Sustainable Packaging Report


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Sustainable Packaging Report

  1. 1. Sustainable V.S DisposableTake-away Food PachagingProject For Concept WorkshopWork by XIE Binhuan + WEI Yanfang26-30 March 2012
  2. 2. CONTENT Course: PROJECT INTRODUCTION PROTOTYPE Concept Workshop Predisposition 1 Label Prototype 10 Tutor: Packaging Prototype 12 Eli Blevis, Phd RESEARCH AND ANALYSIS @ Indiana University Observation 2 STRATEGY Literature Research 3 System Overview 15 Interview 4 Planning Diagram 16 Insights 6 CONCEPT DEVELOPMENT Concept System 80
  3. 3. PREDISPOSITIONToday, it is noticed that host of restau-rants provide disposable chopsticks,spoons and packaging, etc. instead ofreusable ones. And consumers usedisposable products especially whenbuying take-away food. When it is ProducedDisposable take-away food packagingis a big problem both for Hong Kongand China. It exerts negative impactson environment and users’ health,however, people are not fully aware ofthose harm. Also, better solutions forusers and suppliers are needed. When it is Disposed 1
  4. 4. RESEARCH > Observation School Canteen There are many different kinds of disposable tableware pro- vided in school canteens. And some of them are packed up as a set, which usually includes knife and fork or chopsticks, spoon and tissue. Even for the same meal, take-away food would need 8 pieces extra compared with eating in canteen. Studio, School of Design The students of Interaction Design generally have their take- away food to studio or classrooms in the rush hours. And normally, the packaging end up in trash bin, sometimes with- out fully use all of the tableware provided. Dormitory Sets of unused disposable tableware are left in the garbage bag with leftovers in the dormitory. One interviwee Yolanda just uses her own chopsticks and spoon in dormitory. 2
  5. 5. Information Source:The New York Times, Disposable Chopsticks Strip Asian Forests, by RACHEL NUWER, ;Greenlaw China, China Environmental News Alert, by Greenlaw(NRDC) ;Time, The Worlds Most Polluted Places--Linfen China, by Bryan Walsh,,28804,1661031_1661028_1661016,00.htmlBBC ;BBC News, Living in China’s Coal Heartland, by James Reynolds, ;Possible Health Risks of Metal Residues in Disposible Chopsticks, by Fwu-Ming Shen, Hong-Wen Chen and Chun-Yu Chuang, PSP Volume, 2008 ;Chopsticks, by Wikipedia,; > Literature Research Environment The heavy metal contamination of disposable chopsticks is a public The Chinese use 57 billion pairs of disposable chopsticks every year, health issue. Manganese (Mn), zinc (Zn), and copper (Cu), in the order of which adds up to 1.7 million cubic metres of timber or 25 million abundance, are the three most common heavy metals found in chop- full-grown trees, which means badly depleted forests. sticks of both types. What’s more, China is the worlds largest maker of disposable chop- Some small factories use low quality wood to reduce costs. In order to sticks. Each year, the equivalent of 3.8 million trees go into the manu- make the chopsticks look of better quality, some factories illegally use facture of about 57 billion disposable pairs of chopsticks in China, sulfur, chlorine, or hydrogen peroxide to whiten the wood. according to statistics from that nation’s national forest bureau. About There have also been concerns regarding the use of certain disposable 45 percent of disposable chopsticks are made from trees like cotton chopsticks made from dark wood bleached white that may pose a wood, birch, and spruce, while the remainder are made from bamboo. health risk, causing coughing or leading to asthma, abdomen illness The countrys environment is getting steadily worse - the World Bank and skin rashes. says 16 of the worlds 20 most polluted cities are in China. Policy Health In 2007, China imposed a tax on wooden chopsticks with the goal of More than 400,000 people die prematurely each year from pollution- helping the environment. related illnesses. In 2010, the Chinese government issued a notice urging restaurants to go green, although Greenpeace said that the notice did not include specific measures for reaching that goal. 3
