53% 55% wearesocial.sg • @wearesocialsg • 169
  170. 170. JAN 2014 SINGAPORE: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 72% 96% 87% 44% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 170
  171. 171. JAN 2014 SINGAPORE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 6.7M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 123% We Are Social • Sources: US Census Bureau, ITU, Facebook 2.8M 51% wearesocial.sg • @wearesocialsg • 171
  172. 172. SOUTH KOREA We Are Social wearesocial.sg • @wearesocialsg • 172
  173. 173. JAN 2014 SOUTH KOREA: SNAPSHOT 48,955,203 83% 17% TOTAL POPULATION URBAN RURAL 41,091,681 INTERNET USERS 13,000,000 ACTIVE FACEBOOK USERS 53,624,427 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 84% INTERNET PENETRATION 27% FACEBOOK PENETRATION 110% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 173
  174. 174. JAN 2014 SOUTH KOREA: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 3H 27M 75% 1H 35M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 174
  175. 175. JAN 2014 SOUTH KOREA: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 74% 1H 01M 37% 17% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 175
  176. 176. JAN 2014 SOUTH KOREA: SOCIAL MEDIA USE 84% ANY SOCIAL NETWORK 48% 75% FACEBOOK 36% 56% TWITTER GOOGLE+ ME2DAY NATE CONNECT 22% 38% 7% 33% 7% 8% 1% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 176
  177. 177. JAN 2014 SOUTH KOREA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 3% We Are Social • Source: GSMA Intelligence 97% 64% wearesocial.sg • @wearesocialsg • 177
  178. 178. JAN 2014 SOUTH KOREA: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 73% 94% 94% 56% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 178
  179. 179. JAN 2014 SOUTH KOREA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 51.9M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 106% We Are Social • Sources: US Census Bureau, ITU, Facebook 11.4M 23% wearesocial.sg • @wearesocialsg • 179
  180. 180. SRI LANKA We Are Social wearesocial.sg • @wearesocialsg • 180
  181. 181. JAN 2014 SRI LANKA: SNAPSHOT 21,675,648 TOTAL POPULATION 3,927,948 INTERNET USERS 2,000,000 ACTIVE FACEBOOK USERS 20,324,070 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 15% 85% URBAN RURAL 18% INTERNET PENETRATION 9% FACEBOOK PENETRATION 94% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 181
  182. 182. JAN 2014 SRI LANKA: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 91% We Are Social • Source: GSMA Intelligence 9% 13% wearesocial.sg • @wearesocialsg • 182
  183. 183. JAN 2014 SRI LANKA: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 953K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 4.4% We Are Social • Sources: US Census Bureau, ITU, Facebook 1.4M 6.6% wearesocial.sg • @wearesocialsg • 183
  184. 184. TAIWAN We Are Social wearesocial.sg • @wearesocialsg • 184
  185. 185. JAN 2014 TAIWAN: SNAPSHOT 23,299,716 78% 22% TOTAL POPULATION URBAN RURAL 17,656,414 INTERNET USERS 15,000,000 ACTIVE FACEBOOK USERS 29,455,219 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 76% INTERNET PENETRATION 64% FACEBOOK PENETRATION 126% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 185
  186. 186. JAN 2014 TAIWAN: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 40M 62% 2H 19M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 186
  187. 187. JAN 2014 TAIWAN: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 73% 2H 24M 41% 23% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 187
  188. 188. JAN 2014 TAIWAN: SOCIAL MEDIA USE 95% ANY SOCIAL NETWORK 67% 92% FACEBOOK 60% 70% GOOGLE+ TWITTER #N/A PLURK 25% 25% 7% 23% #N/A 18% 5% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. wearesocial.sg • @wearesocialsg • 188
  189. 189. JAN 2014 TAIWAN: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 14% We Are Social • Source: GSMA Intelligence 86% 70% wearesocial.sg • @wearesocialsg • 189
  190. 190. JAN 2014 TAIWAN: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 51% 95% 87% 37% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 190
  191. 191. JAN 2014 TAIWAN: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 10.7M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 46% We Are Social • Sources: US Census Bureau, ITU, Facebook 12.2M 53% wearesocial.sg • @wearesocialsg • 191
  192. 192. THAILAND We Are Social wearesocial.sg • @wearesocialsg • 192
  193. 193. JAN 2014 THAILAND: SNAPSHOT 67,448,120 34% 66% TOTAL POPULATION URBAN RURAL 23,860,000 INTERNET USERS 24,000,000 ACTIVE FACEBOOK USERS 84,075,036 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 35% INTERNET PENETRATION 36% FACEBOOK PENETRATION 125% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 193
  194. 194. JAN 2014 THAILAND: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 5H 07M 24% 3H 04M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 194
  195. 195. JAN 2014 THAILAND: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 25% 3H 39M 50% 36% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 195
  196. 196. JAN 2014 THAILAND: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 76% 96% FACEBOOK 68% 69% GOOGLE+ 36% 57% TWITTER 32% 40% INSTAGRAM LINKEDIN 22% 23% 7% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. OWN AN ACCOUNT USED IN THE PAST MONTH wearesocial.sg • @wearesocialsg • 196
