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  1. 1. How do you become the iPod of your industry?blue ocean strategy powerpoint
  2. 2. Do you want to create new demand with a new group of previousnon-customers? Do you want to break out of the red ocean of bloodycompetition by creating uncontested market space, ripe for growththat makes competition irrelevant? Like human beings, corporationsdo smart things and crazy things There is no such thing as apermanently excellent company or industry To improve the quality ofour success, the authors of Blue Ocean Strategy (BOS) have studiedwhat we do that makes a positive difference and understood how toreplicate it systematically This is called making smart strategicmoves or value innovation - creating powerful leaps in value for boththe firm and its buyers, rendering rivals obsolete and unleashing newdemand
  3. 3. The strategic move that matters most is to create blue oceansVoted as the bestseller by the Wall Street Journal and BusinessWeek, BOS examines a wide range of strategic moves across a hostof industries The framework addresses not only the analyticalaspects behind the creation of BOS but also the allimportant humanaspects of how to bring an organisation and its people on its journey,with a willingness to translate these ideas into action Anunderstanding of how to build trust and commitment, as well as anunderstanding of the importance of intellectual and emotionalstrengths are highlighted and brought to the core of this strategy
  4. 4. Speaking recently at the London Business Forum, one of theauthors, Ren�e Mauborgne, highlighted the six principles thatevery company can use to successfully formulate and execute blueocean strategies The six principles show how to: reconstruct marketboundaries; focus on the big picture; reach beyond existing demand;get the strategic blue ocean strategy powerpoint sequence right;overcome organisational hurdles; build execution into strategyRejecting traditional thinking about strategy, this landmark bookcharts a bold new path to winning in the future Are you ready toboldly go where no man has gone before and be the Star Trek,Comic Relief, Google or Twitter of your industry? Are you True Blueor Bloody Red? Answer the questions below to determine how blueis your ocean? Is your company facing heightened competition fromdomestic and international rivals? Do your sales representativesincreasingly argue that they need to offer deeper and deeper pricediscounts to make sales? Are you finding you need to advertise moreto get noticed in the marketplace, yet the impact of each advertisingpound spent is falling? Is your company focused more on costcutting, quality control, and brand management at the expense ofgrowth, innovation, and brand creation? Do you blame your slowgrowth on your market? Do you see outsourcing to low costcompanies or countries as a principal prerequisite to regain
  5. 5. competitiveness? Are mergers and acquisitions the principal meansyour company sees to grow? Is it easier to get funding to match astrategic move made by your competitor, than it is to get internalfunding to support a strategic move that allows you to break awayfrom the competition? Is commoditisation of offerings a frequentworry of your company? List your key competitive factors; now listyour competitions
  6. 6. Are they largely the same? If you answered yes to a majority ofthese questions, then your company is stuck in the red ocean BlueOcean Strategy offers you a way to swim out of the red ocean filledwith sharks It presents a theory, tools, and frameworks to allow yourcompany to break away from the competition and create a blueocean of new market space
  7. 7. Read what clients have to say: After reading BLUE OCEANSTRATEGY, you will never again see your competition in quite thesame light Kim and Mauborgne present a compelling case forpursuing strategy with a creative, not combative, approach Theiremphasis on value innovation and stakeholder engagement alonemakes this book a must-read for both executives and students ofbusiness
  8. 8. Carlos Ghosn, President and CEO, Renault & Nissan Motor Co , LtdThis is an extremely valuable book to read
  9. 9. It examines the experience of companies in areas as diverse aswatches, wine, cement, computers, automobiles, and even the circusto shed new light on the development of future strategies Nicolas GHayek, Chairman of the Board of Directors, Swatch Group
  10. 10. blue ocean strategy powerpoint