  6. 6. > Interview To found out why, how, when and where people use disposable take- What do you feel about when using disposable packaging? away food packaging, we conduct interviews with 10 people, including 4 male and 6 female. The result is a guide for us to decide what we could - Nothing special, just as usual. design for changing the situation. - I feel like that it is more delicious to eat in the restaurant. Have you bought take-away food? Why? - A little bit guilty. - Just enjoy it. - Happy, because usually I am so hungry when I get my food. - Yes, because there are too many people in canteen. - Yes, my friends want to order take-away food, so I join them. What do you think about the packaging? - Yes, sometimes I don’t have time to go out for meal. Too much? Not enough?Suitable? - Yes, I don’t want to go out. - Yes, I want to watching TV drama when eating. - Yes, because of no companions for lunch or dinner. - A little bit too much. - Yes, it is convenient. - I don’t need that much actually. - Sometimes too much, some of them are not needed. - It is OK for the packaging, because I hate packaging that mess When/where would you buy take-away food? up rice and dishes. - I fell better if food is packed well. - Weekend in dormitory. - Night time at home. Do you know it is harmful? - Before deadline in studio/school. What kind of negative impacts do you know? - During OT in workplace. - Weekday afternoon in office/workplace. - Of course, I know it cuts down trees, and do harm to environ- - At home/dormitory when no mood to cook by myself. ment. - It is made by trees, so it sacrifices forest. 4
  7. 7. - Have some recycling problem. - Hardly can, people would still use it, I think. - It uses chemical materials. - More or less, it would be helpful. - ICost a lot to deal with the used ones. - I believe eople would reduce the times of using. - Harmful to huaman, health. - It would educate people and society.Why still use it? What do you think about REUSABLE, RECYCLABLE and DISPOSABLE? Order them. - No other better solutions. - It is convenient. - I don’t think much when using it. REUSABLE > RECYCLABLE > DISPOSABLE - It si not our, consumers’ problem, but the suppliers’. - A lot of those harm and bad influences are exaggerated.Do you know what the labels on them mean? - No, totally not. - No, I never notice it.. - I know those label, but don’t know what they mean. - Yes, I know what it means roughly. - I heard of it, but not much understanding.Do you think it would help if people be aware of its harm? - Absolutely yes. - At least would make people think twice before using it. 5
  8. 8. INSIGHTS > General Insights 1. There is a need--the need of taking away food is out there. The answer for WHY, people’s needs for eating outside the restaurant is hardly changeable unless people are forced to not taking away food. 2. It is convenient, especially when hurry to work, or just lazy to go out -- workplace and home is the place we need to focus on. The answer for HOW, WHEN and WHERE, people who eating taking away food have some situations and places in common. 3. People have the awareness of protecting environment, they all believe that disposable package harm the environment. The answer for their OPINION towards taking away food packaging and protecting environment, people do knows it is not good, which is a good news for us. 4. But they didn’t think to much about it, they think it is not their responsibility, they didn’t realize it is actually closely connected to their life. The answer for their ATTITUDE towards taking away food packaging and protecting environment, people don’t know very clear about the results and the meaning of using disposable food packaging, which is where we state off. 6
  9. 9. From the analysis to the interview results, we identified what we could design for changing the situation.We can do it within two phases:1. to INFORM people that how bad it is.2. to ACTIVE people to go to the good way. > Insights for Inform People > Insights for Active People1. Label could change some people’s behavior, specially girls, 1. People do think one meal uses too much food packaging ,who are higher environmentally sensitive. but because they have certain requirement for taking-way food successfully, they don’t know which part can be reduced. - about ½ of our interviewees says they will have less - soup not spilt, food not mixed up, can be heated, not tendency and behavior if given the information. poison, light weighted; - Many interviewees do not understand the exact mean- - When throw it away, people don’t want the remaining ing of labels, but interviewee with high environmental food spilt out easily, so they usually fold it well, one awareness says she knows it and will pay attention to it. interviewee says he will eat as clean as possible.2. Which information matters? - Health related > Environment related > Energy related 2. All people think reusable is better, but concerning about the cost. 7