  197. 197. JAN 2014 THAILAND: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 89% We Are Social • Source: GSMA Intelligence 11% 12% wearesocial.sg • @wearesocialsg • 197
  198. 198. JAN 2014 THAILAND: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 31% 95% 94% 51% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 198
  199. 199. JAN 2014 THAILAND: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 67K ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 0.1% We Are Social • Sources: US Census Bureau, ITU, Facebook 22M 33% wearesocial.sg • @wearesocialsg • 199
  200. 200. TIMOR-LESTE We Are Social wearesocial.sg • @wearesocialsg • 200
  201. 201. JAN 2014 TIMOR-LESTE: SNAPSHOT 1,172,390 28% 72% TOTAL POPULATION URBAN RURAL 10,461 INTERNET USERS 76,000 ACTIVE FACEBOOK USERS 621,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 1% INTERNET PENETRATION 6% FACEBOOK PENETRATION 53% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 201
  202. 202. JAN 2014 TIMOR-LESTE: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 98% We Are Social • Source: GSMA Intelligence 2% N/A wearesocial.sg • @wearesocialsg • 202
  203. 203. JAN 2014 TIMOR-LESTE: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # N/A ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # N/A We Are Social • Sources: US Census Bureau, ITU, Facebook 76K 6.5% wearesocial.sg • @wearesocialsg • 203
  204. 204. VIETNAM We Are Social wearesocial.sg • @wearesocialsg • 204
  205. 205. JAN 2014 VIETNAM: SNAPSHOT 92,477,857 31% 69% TOTAL POPULATION URBAN RURAL 36,140,967 INTERNET USERS 20,000,000 ACTIVE FACEBOOK USERS 134,066,000 ACTIVE MOBILE SUBSCRIPTIONS We Are Social • Sources: US Census Bureau, InternetWorldStats, Facebook, ITU 39% INTERNET PENETRATION 22% FACEBOOK PENETRATION 145% MOBILE SUBSCRIPTION PENETRATION wearesocial.sg • @wearesocialsg • 205
  206. 206. JAN 2014 VIETNAM: INTERNET INDICATORS AVERAGE TIME THAT INTERNET USERS SPEND USING THE INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP MOBILE INTERNET PENETRATION AS A PERCENTAGE OF TOTAL POPULATION AVERAGE TIME THAT MOBILE INTERNET USERS SPEND USING MOBILE INTERNET EACH DAY 4H 37M 34% 1H 43M We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 206
  207. 207. JAN 2014 VIETNAM: SOCIAL INDICATORS SOCIAL MEDIA PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION AVERAGE TIME SOCIAL MEDIA USERS SPEND ON SOCIAL MEDIA EACH DAY PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS ON THEIR PHONE PERCENTAGE OF MOBILE USERS USING LOCATION-BASED SERVICES 38% 2H 23M 58% 25% We Are Social • Sources: US Census Bureau, GlobalWebIndex wearesocial.sg • @wearesocialsg • 207
  208. 208. JAN 2014 VIETNAM: SOCIAL MEDIA USE 97% ANY SOCIAL NETWORK 81% 95% FACEBOOK 67% 76% GOOGLE+ 34% 45% TWITTER LINKEDIN PINTEREST 16% 22% 8% 18% 5% We Are Social • Source: GlobalWebIndex . Figures represent percentage of internet users. wearesocial.sg • @wearesocialsg • 208
  209. 209. JAN 2014 VIETNAM: CONTRACT TYPE PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE PRE-PAID PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS THAT ARE POST-PAID PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT ARE 3G CONNECTIONS 3G 89% We Are Social • Source: GSMA Intelligence 11% 16% wearesocial.sg • @wearesocialsg • 209
  210. 210. JAN 2014 VIETNAM: SMARTPHONE USAGE SMARTPHONE PENETRATION AS A PERCENTAGE OF THE TOTAL POPULATION SMARTPHONE USERS SEARCHING FOR LOCAL INFORMATION VIA THEIR PHONE SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE SMARTPHONE USERS WHO HAVE MADE A PURCHASE VIA THEIR PHONE 20% 97% 95% 60% We Are Social • Source: Google’s “Our Mobile Planet” Report wearesocial.sg • @wearesocialsg • 210
  211. 211. JAN 2014 VIETNAM: MOBILE STATS NUMBER OF ACTIVE MOBILE BROADBAND SUBSCRIPTIONS MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION # 17.6M ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A MOBILE DEVICE PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION # 19% We Are Social • Sources: US Census Bureau, ITU, Facebook 17M 18% wearesocial.sg • @wearesocialsg • 211
  212. 212. FIND OUT MORE AT WEARESOCIAL.SG We Are Social wearesocial.sg • @wearesocialsg • 250
  213. 213. DATA SOURCES USED IN THIS REPORT Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at January 2014. Internet user data Latest available data from InternetWorldStats.com and the China Internet Network Information Centre, correct as at January 2014; usage data extrapolated from GlobalWebIndex (Q3 2013). Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms(Q3 2013). Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at January 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Q3 2013), and Google’s Our Mobile Planet Report (May 2013). We Are Social wearesocial.sg • @wearesocialsg • 213
  214. 214. WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY. WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA. WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER, DIAGEO, NESTLÉ, HEINZ, AND LVMH. IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL US AT SAYHELLO@WEARESOCIAL.SG. FIND OUT MORE AT WEARESOCIAL.SG. We Are Social Making Friends & Influencing People • 45
  215. 215. WE ARE SOCIAL SINGAPORE SIMON KEMP, MANAGING DIRECTOR @WEARESOCIALSG SAYHELLO@WEARESOCIAL.SG +65 6423 1051 HTTP://WEARESOCIAL.SG We Are Social Making Friends & Influencing People • 46
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