  10. 10. CONCEPT > LABEL > LUNCHBOX PLAN For For Awareness Action From the insight, we come up with two phases plan, and we call them “Label” and “Lunchbox Plan” . 8
  11. 11. > Label > Lunchbox PlanBy graphic expression, clearly and directly deliver: By recycle system creation and lunchbox redesign, we want:- Information of health harm; - Make use of government’s power, law and regulation’s power- Information of specific degree of environment harm; to control and manage this system.- Information of energy wasted; - Involve every citizen, including consumers, hosts of restau- rants, pakaging producer, cleaning factory all taking their partAims and Goals: in this system.- Help users to make better-informed choices when using - Do some good to our environment, less trees be cut down,products. less land be filled, and fanally we can have a better future.- Educate users about disposable products are all con-nected to them. Aims and Goals: - A plan to really to stop disposable food packaging. - Start a newy way for take-away food. 9
  12. 12. PROTOTYPE > Label It may cause It may cause Coughing Coughing Attention, It’s all about you! Asthma Asthma Every data is related to you! Abdomen Abdomen It is unhealty Illness Illness Skin Skin Rashes Rashes Coughing Abdomen Asthma Illness It costs It costs 3700 cm³ 3700 cm³ Skin wood wood Rashes a tree a tree 2.19 days 2.19 days to grow to grow It is waste you to run you to run a tree 82 m 82 m 3700 cm³ 2.19 days for power for power wood to grow 4 days 4 days to transport to transport you to run 82 m 4 days to transport for power Calculated From: (health-related) Chopsticks, by Wikipedia,; (3700cm3 + 2.19 days) Disposible Chopsticks, by Baidu,; (82m) The Information About Production Line of Disposible Chopsticks, by Nanchang Jianxing Company,; (4 Days) Logistics Information From Human to Shenzhen, by,;10
  13. 13. 11
  14. 14. > Lunchbox Plan Change the vicious life line to the virtuous life circle Production Distribution Using Disposing Polluting Packaging Restaurant Cleaner Dump Producer & & Food Supplier Customer Recollector Cleaner to Wild Distributor Distribution Environmental Restaurant Packaging Sorting Policy & Food Supplier Systerm Packaging Distributor Controlling Using Government & Customer & Managing Reusing Produce & Recycle Factory Cleaner Waste Sorting Environmental Recollector Systerm Management Recollection12
  15. 15. Easily to Assembly and Adapt Design for Standard cleaning process Come with different standard size Easily to add in and take out Convenient to carryMeet the needs of different dishes and the requirement of restaurant Unfold to eat, like a small table So it won’t smudge your table After eating, simply to fold it back 13
  16. 16. Standard Dispose Method in Workplace Big container for a whole office to use Government unite the take-away food packaging cleaning work Recollector cleaning all the lunchbox in time Remainning food will also be collected and utilized14
  17. 17. > System Overview STRATEGY The Overview of “Label”(which creat social desirability), and “Lunchbox Lunchbox Plan”(which build economic viability Plan and technological feasibility ) to co-create the ecosystem of taking- Economic away food packaging. Viability Law Build Capitalization Chasm Crossing ... Ecosystem Label Lunchbox Plan Social Technological Desirability Feasibility Digital Game Public Activity Exhibition System Design ... Factory Build City Plan ... 15
  18. 18. > Planning Diagram LEVEL 1 Y1.Q1 Y1.Q2 Y1.Q3 Y1.Q4 Y2.Q1 Y2.Q2 Y2.Q3 Y2.Q4 Social Desirability Planning Local Research Information Design Label Design Posibility Promotion Label Release Luchbox Design ... LEVEL 2 Y1.Q1 Y1.Q2 Y1.Q3 Y1.Q4 Y2.Q1 Y2.Q2 Y2.Q3 Y2.Q4 Technological Feasibility Planning City Plan Research System Design Evaluation ... LEVEL 3 Y1.Q1 Y1.Q2 Y1.Q3 Y1.Q4 Y2.Q1 Y2.Q2 Y2.Q3 Y2.Q4 Economic Viability Planning Chasm Crossing Management Build Capitalization Promote System Relationship Create ... LEVEL 4 Y1.Q1 Y1.Q2 Y1.Q3 Y1.Q4 Y2.Q1 Y2.Q2 Y2.Q3 Y2.Q4 Ecosystem Planning Data Analysis Meeting & Studies Policy & Regulation Public Relationship Prototype Studies Case Analysis Models Build ... Legend: ongoing activity preparation for activity primary activity16
  19. 19. Design for Sustainable Take-away Food Packaging XIE Binhuan + WEI Yanfang MDes in Interaction Design, School of Design March 2012 1